WHY BILLBOARDS

Billboards surround us. You and your customers can hardly get from point A to point B without seeing billboards or other out of home (OOH) advertisements for a variety of products and services. That’s why out of home advertising reaches people no matter how they consume their media. As part of your marketing plan, OOH is proven to extend reach, amplify a campaign, and drive customers to engage with brands. With a low CPM and a high ROI, out of home engages customers and delivers high-value audiences, driving social, local, and mobile marketing.

Out of home advertising is one of the most cost-efficient media formats. Its ability to deliver specific target audiences at low costs makes it a valuable addition to virtually any media mix – to amplify impressions and stretch media dollars. Although it is generally true that additions to a media mix will elevate reach and frequency, out of home is more effective due to its low CPM, bridging the gap between advertising messages delivered inside the home and purchases made outside the home.

Out of home advertising trumps other mediums when it comes to generating connections. It builds brand affinity at levels akin to TV and prompts more positive reactions than TV or radio. It also connects people, stimulating online activity with greater efficiency than any other offline medium. It influences active people when they’re more likely to use their mobile devices, boosting viral sharing, and enables consumers to engage in two-way communications with brands.

No other medium stretches the boundaries of creativity like out of home, which heightens ad awareness and grabs consumers’ attention. It prompts people at critical moments during the day when they’re actively purchasing products, nudging them forward on the path toward purchasing. And it works with mobile to make transactions possible in any place and at any time on the customer journey.

Delivers a lower cost per thousand and a lower cost per rating point compared to other local media, providing more exposure for the ad dollars being invested.

Minimizes wasted exposures by localizing messages to both geographic and demographic targets.

Delivers a timely message, convenient to the point of sale, which is targeted to active consumers facilitating impulse-buying of featured products or services.