YESCO Honors Riley Byington
YESCO is honored to celebrate the life of Riley Scott Byington. Riley is a son of Eric Byington, Interior Paint Supervisor at YESCO Las Vegas. As a part of a commitment made to Eric on the CBS series, Undercover Boss, aired on January 15, 2016 it is the company’s great honor to remember Riley and his family every year on his birthday by posting his picture on digital billboards located in Utah, Idaho, Washington and Nevada.   Riley Scott Byington Jan 2017
ISA Chairman of the Board 2017
 
Jeff Young
 

“Signs aren’t just signs any more, but part of a much broader based graphic and visual communication platform.”

Salt Lake City, Utah-January 3, 2017-Jeffrey S. Young, Senior Vice President and Chief Marketing Officer of Young Electric Sign Company (YESCO) has been elected ISA (International Sign Association) Chairman of the Board for the year 2017.

“My grandfather, Thomas Young, founder of YESCO, was elected president of the National Sign Association (a precursor of ISA) in 1936 and served for two terms. He and others were able to envision the future in spite of pre-World War II anxieties and pressures. They understood what signs meant to customers and the economy,” said Jeff. Ben F Jones, former general manager of YESCO, also served as NESA president in 1978.

During his tenure, Jeff plans to intensify efforts to help members expand into new printing and digital technologies, most of which are showcased at the annual ISA Sign Expo. He, along with other association leaders, will focus on providing greater support to affiliate associations located throughout North America and abroad. Additionally, they intend to combat influences that threaten or weaken the sign, graphics, and visual communication industry.

“Signs aren’t just signs any more, but part of a much broader based graphic and visual communication platform. Just as our predecessors did, we will work to guide and expand our industry to fulfill our role in building local, national, and international economies. ISA is well positioned to provide the leadership to embrace and leverage these immense opportunities,” said Jeff.

Jeff and his brothers, Michael T. Young, and Paul C. Young, are third generation with YESCO and work closely with their father, Thomas Young Jr, who remains active and involved with the company. Jeff has spent 36 years at YESCO in various positions, including sales and division management. He has worked throughout his career to help YESCO grow to be one of the largest custom sign companies in North America. The company will celebrate its 100th anniversary in three years.

Jeff has a bachelor’s degree in business management, with a minor in Japanese. He obtained a master’s degree in business from the University of Utah. He has recently served as the President of the World Sign Associates and was featured in the Emmy Award Winning series Undercover Boss in January of 2016. Jeff has been married for 28 years and has five children.

 
Happy Holidays from your Friends at YESCO
 
 

We appreciate your business this past year and wish you a happy holiday and a bright new year.

 
YESCO Brands University Place
 
University Place Building Wrap
 

Utah County’s Premier Mixed-Use Development

UP is located on one of the busiest intersections the crossing of University Parkway and State Street.

 
Salt Lake City, Utah−November 23, 2016−University Mall in Orem, Utah has been the crown jewel of the Woodbury Corporation portfolio since its opening in 1973. Now over 40 years later, it has been redeveloped into University Place (UP). Spread over 30 blocks with improvements totaling $500, million the mixed-use development is now a fully integrated town center with upscale housing, Class A office space, children’s play area, park and hotel components.
 
UP is located on one of the busiest intersections in Utah − the crossing of University Parkway and State Street. The need to brand the modern buildings and convey messages to passers-by is critical to the success of the project. YESCO teamed up Woodbury Corporation to create a sign and lighting package that adds excitement and tenant recognition at the property. “We couldn’t be more excited that Woodbury embraced YESCO’s cutting-edge technology and innovative design to brand their award-winning center,” said Jeff Young, YESCO’s chief marketing officer.
 
University Place Building Wrap
 
“Branding and signage are critical to redefining such an extensive transformation. YESCO has been our partner in designing and constructing not only multiple new pylon signs, both static and with integrated digital advertising, but also a unique digital art screen office building wrap providing stunning visibility both day and night,” said O. Randall Woodbury, President, Woodbury Corporation. “We have worked with YESCO on many projects over many decades. Both being multigenerational family businesses, we feel a kinship with YESCO and our common goals of doing business with integrity and delivering lasting value for our respective customers."
 
Woodbury Corporation is a fourth-generation family owned corporation and is one of the oldest and most respected full-service real estate development and management companies in the Intermountain West.
 
About YESCO: In 1920 Thomas Young founded Young Electric Sign Company (YESCO) in Ogden, Utah. The company operates a full service custom sign manufacturing business offering creative design, engineering, leasing, financing, and maintenance agreements. YESCO owns and operates its own network digital of billboards, as well as 1,800 traditional billboard faces in the Western United States. YESCO operates a sign and lighting service franchise network throughout North America. For more information about YESCO click here.
 
University Place Pylon
 
YESCO Shines at T-Mobile Arena, Las Vegas’ Newest Icon
 
T-Mobile Arena Custom Sign
 
T-Mobile Arena is Las Vegas’ newest sports and entertainment venue. The 20,000 seat $400 million indoor arena is a joint venture between MGM Resorts International and Anschutz Entertainment (AEG). The Arena will be the home of a National Hockey League (NHL) team in the fall of 2017 and will host concerts and other live events.
 
