YESCO The Forum Shops at Caesars Palace
 
Sign designed, manufactured and installed by YESCO. The 10mm LED provided by YAHAM for Simon Properties (aka Forum Shops).
 
 
YESCO The Forum Shops Las Vegas Sign
 
YESCO The Forum Shops Las Vegas Sign
 
Patrick O’Donnell Inducted into OAAA Hall of Fame
 
 

Patrick O’Donnell Inducted into Outdoor Advertising Association of America (OAAA) Hall of Fame

 
Patrick O’Donnell, president of YESCO Outdoor Media, was recently inducted into the Outdoor Advertising Association of America (OAAA) Hall of Fame. Pat was honored by the association for his contribution to the growth of the out of home industry during a career that has spanned more than 35 years. The announcement was made at the 2017 OAAA Geopath National Convention and Expo.
 
Pat began his career in outdoor advertising with Donrey Media Group in Reno, Nevada in the 1980s. He joined YESCO in 1985 and has been instrumental in growing and institutionalizing the outdoor media market for the company. Today, YESCO Outdoor Media operates more than 2,000 traditional and digital outdoor advertising displays along major freeways in the Rocky Mountain West.
 
Additionally, Pat serves on the OAAA Board of Directors as Chairman of the Legislative Committee. Pat also sits on the boards of Geopath and The Foundation for Outdoor Advertising, Research and Education (FOARE).
 
YESCO Outdoor doubled digital profits
 
Blip YESCO Partnership
 
A year ago, in partnership with Blip, YESCO Outdoor Media joined the worlds first ever, self-serve, pay-per-flip billboard marketplace. The results have been extraordinary. Here's a case study Blip put together about YESCO's first year in the Blip marketplace. View case study at blipbillboards.com
 
Arena Helps YESCO Put the Bright Lights in the Big Cities
 
 
Since 1920, YESCO has played an important role in the sign making industry. The company’s signs range from simple “way-finding” plaques to towering spectacles that spring to life in dazzling spectrums of color, motion, animation and video. Read full article at arenasolutions.com
 
YESCO CMO to Cut Ribbon at ISA Expo
 
Jeff Young
 

YESCO CMO to Cut Ribbon at ISA International Sign Expo 2017

The annual event is the largest gathering of sign, graphics and visual communications professionals in the world

Salt Lake City, Utah (April 13, 2017)—Jeffrey S. Young, chairman of the board of the International Sign Association (ISA), will officially open ISA International Sign Expo 2017 on April 20 at the Mandalay Bay Convention Center in Las Vegas, Nevada. The annual event is the largest gathering of sign, graphics and visual communications professionals in the world. Jeff along with his father, Thomas Young Jr., and brothers, Michael T. Young and Paul C. Young will cut the ribbon and call the convention to order.

Jeff is the chief marketing officer and a senior vice president officer of Young Electric Sign Company (YESCO). “My grandfather, Thomas Young, founder of YESCO, was elected president of the National Sign Association (a precursor of ISA) in 1937 and served two terms. He and others were able to envision the bright prospects for business in spite of pre-World War II anxieties and pressures. They understood what electric signs meant to business and the economy,” said Jeff. “To imagine how far the sign and lighting industry has progressed during the past 80 years is incredible. We are grateful for our long-standing relationship with ISA and the benefits it provides.” YESCO former general manager, Ben F. Jones, also served as the association’s president in 1978.

During his tenure, Jeff plans to intensify efforts to help members expand into new digital technologies which will be showcased at ISA Sign Expo. He, along with other association leaders, will focus on providing greater support to state and regional affiliated associations located throughout North America and abroad. “Signs are a part of a broad-based graphics and visual communication platform. Just as my grandfather and others did, we will work to guide and expand our industry to fulfill our role in building local, national and international economies,” said Jeff.

Jeff has spent 36 years at YESCO in various positions. He has worked throughout his career to help YESCO grow to become one of the largest sign companies in North America. In 2011 YESCO began franchising its unique and proprietary sign and lighting service business. Jeff, Mike, and Paul and a number of their children are third- and fourth-generation employees of the company and work closely with their father and grandfather, Tom, who remains active and involved with the company.

Jeff has a bachelor’s degree in business management with a minor in Japanese. He obtained his master’s degree in business from the University of Utah. He has recently served as president of the World Sign Association and was featured on the Emmy-Award winning series Undercover Boss. He has also appeared on the NBC Weekend Today and CBS Sunday Morning television programs. Jeff has been married for 28 years and is the father of five children.

 
The Shops at South Town
 
The skilled craftspeople at YESCO Salt Lake are just now putting the final touches on the unique monument sign that will soon identify The Shops at South Town. The company has already installed several directional signs at the center. The mall located in Sandy, Utah has recently undergone a renovation project. We are proud to be a part of the redesign initiative. The comprehensive sign package was designed by Scott AG.
 
 
#shopssouthtown @shopsatsouthtown
Iconic Blue Angel taking time off in Las Vegas
 
YESCO Blue Angel Las Vegas
 
After spending more than six decades watching over downtown Las Vegas, the iconic Blue Angel statue is getting some restoration and relaxation... Read full article at reviewjournal.com
 
YESCO Cosmopolitan Las Vegas Sign
 
 
The Cosmopolitan Las Vegas
 
The Cosmopolitan Las Vegas
 
The Cosmopolitan Las Vegas
 
YESCO featured on CBS Morning News
 
 
Las Vegas has been lighting up the Nevada desert since the 1930s, but many of its most memorable signs have been replaced with LEDs. So where did the famous filaments go? Lee Cowan takes us to a place preserving the city’s legacy in lights... Read full news article at cbsnews.com