YESCO CMO to Cut Ribbon at ISA Expo
 
Jeff Young
 

YESCO CMO to Cut Ribbon at ISA International Sign Expo 2017

The annual event is the largest gathering of sign, graphics and visual communications professionals in the world

Salt Lake City, Utah (April 13, 2017)—Jeffrey S. Young, chairman of the board of the International Sign Association (ISA), will officially open ISA International Sign Expo 2017 on April 20 at the Mandalay Bay Convention Center in Las Vegas, Nevada. The annual event is the largest gathering of sign, graphics and visual communications professionals in the world. Jeff along with his father, Thomas Young Jr., and brothers, Michael T. Young and Paul C. Young will cut the ribbon and call the convention to order.

Jeff is the chief marketing officer and a senior vice president officer of Young Electric Sign Company (YESCO). “My grandfather, Thomas Young, founder of YESCO, was elected president of the National Sign Association (a precursor of ISA) in 1937 and served two terms. He and others were able to envision the bright prospects for business in spite of pre-World War II anxieties and pressures. They understood what electric signs meant to business and the economy,” said Jeff. “To imagine how far the sign and lighting industry has progressed during the past 80 years is incredible. We are grateful for our long-standing relationship with ISA and the benefits it provides.” YESCO former general manager, Ben F. Jones, also served as the association’s president in 1978.

During his tenure, Jeff plans to intensify efforts to help members expand into new digital technologies which will be showcased at ISA Sign Expo. He, along with other association leaders, will focus on providing greater support to state and regional affiliated associations located throughout North America and abroad. “Signs are a part of a broad-based graphics and visual communication platform. Just as my grandfather and others did, we will work to guide and expand our industry to fulfill our role in building local, national and international economies,” said Jeff.

Jeff has spent 36 years at YESCO in various positions. He has worked throughout his career to help YESCO grow to become one of the largest sign companies in North America. In 2011 YESCO began franchising its unique and proprietary sign and lighting service business. Jeff, Mike, and Paul and a number of their children are third- and fourth-generation employees of the company and work closely with their father and grandfather, Tom, who remains active and involved with the company.

Jeff has a bachelor’s degree in business management with a minor in Japanese. He obtained his master’s degree in business from the University of Utah. He has recently served as president of the World Sign Association and was featured on the Emmy-Award winning series Undercover Boss. He has also appeared on the NBC Weekend Today and CBS Sunday Morning television programs. Jeff has been married for 28 years and is the father of five children.

 
The Shops at South Town
 
The skilled craftspeople at YESCO Salt Lake are just now putting the final touches on the unique monument sign that will soon identify The Shops at South Town. The company has already installed several directional signs at the center. The mall located in Sandy, Utah has recently undergone a renovation project. We are proud to be a part of the redesign initiative. The comprehensive sign package was designed by Scott AG.
 
 
#shopssouthtown @shopsatsouthtown
Iconic Blue Angel taking time off in Las Vegas
 
YESCO Blue Angel Las Vegas
 
After spending more than six decades watching over downtown Las Vegas, the iconic Blue Angel statue is getting some restoration and relaxation... Read full article at reviewjournal.com
 
YESCO Cosmopolitan Las Vegas Sign
 
 
The Cosmopolitan Las Vegas
 
The Cosmopolitan Las Vegas
 
The Cosmopolitan Las Vegas
 
YESCO featured on CBS Morning News
 
 
Las Vegas has been lighting up the Nevada desert since the 1930s, but many of its most memorable signs have been replaced with LEDs. So where did the famous filaments go? Lee Cowan takes us to a place preserving the city’s legacy in lights... Read full news article at cbsnews.com
 
YNS at RFMA Annual Conference
Representatives from YESCO National Service (YNS) are telling our story at the Annual RFMA Conference in Orlando, Florida.
 
YNS provides a true "one-stop shop" for sign repair, lighting repair and energy-efficient solutions. Our service fleet is located throughout the United States and Canada.
 