Visitors are drawn to the Arena by two sets of eye-catching letters towering 10’ tall and spanning over 100’ in length. Unique illuminated and animated 20’ letters mounted on the roof of the building provide identity from the air. The property also boasts an enormous 104’ tall freestanding sign adorned with two 1,800 square foot electronic displays that provide phenomenal identity for the Arena and its sponsors. “YESCO was delighted to be selected as the sign manufacturer on this project for the prestigious T-Mobile Arena. The building and the signs completely change the landscape in that area of Las Vegas,” said Jeff Young, YESCO’s Chief Marketing Officer.
 
The unique building was designed by Populous, an architectural firm, and is located where the former MGM offices once stood at the prominent corner of Tropicana and Interstate 15 in Las Vegas.
 
The Park Custom Electronics Sign
 
Golden West Sign Rescued by Neon Collector
YESCO Reno spent the day disassembling and taking down the Golden West Motor Lodge sign. Golden West Motor Lodge Sign Rescued    
YESCO Financial Solutions Featured in Casino Journal Magazine

MONEY SIGNS

While PDS Gaming can provide needed funding for gaming operators looking to upgrade equipment, some manufacturers of specialized casino products actually offer in-house financing options for their customers. One such operation is Nevada-based YESCO Custom Electric Signs.

Founded by Thomas Young in 1920, YESCO created the first large-scale spectacular sign in Las Vegas for the Boulder Club in 1931 and went on to provide signs for many iconic Las Vegas gaming properties, a trend that continues to this day with recent product placements at The Cosmopolitan of Las Vegas, Aria Resort & Casino and The Linq Hotel.

Electronic LED displays, lighting retro-fits, custom fabrication, slot machine signage, wayfinding, area lighting and programmable architectural lightning are all areas where YESCO has made significant contributions to gaming customers in Nevada and throughout North America.

Another area where YESCO has been a pioneer is in offering financial services to its signage customers. “Beginning in the 1920s, YESCO recognized the need for alternative sources of financing for sign projects,” said Tony Hull, president of YESCO Financial Solutions. “Our customers often needed help beyond every day lenders for one-of-a-kind sign projects. In combination with our maintenance programs, YESCO customers are able to borrow money from an inhouse finance company to fund their custom sign or lighting projects. This financing option allows the customer to preserve precious liquidity, maintain capacity on lines of credit, eliminate the fluctuating costs of service repairs, and reap the revenue generating benefits of their new signage while re-paying YESCO over time.”

“Since arranging financing can be cumbersome and time consuming we have been successful in simplifying and streamlining the credit approval process,” Hull added.

According to Hull, YESCO offers two main financing products. The first is a capital lease with a guaranteed residual. With this product, YESCO maintains the sign over the life of the agreement—inserting the signage into its regular patrol program and ensuring that any outages are repaired by dedicated technicians. At the end of the lease term, ownership transfers to the customer after the residual payments are made.

The second is a tax lease where the ownership of the sign remains with YESCO perpetually. The customer pays rent monthly for the right to use the sign and all obligations of ownership are retained by YESCO. This second option is attractive for customers that like to take advantage of digital signs or message centers that may experience some technological obsolescence in the next 7-10 years. At the end of the lease term they can renew the agreement keeping the signage as-is or upgrade to a newer technology while typically keeping the payment the same. As owner of the signage, YESCO also maintains the product in good, working condition, identifying outage and making repairs as needed.

YESCO employs a dedicated team of finance professionals that understands the sign and lighting industry and provides direct financing using its own capital for the benefit of credit worthy customers. The company views these relationships as partnerships—they design and build the product, install and stand behind it such that they’re willing to use their own money to finance it over a 3-5 year term.

“When I ask some of our best gaming customers why they choose to finance their projects through YESCO, the answer is typically, ‘One, because it’s so easy to work with YESCO. Two, it allows us to keep dry powder for our other capital needs,’” Hull said.

REPRINTED WITH PERMISSION FROM CASINO JOURNAL, COPYRIGHT 2016, CASINOJOURNAL.COM

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YESCO Displays at T-Mobile Arena
 
T-Mobile Arena Custom Sign
 
YESCO recently completed manufacturing and installing the displays that brand the new T-Mobile Arena located just west of the famed Las Vegas Strip. The arena is Las Vegas’ newest sports and entertainment venue. The arena is accessed by a new project known as The Park, with retail and dining space between New York-New York and the Monte Carlo casino hotels.
 
These “in-progess” photographs help show the scope of the project. Watch our website for final completion photos.
 
T-Mobile Arena Custom Sign
 
Another exciting project
 
Rice Eccles Custom Sign
 
 
The YESCO designed and manufactured video scoreboard at Rice-Eccles Stadium on the campus of the University of Utah went up a few weeks ago. It is 122' wide x 64' tall. The LED board was supplied by PrismView, A Samsung Electronics Company. The opening event for the video board and sound system was the stunt driving Nitro World Games on July 16.