Las Vegas has been lighting up the Nevada desert since the 1930s, but many of its most memorable signs have been replaced with LEDs. So where did the famous filaments go? Lee Cowan takes us to a place preserving the city’s legacy in lights... Read full news article at cbsnews.com
YESCO Adds Style to the Huntridge Center with an Award-Winning New Sign
Las Vegas, Nevada−February 15, 2017−Las Vegas Mayor Carolyn C. Goodman recently recognized the new Huntridge Center sign as one of five exceptional projects as Mayor’s Urban Design Awards (MUDA) winners. Each winning project fosters the city’s commitment to livability, historic preservation and sustainability in four separate categories. The sign is another example of YESCO’s premium design and manufacturing expertise.
The Huntridge Center sign located at 1116 East Charleston Blvd was designed by YESCO’s Stephen Shortell and built for the Dapper Companies. It is the first winner in the Public Art Category. The sign evokes the character of signage present at the time of the neighborhood’s heyday and serves as an iconic landmark, signifying the active restoration of the neighborhood’s rich and influential history.
“This project was one of the most interesting collaborations that I have had the privilege to be a part of in my twelve-year career as a designer. It is a great honor to be recognized by Mayor Goodman and the City Council. I want to extend my gratitude to the people that helped me bring this design to fruition,” said Stephen Shortell. “This opportunity was made possible through the teamwork and dedication provided by my creative director, Mark Oatis, account executives Gary Bunker and Ed Stagner and, of course, all of the shop staff here at YESCO Las Vegas. With their combined effort, the YESCO team produced the award winning results that we are known for.”
Samantha, Sterling and Stephen Shortell (left image). Mayor’s Urban Design Award (MUDA) – Public Art Category (right image)
UP is located on one of the busiest intersections the crossing of University Parkway and State Street.
Salt Lake City, Utah−November 23, 2016−University Mall in Orem, Utah has been the crown jewel of the Woodbury Corporation portfolio since its opening in 1973. Now over 40 years later, it has been redeveloped into University Place (UP). Spread over 30 blocks with improvements totaling $500, million the mixed-use development is now a fully integrated town center with upscale housing, Class A office space, children’s play area, park and hotel components.
UP is located on one of the busiest intersections in Utah − the crossing of University Parkway and State Street. The need to brand the modern buildings and convey messages to passers-by is critical to the success of the project. YESCO teamed up Woodbury Corporation to create a sign and lighting package that adds excitement and tenant recognition at the property. “We couldn’t be more excited that Woodbury embraced YESCO’s cutting-edge technology and innovative design to brand their award-winning center,” said Jeff Young, YESCO’s chief marketing officer.
“Branding and signage are critical to redefining such an extensive transformation. YESCO has been our partner in designing and constructing not only multiple new pylon signs, both static and with integrated digital advertising, but also a unique digital art screen office building wrap providing stunning visibility both day and night,” said O. Randall Woodbury, President, Woodbury Corporation. “We have worked with YESCO on many projects over many decades. Both being multigenerational family businesses, we feel a kinship with YESCO and our common goals of doing business with integrity and delivering lasting value for our respective customers."
Woodbury Corporation is a fourth-generation family owned corporation and is one of the oldest and most respected full-service real estate development and management companies in the Intermountain West.
About YESCO: In 1920 Thomas Young founded Young Electric Sign Company (YESCO) in Ogden, Utah. The company operates a full service custom sign manufacturing business offering creative design, engineering, leasing, financing, and maintenance agreements. YESCO owns and operates its own network digital of billboards, as well as 1,800 traditional billboard faces in the Western United States. YESCO operates a sign and lighting service franchise network throughout North America. For more information about YESCO click here.
T-Mobile Arena is Las Vegas’ newest sports and entertainment venue. The 20,000 seat $400 million indoor arena is a joint venture between MGM Resorts International and Anschutz Entertainment (AEG). The Arena will be the home of a National Hockey League (NHL) team in the fall of 2017 and will host concerts and other live events.
Visitors are drawn to the Arena by two sets of eye-catching letters towering 10’ tall and spanning over 100’ in length. Unique illuminated and animated 20’ letters mounted on the roof of the building provide identity from the air. The property also boasts an enormous 104’ tall freestanding sign adorned with two 1,800 square foot electronic displays that provide phenomenal identity for the Arena and its sponsors. “YESCO was delighted to be selected as the sign manufacturer on this project for the prestigious T-Mobile Arena. The building and the signs completely change the landscape in that area of Las Vegas,” said Jeff Young, YESCO’s Chief Marketing Officer.
