YESCO Restores Exterior Signage at Historic Golden Steer Steakhouse Las Vegas

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YESCO announces it has completely restored all five exterior building signs and added a new “cocktails” sign at the historic Golden Steer Steakhouse Las Vegas. As part of the project, the steakhouse’s main sign located above its entrance was removed and replaced with white polycarbonate and vinyl graphics. YESCO also manufactured and installed a custom gold-polished aluminum decorative topper to hide any electrical components discreetly above the main cabinet. All neon tubing on the main sign was also rotated and corrected to restore its original glow.

The new 17-foot-long “cocktails” sign cabinet includes animated gold-polished aluminum border raceways to match the other signage. YESCO also removed and replaced four secondary signs with new faces and eye-catching, burgundy acrylic letters as well as the Golden Steer logo.

FUN FACTS:

  • The Golden Steer Steakhouse has been continually operating in Las Vegas since 1958.
  • Famous celebrities who have dined at the Golden Steer include Frank Sinatra and Marilyn Monroe, among many others.
  • In an effort to preserve the original, historic appearance of the Golden Steer with the new sign cabinet, YESCO utilized photos depicting what the steakhouse’s signage looked like in its early years.
  • The sign restoration was part of a larger project to expand the Golden Steer as it took over the neighboring space. The entire project recently received the Mayor’s Urban Design Award in the category of “historic preservation.”

“As the oldest continually operating steakhouse in Las Vegas, we wanted to preserve the historic charm of the Golden Steer while also updating its iconic gold, burgundy and black signage,” said Jeff Young, executive vice president, YESCO. “We look forward to our signs greeting guests as they visit this must-experience landmark.”

YESCO Refurbishes Del Mar Theatre Marquee for Perrotin Art Gallery in Los Angeles

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YESCO announces it has restored the historic Del Mar Theatre marquee sign in Los Angeles. Retained by the Perrotin Art Gallery, YESCO created all-new neon tubes and sign faces to match the fresh paint scheme on the building. Additionally, LED lights were added to the marquee to illuminate the gallery’s programming.

As the Perrotin Art Gallery’s newest location, the Del Mar Theatre joins its other locations in Paris, Hong Kong, New York, Seoul, Tokyo and Shanghai. Founded in 1990 by Emmanuel Perrotin, the company now has more than 86,450 square feet of exhibition space across the globe.

The Del Mar’s striped, blue-and-grey pattern unifies the building and signage in a bold fashion, echoing the legacy of billboards and advertising that define the urban boulevards of Los Angeles. The theatre originally opened its doors to the public in April 1939.

FUN FACTS:

  • The Del Mar Theatre opened on April 8, 1939, with Penny Singleton in “Blondie” and Jean Arthur in “You Can’t Take It with You.”
  • The Del Mar Theatre was converted into a recording studio before becoming an art gallery.
  • The restoration project took YESCO several months to complete.

“The iconic Del Mar Theatre sign is a true symbol of Los Angeles’ rich cultural history, so we are proud to enhance the marquee’s historic charm while also integrating modern LED lights to illuminate the Perrotin Art Gallery’s upcoming programs,” said Jeff Young, executive vice president, YESCO.

YESCO Refurbishes Historic Rancho Super Car Wash Pink Elephant Sign in Rancho Mirage

YESCO announced it has completely restored the vintage Rancho Super Car Wash pink elephant sign in Rancho Mirage, California. Retained by Preservation Mirage, which celebrates and protects the architectural history of the city, YESCO refurbished the sign’s neon tubing and worked with their vendor, Graffiti Inc., to provide the landmark with fresh paint

In 2023, to coincide with the 50th anniversary of Rancho Mirage, the Rancho Super Car Wash sign was also designated as a historical landmark by the Rancho Mirage City Council, ensuring it will remain a permanent fixture on Highway 111 for generations to come.

FUN FACTS:

  • The Rancho Super Car Wash sign was awarded historic designation on Sept. 7, 2023.
  • The pink elephant sign was originally designed by Beatrice “Bea” Haverfield in Seattle for the Anderson family, who owned and operated five pink elephant car washes across Washington and Oregon.
  • In 1966 Richard Fromme and his wife Marilyn, the daughter of Eldon Anderson, opened the Rancho Super Car Wash in Rancho Mirage, California.
  • The pink elephant neon sign standing on Highway 111 today was built by Tube Arts Display in Seattle for a car wash in Portland.
  • In 1966 the Frommes moved to Rancho Mirage. The sign was packed into their moving truck with the elephant’s head sticking out the top for the duration of their journey. It was rebuilt and installed at its current location by Chief Sign Crafts.
  • The restoration project took YESCO two weeks to complete.

“Reminiscent of America’s mid-century design and style, the Rancho Super Car Wash neon sign is the most iconic symbol of Rancho Mirage,” said Jeff Young, executive vice president, YESCO. “YESCO is proud to breathe new life into this historical landmark, so it can be enjoyed for decades to come.”



