JBA Consulting Engineers updated its corporate logo in 2010, and called YESCO to make changes to exterior signs at JBA world headquarters in Las Vegas.
While waiting for an appointment in JBA’s reception area, YESCO’s account executive and creative director noticed a framed photo on the wall, an intriguing image of a basketball player. It suggested a greater story. How did the young man in the picture relate to this international engineering firm? It was explained that this was the company’s founder, captured during a key college game.
YESCO invited JBA to consider that fresh look at public presentation might be in order. The reception area was modernized to receive an engaging Founder’s Wall. This lead to improvements within the company library, design department and ultimately, to an informative Timeline, depicting the firm’s proud history. JBA’s CEO Jim Gist was our enthusiastic collaborator.
With clear focus and unflagging dedication, YESCO designers Larry Cohen and Jamie Peterson conceived this experiential triumph. Their creative vision was supported by Todd Galvin and impeccably implemented by Shane Westover and his team of YESCO Las Vegas fabricators. Arthouse Design Studio played a key role in providing artifacts and typographic and photographic content for the Timeline.
A call for a sign face replacement had thus resulted in new, dynamic branding and the successful presentation of JBA’s compelling story.