The unique building was designed by Populous, an architectural firm, and is located where the former MGM offices once stood at the prominent corner of Tropicana and Interstate 15 in Las Vegas.
While PDS Gaming can provide needed funding for gaming operators looking to upgrade equipment, some manufacturers of specialized casino products actually offer in-house financing options for their customers. One such
operation is Nevada-based YESCO Custom Electric Signs.
Founded by Thomas Young in 1920, YESCO created the first large-scale spectacular sign in Las Vegas for the Boulder Club in 1931 and went on to provide signs for many iconic Las Vegas gaming properties, a trend that continues to this day with recent product placements at The Cosmopolitan of Las Vegas, Aria Resort & Casino and The Linq Hotel.
Electronic LED displays, lighting retro-fits, custom fabrication, slot machine signage, wayfinding, area lighting and programmable architectural lightning are all areas where YESCO has made significant contributions to gaming
customers in Nevada and throughout North America.
Another area where YESCO has been a pioneer is in offering financial services to its signage customers. “Beginning in the 1920s, YESCO recognized the need for alternative sources of financing for sign projects,” said Tony Hull, president of YESCO Financial Solutions. “Our customers often needed help beyond every day lenders for one-of-a-kind sign projects. In combination with our maintenance programs, YESCO customers are able to borrow money from an inhouse finance company to fund their custom sign or lighting projects. This financing option allows the customer to preserve precious liquidity, maintain capacity on lines of credit, eliminate the fluctuating costs of service repairs, and reap the revenue generating benefits of their new signage while re-paying YESCO over time.”
“Since arranging financing can be cumbersome and time consuming we have been successful in simplifying and streamlining the credit approval process,” Hull added.
According to Hull, YESCO offers two main financing products. The first is a capital lease with a guaranteed residual. With this product, YESCO maintains the sign over the life of the agreement—inserting the signage into its regular patrol program and ensuring that any outages are repaired by dedicated technicians. At the end of the lease term, ownership transfers to the customer after the residual payments are made.
The second is a tax lease where the ownership of the sign remains with YESCO perpetually. The customer pays rent monthly for the right to use the sign and all obligations of ownership are retained by YESCO. This second option is attractive for customers that like to take advantage of digital signs or message centers that may experience some technological obsolescence in the next 7-10 years. At the end of the lease term they can renew the agreement keeping the signage as-is or upgrade to a newer technology while typically keeping the payment the same. As owner of the signage, YESCO also maintains the product in good, working condition, identifying outage and making repairs as needed.
YESCO employs a dedicated team of finance professionals that understands the sign and lighting industry and provides direct financing using its own capital for the benefit of credit worthy customers. The company views these relationships as partnerships—they design and build the product, install and stand behind it such that they’re willing to use their own money to finance it over a 3-5 year term.
“When I ask some of our best gaming customers why they choose to finance their projects through YESCO, the answer is typically, ‘One, because it’s so easy to work with YESCO. Two, it allows us to keep dry powder for our other capital needs,’” Hull said.
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YESCO recently completed manufacturing and installing the displays that brand the new T-Mobile Arena located just west of the famed Las Vegas Strip. The arena is Las Vegas’ newest sports and entertainment venue. The arena is accessed by a new project known as The Park, with retail and dining space between New York-New York and the Monte Carlo casino hotels.
These “in-progess” photographs help show the scope of the project. Watch our website for final completion photos.
The YESCO designed and manufactured video scoreboard at Rice-Eccles Stadium on the campus of the University of Utah went up a few weeks ago. It is 122' wide x 64' tall. The LED board was supplied by PrismView, A Samsung Electronics Company. The opening event for the video board and sound system was the stunt driving Nitro World Games on July 16.
YESCO Outdoor Media has acquired the billboard assets of Reagan National Advertising in Idaho and Montana. This acquisition adds 80 faces in Idaho bringing the total number of display faces to 378, and additionally 14 faces in Montana which now totals 346. YESCO Outdoor Media is the second largest outdoor company in both Idaho and Montana.
Travelers and tourists who have ever visited Las Vegas, Nevada, no doubt have been dazzled by the city’s bright lights and flashy architecture. The Vegas Strip, with its many casinos and resort hotels, features an intense and original presentation of electrified color, with many one-of-a-kind signs and displays to attract and entice the crowds of sightseers and vacationers who flood “Glitter Gulch.” businessviewmagazine.com