 
YESCO Franchising ranked #8 by Entrepreneur Magazine
 
Ranked #8 Entrepreneur Franchise 2017
 
YESCO Franchising has been ranked #8 among new franchise concepts by Entrepreneur magazine. Entrepreneur has been ranking franchise concepts since 1979. Each year, they rank the top 75 concepts which began franchising in the last 5 years. To be ranked among the top 10 franchise concepts in the nation is a tremendous honor and validates YESCO Franchising's unique approach to the sign and lighting service industry. entrepreneur.com
 
YESCO Adds Style to the Huntridge Center
 
Huntridge Center sign
 

YESCO Adds Style to the Huntridge Center with an Award-Winning New Sign

 
Las Vegas, Nevada−February 15, 2017−Las Vegas Mayor Carolyn C. Goodman recently recognized the new Huntridge Center sign as one of five exceptional projects as Mayor’s Urban Design Awards (MUDA) winners. Each winning project fosters the city’s commitment to livability, historic preservation and sustainability in four separate categories. The sign is another example of YESCO’s premium design and manufacturing expertise.
 
The Huntridge Center sign located at 1116 East Charleston Blvd was designed by YESCO’s Stephen Shortell and built for the Dapper Companies. It is the first winner in the Public Art Category. The sign evokes the character of signage present at the time of the neighborhood’s heyday and serves as an iconic landmark, signifying the active restoration of the neighborhood’s rich and influential history.
 
“This project was one of the most interesting collaborations that I have had the privilege to be a part of in my twelve-year career as a designer. It is a great honor to be recognized by Mayor Goodman and the City Council. I want to extend my gratitude to the people that helped me bring this design to fruition,” said Stephen Shortell. “This opportunity was made possible through the teamwork and dedication provided by my creative director, Mark Oatis, account executives Gary Bunker and Ed Stagner and, of course, all of the shop staff here at YESCO Las Vegas. With their combined effort, the YESCO team produced the award winning results that we are known for.”
 
Huntridge Center

Samantha, Sterling and Stephen Shortell (left image). Mayor’s Urban Design Award (MUDA) – Public Art Category (right image)

 
YESCO Honors Riley Byington
YESCO is honored to celebrate the life of Riley Scott Byington. Riley is a son of Eric Byington, Interior Paint Supervisor at YESCO Las Vegas. As a part of a commitment made to Eric on the CBS series, Undercover Boss, aired on January 15, 2016 it is the company’s great honor to remember Riley and his family every year on his birthday by posting his picture on digital billboards located in Utah, Idaho, Washington and Nevada.
 
Riley Scott Byington Jan 2017
 
ISA Chairman of the Board 2017
 
Jeff Young
 

“Signs aren’t just signs any more, but part of a much broader based graphic and visual communication platform.”

Salt Lake City, Utah-January 3, 2017-Jeffrey S. Young, Senior Vice President and Chief Marketing Officer of Young Electric Sign Company (YESCO) has been elected ISA (International Sign Association) Chairman of the Board for the year 2017.

“My grandfather, Thomas Young, founder of YESCO, was elected president of the National Sign Association (a precursor of ISA) in 1936 and served for two terms. He and others were able to envision the future in spite of pre-World War II anxieties and pressures. They understood what signs meant to customers and the economy,” said Jeff. Ben F Jones, former general manager of YESCO, also served as NESA president in 1978.

During his tenure, Jeff plans to intensify efforts to help members expand into new printing and digital technologies, most of which are showcased at the annual ISA Sign Expo. He, along with other association leaders, will focus on providing greater support to affiliate associations located throughout North America and abroad. Additionally, they intend to combat influences that threaten or weaken the sign, graphics, and visual communication industry.

“Signs aren’t just signs any more, but part of a much broader based graphic and visual communication platform. Just as our predecessors did, we will work to guide and expand our industry to fulfill our role in building local, national, and international economies. ISA is well positioned to provide the leadership to embrace and leverage these immense opportunities,” said Jeff.

Jeff and his brothers, Michael T. Young, and Paul C. Young, are third generation with YESCO and work closely with their father, Thomas Young Jr, who remains active and involved with the company. Jeff has spent 36 years at YESCO in various positions, including sales and division management. He has worked throughout his career to help YESCO grow to be one of the largest custom sign companies in North America. The company will celebrate its 100th anniversary in three years.

Jeff has a bachelor’s degree in business management, with a minor in Japanese. He obtained a master’s degree in business from the University of Utah. He has recently served as the President of the World Sign Associates and was featured in the Emmy Award Winning series Undercover Boss in January of 2016. Jeff has been married for 28 years and has five children.