YESCO Awarded First Place in 2018 Sign Design Competition by WSA
 
Ritz Classic Apartments
 
YESCO Custom Electric Signs received a 1st Place award in the design competition at the 2018 World Sign Associates (WSA) annual conference held in New York City. The award-winning design in the large free-standing category was produced for Ritz Classic Apartments in Salt Lake City, Utah.
 
Weidner Apartment Homes contracted with YESCO to refurbish the iconic Ritz Classic Bowling Pin sign that had stood in South Salt Lake since 1958. The challenge was to redesign the well-known landmark with the look of a classic 1950’s sign using modern technology. Due to its historical value, a variance was granted by the city to rebuild the sign to its original 90-foot height.
 
“The WSA Coolness competition is a great showcase of exceptional work from around North America. Voting is determined by peer ballot. YESCO receiving first place is an impressive feat since they are up against so many other premier sign companies,” said Grant Price, WSA executive vice president. The award was presented to Jeffrey S. Young, senior vice president of YESCO.
 
YESCO Outdoor Media Acquires Roadside Outdoor Advertising’s Billboard Assets
 
YESCO Outdoor Media LLC, Salt Lake City, Utah announced that it has acquired all of the billboard assets of Roadside Outdoor Advertising, LLC, Rapid City, South Dakota. The 87 bulletin faces are located in Eastern Wyoming, Western South Dakota, and Nebraska.
 
Patrick O’Donnell, president of YESCO Outdoor Media, said the acquisition is aligned with its goal to be one of the West’s premier out-of-home advertisers for the gateways to the West’s treasured vacation destinations. “Wyoming and the Black Hills of South Dakota attract more and more visitors every year. Our company has long been known for assisting small businesses who are dependent on travelers visiting America’s great parks and wildlands.”
 
YESCO Outdoor Media operates approximately 2,250 bulletin faces across 8 states in the Rocky Mountain West.
 
Announcing YESCO Creative Services
 
 
Compelling content is vital to get the most out of your digital sign. Many consider it to be more important than the sign itself. After all, how many times have you gone to a great movie and thought, “Wow…what a great screen!”
 
Sadly, many business owners don’t have the interest, desire, time or in-house skill to create compelling content. In reality, there is a particular skillset required to create great content for roadside digital signs, and it varies greatly from print design. To get it right, you need to properly consider contrast, layout, fonts, and size constraints along with viewing distances and city code restrictions.
 
Another key to maximizing your ROI is frequency. You must change your messaging often to keep eyeballs glued to your sign. That said, you just may not have the desire or bandwidth to learn a new piece of software.
 
Let YESCO Creative Services’ team of experienced designers make managing your sign easy. We know how to create compelling content and can program your display for you, all at an affordable cost. You’ll have new ads in a few days at most, and an ad playlist change is a quick call or email away. Call your representative to find out more.
 
Bally’s Hotel & Casino Installs LED Lighting
 
 
Bally's Hotel & Casino recently installed LED lighting at its new, state-of-the-art facility, The Twilight Zone. The LED lamps installed by YESCO mimic the true color and look of the iconic incandescent lightbulbs . . .Bally's Installs LED Lighting
 
YESCO on Smithsonian Channel
 
 
YESCO Custom Electric Signs will be featured on Smithsonian Channel's acclaimed series aerial CITIES. The episode, LAS VEGAS 24, will be broadcast on September 16 and September 24. Please check your local listings for the time and station.
 
Here is a brief preview of the episode: aerial CITIES
 
State of the Art Stadium
 
Los Angeles Football Club Custom Sign
 
YESCO designed pylon sign with 10mm LED digital display for the new state-of-the-art Banc of California Stadium/Los Angeles Football Club. The stadium will play host to both men's and women's soccer when Los Angeles hosts the 2028 Summer Olympics.
 
The Beverly Center Renovation
 
Beverly Center Custom Sign
 
The Taubman Company engaged one of the world’s elite architectural firms, Fukas, to design the renovations for its elite retail center in the heart of Beverly Hills, California. The extensive $450 million exterior and interior project has transformed an aging shopping center into a modern and vibrant retail destination.
 
YESCO’s scope of work was one of our most diverse. YESCO collaborated with the Italian custom metal company, Metaltech who produced the mesh curtain panel that softens the exterior façade. YESCO was responsible for the fabrication of the highly finished painted steel support structures and installation of the metal panel and integrated lighting systems. On the interior YESCO was tasked with the fabrication and installation of the primary design feature; a river and lantern perforated and illuminated metal panel system that weaves through the property and defines openings between floor levels. YESCO also fabricated and installed all of the new exterior and interior displays and graphic elements throughout the property.
 
Beverly Center Custom Sign
 
Welcome Las Vegas Aces
 
Cool lighting retrofit of the Mandalay Bay Arena in advance of the Las Vegas Aces opening season. The Aces is Las Vegas' new WNBA team.
 
Great job, YESCO Las Vegas!
 
 
New Signs in Utah Valley
 
We are proud of our work at the UCCU Lehi Point Building and Valley Grove business park.
 
Utah Community Credit Union (UCCU) is located on the Frontage Road just east of I-15 and Thanksgiving Point. Valley Grove is located in Pleasant Grove, heart of Utah Valley.
 
 
 
Lee Houghton Wins OAAA & Geopath Award
 
 
Lee Houghton, a regional account manager for YESCO Outdoor Media, was recently honored by the Outdoor Advertising Association of America and Geopath for sales professionalism.
 
Lee received the Association’s grand prize for the best local case study for the work he did with his Utah real estate client, Homie. He was presented the award on May 10 at the annual meeting in Austin, Texas.
 
The criteria for this award is defined by the best use of Geopath audience data and quality creative for a local company in an outdoor advertising campaign. Lee’s campaign for Homie was judged the best among fifty-eight entries across the country.
 
Congratulations to Lee, the first representative of an independent outdoor company to win the award.