This property is on the main intersection of a revitalization project in the Town Center of Queen Creek, Arizona. The new signage designs were created to enhance and become a key visual aspect of this primary intersection, integrate with the aesthetic of the new downtown area, and support and establish a brand image consistent with the client’s marketing and image plan.
Their 2D logo developed from images of old hand-painted brewery and tavern signage of times past and inspired the multi-layered wall sign that included push-through and routed copy, graphics, and halo illumination. We took old school to new school!
This carried through to the monument sign design with routed copy and graphics, translucent inlay vinyl, and painted outlines of the copy. The shape, base, and depth of this display were designed to anchor their image in the now upscale Downtown area.
The wall letters in white created a nice contrast to the brick wall during the day and white halo illumination at night provided an upscale look.