Back to School!

Atlanta Sign Company

Shopping season is here, time to look your best!

According to the National Retail Federation, back to school shoppers spent a total of $75.8 billion in 2016. Your customers are out and about doing their back to school shopping. How do your signs and lighting look? What message are you sending? Well-lit signs and lighting communicate your brand and are an outward expression of your business. In a recent article it discusses four major areas that signage impacts:

  1. Drawing Attention. Drive down the street and observe the signs and lighting of your competitors. What message is being sent? Well-lit signs and lighting communicate a live and active business. It draws attention to the brand and creates credibility. In a season when consumers are shopping, your signs and lighting can be a great avenue to promote the business by the total number of individuals that pass your location. In a study performed 80% of individuals are able to recognize a brand by a color. The overall condition and image of your sign can greatly affect the attention that is drawn to your business.
  2. Brand Reinforcement. Signs and lighting are working 24 hours a day, 7 days a week. They receive impressions by all those who pass by. Each of these impressions enforce and reinforce your marketing efforts. Through this consumers connect the dots and build a judgement based on their impressions and interactions with the business.
  3. Promotion. This time of year many business are running special back to school sales and promotions. There is not a better means to advertise your promotion than on your sign. This can be done through digital signage, reader boards, vinyl graphics, and banners. If your signs and lighting are out these promotions may never be seen.
  4. Safety and Convenience. When was the last time you entered a business where the parking lot was dark or the signage was out? What impression did that leave with you as the consumer? Safety is a liability. Atlanta, Athens, Alpharetta, Gainesville, and ConyersDark parking lots, back doors, and main entrances encourage customers to stay away. Thus, the property must be lit. Well-lit signs and lighting allow new customers to find and locate your business in a quick and easy manner.

Overall signs and lighting play a major roll in business and branding. If you have a sign, maximize its exposure and promote your business!

YESCO North Atlanta is your best and #1 Atlanta based sign company. We specialize in sign and lighting repair in Atlanta, Athens, Alpharetta, Coveyers, and Gainesville.  Make sure your customers can see your well-lit signs and lighting. Chances are it will help to chalk up additional sales.

Contact us today for a sign repair.

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