Legends Entertainment District is Showing Signs of Interest
February 8, 2012 – Phoenix’s Legends Entertainment District has recently been enlivened by the installation of 21 large-format visual displays.
The area along Jefferson Street between Chase Field and the US Airways Arena now showcases the large-scale displays, created and installed by YESCO. These high-tech structures provide visual interest in the Legends Entertainment District, giving the partnership exciting signage to use for recognizing legendary sports figures and entertainers, as well as advertisers.
The largest display is 18 feet high and 105 feet in length, while the average display size at the site is 42 feet x 36 feet. The new external structures are created with steel tube frames and are bedecked with super-graphic digital print vinyl, external structure fabric, and lighting sources on custom brackets.
The Legends Entertainment District will add vitality to Phoenix’s downtown, rejuvenating Jefferson Street, attracting visitors, and providing a comprehensive and distinct feel for the District. “We are happy to be contributing to making the area more exciting,” says Glenn Probert of YESCO. “This type of multi-use project will help grow the downtown area.”