New interior and exterior sign and brand identity package at the University of Utah facility completed.
Salt Lake City, Utah−December 17, 2015−YESCO recently completed a brand identity package at the Jon M. and Karen Huntsman Training Facility located on the University of Utah campus. The overall construction project includes new construction and renovation totaling 80,000’, complete with two full-sized basketball courts. The center will set a new standard in collegiate sports.
The brand identity package consists of hundreds of signs and displays that accentuate the spacious entry, offices, weight room, training room, theater, player’s lounge and locker rooms. YESCO was awarded the project by Okland Construction and worked hand-in-hand with Infinite Scale, Populous Architects, Elliott Design Group, and the University of Utah Athletic Department. “Photographs can’t begin to describe the extensive and amazing scope of work,” Jeff Young, YESCO Senior Vice President and Chief Marketing Officer said. “From the smallest and obscure wall graphic and banner to the gigantic University logo the signs bring an excitement and vitality to this facility that will have a huge impact on the success of the teams and athletics at the University.”
Ann R. Argust, University of Utah Associate Athletic Director, was involved in the entire project and refers to the facility as beautiful in its own right. “Adding the signage and branding just elevates our facility to the best in the Pac-12 and top rated in college basketball. I can’t say enough about the detail, craftsmanship and dedication of the YESCO team to make the Jon M. and Karen Huntsman Basketball Practice Facility the gem of our campus,” she said.
“The University project was a great opportunity for YESCO to fully demonstrate its range of capabilities. From fabrication and installation of the small block U pull handles in the men’s locker room, to the 28’ tall interior drum and feather logo in the Legacy Hall, YESCO’s passion for creating unique signs will be on display for generations to come. This project showcases the company’s ability to bring a customer’s vision to life,” said Aaron Green, YESCO project manager.
“The building signage and graphics are an integral part of the overall building design, providing opportunities to tell the University’s story, showcase the brand and recognize the generosity of donors and key influencers,” said Jason Michael Ford, Populous architect. “The results are a well-designed, well-installed branding package that maintains and reflects the University of Utah’s rich history, vision and brand identity. YESCO was able to react quickly to changes and worked closely with our design team to provide environmental graphics meeting both the design intent and the University’s budget.”
“It’s a beautiful facility. The signs are phenomenal. The YESCO team knocked it out of the park. I couldn’t be more pleased with results. We worked together to ensure the project was finished in time,” said Chris Ohpar, Superintendent of Okland Construction.
“I have great love for the University of Utah Athletic programs and this was one of the most exciting projects of my career with YESCO,” said Kevin Christensen, Account Executive.
About YESCO: Thomas Young founded Young Electric Sign Company (YESCO) in 1920 in Ogden, Utah. The company operates a full service custom sign manufacturing business offering creative design, engineering, leasing, financing, and maintenance agreements. YESCO owns and operates its own network digital of billboards as well as 1,800 traditional billboard faces in the Western United States. YESCO operates a sign and lighting service franchise network throughout North America. For more information about YESCO click here.