Features and Benefits | Media Cost-Comparison
Facts & Figures
Average CPM
Adults 18+ (Calendar Year 2005)
|
Outdoor |
Men |
Women |
Adults |
| 30-sheet posters | $3.32 | $4.02 | $1.71 |
| Rotary Bulletins | $5.61 | $6.80 | $3.07 |
|
Radio |
|||
| :30 Network | $10.85 | $9.05 | |
| :30 Spot | $11.95 | $11.55 | |
|
Magazines |
|||
| 4-color page | |||
| Newsweeklies | $11.76 | -- | |
| Women's Fashion | -- | $11.91 | |
|
Television |
|||
| :30 Early AM network | $19.15 | $12.05 | |
| :30 Primetime network | $29.95 | $23.20 | |
| :30 Early news network | $14.25 | $11.15 | |
| :30 Late fringe network | $29.75 | $25.65 | |
| :30 Primetime cable | $10.85 | $10.55 | |
|
Newspapers |
|||
| 1/3 page black& white | $25.65 | $24.25 |
Based on the top 100 markets in the US.
Source: SQAD (Winter 2005), Media Dynamics, Inc
