Billboard Design Tips
Designing out of home advertising is a special creative challenge. Out of home designs require a disciplined and succinct creative approach. If done well the advertisements should be a quick burst of essential information, and will make a big impact with a lasting impression. If you have placed your ad in a location specified by your geographic targets. Be sure to design with your target audience in mind to accurately impact your intended audience. Below are some quick tips to help create intriguing and effective designs.
Be clear, bold, and memorable.
The most effective designs focus on a single idea or concept. The advertiser should always consider the most important product or service benefit to communicate. Additional messages will dilute the message and reduce its impact.
Solicit a response.
There are several ways to involve viewers by stimulating their emotions and intelligence. Good advertising is storytelling. Viewers interest can also be gained by appealing to aesthetic qualities as well. Just as framed artwork will enhance homes and offices, pleasing artwork in outdoor advertising can make a positive impact on your advertisement.