“Signs aren’t just signs any more, but part of a much broader based graphic and visual communication platform.”
Salt Lake City, Utah-January 3, 2017-Jeffrey S. Young, Senior Vice President and Chief Marketing Officer of Young Electric Sign Company (YESCO) has been elected ISA (International Sign Association) Chairman of the Board for the year 2017.
“My grandfather, Thomas Young, founder of YESCO, was elected president of the National Sign Association (a precursor of ISA) in 1936 and served for two terms. He and others were able to envision the future in spite of pre-World War II anxieties and pressures. They understood what signs meant to customers and the economy,” said Jeff. Ben F Jones, former general manager of YESCO, also served as NESA president in 1978.
During his tenure, Jeff plans to intensify efforts to help members expand into new printing and digital technologies, most of which are showcased at the annual ISA Sign Expo. He, along with other association leaders, will focus on providing greater support to affiliate associations located throughout North America and abroad. Additionally, they intend to combat influences that threaten or weaken the sign, graphics, and visual communication industry.
“Signs aren’t just signs any more, but part of a much broader based graphic and visual communication platform. Just as our predecessors did, we will work to guide and expand our industry to fulfill our role in building local, national, and international economies. ISA is well positioned to provide the leadership to embrace and leverage these immense opportunities,” said Jeff.
Jeff and his brothers, Michael T. Young, and Paul C. Young, are third generation with YESCO and work closely with their father, Thomas Young Jr, who remains active and involved with the company. Jeff has spent 36 years at YESCO in various positions, including sales and division management. He has worked throughout his career to help YESCO grow to be one of the largest custom sign companies in North America. The company will celebrate its 100th anniversary in three years.
Jeff has a bachelor’s degree in business management, with a minor in Japanese. He obtained a master’s degree in business from the University of Utah. He has recently served as the President of the World Sign Associates and was featured in the Emmy Award Winning series Undercover Boss in January of 2016. Jeff has been married for 28 years and has five children.
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Utah County’s Premier Mixed-Use Development
UP is located on one of the busiest intersections the crossing of University Parkway and State Street.
While PDS Gaming can provide needed funding for gaming operators looking to upgrade equipment, some manufacturers of specialized casino products actually offer in-house financing options for their customers. One such operation is Nevada-based YESCO Custom Electric Signs.
Founded by Thomas Young in 1920, YESCO created the first large-scale spectacular sign in Las Vegas for the Boulder Club in 1931 and went on to provide signs for many iconic Las Vegas gaming properties, a trend that continues to this day with recent product placements at The Cosmopolitan of Las Vegas, Aria Resort & Casino and The Linq Hotel.
Electronic LED displays, lighting retro-fits, custom fabrication, slot machine signage, wayfinding, area lighting and programmable architectural lightning are all areas where YESCO has made significant contributions to gaming customers in Nevada and throughout North America.
Another area where YESCO has been a pioneer is in offering financial services to its signage customers. “Beginning in the 1920s, YESCO recognized the need for alternative sources of financing for sign projects,” said Tony Hull, president of YESCO Financial Solutions. “Our customers often needed help beyond every day lenders for one-of-a-kind sign projects. In combination with our maintenance programs, YESCO customers are able to borrow money from an inhouse finance company to fund their custom sign or lighting projects. This financing option allows the customer to preserve precious liquidity, maintain capacity on lines of credit, eliminate the fluctuating costs of service repairs, and reap the revenue generating benefits of their new signage while re-paying YESCO over time.”
“Since arranging financing can be cumbersome and time consuming we have been successful in simplifying and streamlining the credit approval process,” Hull added.
According to Hull, YESCO offers two main financing products. The first is a capital lease with a guaranteed residual. With this product, YESCO maintains the sign over the life of the agreement—inserting the signage into its regular patrol program and ensuring that any outages are repaired by dedicated technicians. At the end of the lease term, ownership transfers to the customer after the residual payments are made.
The second is a tax lease where the ownership of the sign remains with YESCO perpetually. The customer pays rent monthly for the right to use the sign and all obligations of ownership are retained by YESCO. This second option is attractive for customers that like to take advantage of digital signs or message centers that may experience some technological obsolescence in the next 7-10 years. At the end of the lease term they can renew the agreement keeping the signage as-is or upgrade to a newer technology while typically keeping the payment the same. As owner of the signage, YESCO also maintains the product in good, working condition, identifying outage and making repairs as needed.
YESCO employs a dedicated team of finance professionals that understands the sign and lighting industry and provides direct financing using its own capital for the benefit of credit worthy customers. The company views these relationships as partnerships—they design and build the product, install and stand behind it such that they’re willing to use their own money to finance it over a 3-5 year term.
“When I ask some of our best gaming customers why they choose to finance their projects through YESCO, the answer is typically, ‘One, because it’s so easy to work with YESCO. Two, it allows us to keep dry powder for our other capital needs,’” Hull said.
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