YESCO Featured on Amazon Prime Documentary “Neon”

We invite you to visit "Neon" a documentary available on Amazon Prime Video that explores the history of neon as well as its influence on American culture. YESCO, along with several prominent YESCO-designed signs, are featured in the documentary. The company has strong roots in creativity, artistry, and innovation which continues to inspire the work we do.

https://www.amazon.com/Neon-David-Ablon/dp/B01FV44DBQ

Beginning in 1932, YESCO began its journey as a premier designer, fabricator, and installer of neon signs in Las Vegas. YESCO's founder, Thomas Young, was one who dreamed of lighting up Las Vegas. Since that time, YESCO has created some of the most vibrant and recognizable neon signs ever built. As the documentary describes these signs, and others like them, have shaped the history of Las Vegas, contributing to the establishment of classic neon signs as a "cultural icon." 

YESCO Featured on German Television Show

YESCO was recently featured on German Television show "Galileo X-Plorer" hosted by Claire Oelkers. The show follows YESCO journeyman Michael Laudenslager as he gives Claire a behind-the-scenes look at what it takes to keep the lights on in Las Vegas. 

The show featured Michael rappelling from the Harmon Retail Center LED digital screen to repair damaged LED cards, learning how to bend a glass "M" with Oscar Gonzalez, and working with Kenny West to install that same "M" at the Fabulous Welcome to Las Vegas Sign. 

The full show aired live in Germany, but you can see a clip of it on YouTube (turn on subtitles for English translation). 

https://www.youtube.com/clip/UgkxyY_tBSZfS1FBlgLPN_QQQLDDDxqBsv-9

YESCO Wins “Best Monument Sign,” “Designer’s Choice” For Derby District Gateway Sign By Colorado Sign Association

YESCO was awarded “Best Monument Sign” and “Designer’s Choice” for its Derby District Gateway sign at
this year’s annual Colorado Sign Association (CSA) sign design contest.

Fabricated at YESCO’s Las Vegas facility, the Derby District Gateway sign is completely solar powered. With a complex light topper and colorful display, the distinctive sign welcomes visitors to the Derby District of Commerce City, Colorado. Melding the timeless elegance of mid-century modern aesthetics with the inviting charm of futurist Googie styling, the sign captures attention and fosters a sense of connection among the city’s vibrant residents.

This year’s sign design contest included more than 75 entries in design categories ranging from “Best Pylon Sign” to “Best Wall Sign,” “Best Unique Sign” and “Best Monument Sign.” The winners were chosen by judges from the Arizona Sign Association.

FUN FACTS:
● The sign features trimless letters on illuminated cabinets of textured translucent
acrylic panels.
● The cutting-edge solar power system, which is neatly hidden behind the sign,
supplies energy for an astonishing three consecutive days, even in the face of
complete cloud cover.
● The structure is 14-feet wide by 13-feet high.
“The Derby District Gateway sign marks a satisfying milestone for YESCO as we continue to create award-winning signage ,” said Jeff Young, executive vice president, YESCO. “Our design team is so proud to be given such prestigious awards in this year’s contest.”

YESCO Refurbishes Iconic “Wendover Will” Sign with LED Technology

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YESCO announces it has completely refurbished the iconic “Wendover Will” neon cowboy sign with LED technology.

Retained by the City of West Wendover – which is located on Nevada’s eastern border – YESCO was tasked with replacing 1,184 feet of neon tubing with Allanson flex and RGB flex LED lighting to mimic the sign’s original look and feel. The new LED lighting also requires less maintenance and is more energy efficient than the neon tubing.

The 71-year-old landmark was also refreshed with a bright new coat of paint to match the original color scheme. Additionally, YESCO removed the existing letters at the base of the sign and installed new letters with the inclusion of the illuminated “Downtown” pan channel letters.

FUN FACTS:

  • At 63 feet tall, “Wendover Will” was named the “world’s tallest mechanical cowboy” by the Guinness Book of World Records.
  • Will is among many of the famous signs YESCO built in Nevada.
  • In 1952, YESCO commissioned designer Pat Denner to create “Wendover Will” for the Stateline Casino, just after he completed Las Vegas’ iconic “Vegas Vic” sign located on Downtown Las Vegas’ Fremont Street.
  • There are more than 1,184 feet of LED lighting on the sign.
  • It is named after the City of West Wendover and William Smith, who founded the Stateline Casino.

“From building the original ‘Wendover Will’ in 1952 to refurbishing it in 2023, YESCO is profoundly grateful to be tasked with the care and improvement of this legendary sign,” said Jeff Young, executive vice president, YESCO.

YESCO Donated Sign for Dapper Companies’ “The Great Las Vegas Coffee Shop Giveaway” Winner

PHOTO RECAP

L to R: Jeff Young and Ed Stagner (YESCO);  Mallory Gott and Aaron Lee (Winnie & Ethel’s)

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WHAT:
On Tuesday, Nov. 7, YESCO joined the owners of Winnie & Ethel’s Downtown Diner as they received the keys from J. Dapper of Dapper Companies. As the winner of the Dapper Companies’ “The Great Las Vegas Coffee Shop Giveaway,” Aaron Lee and Mallory Gott of Winnie & Ethel’s received a customized 18-foot-long internally illuminated sign designed, fabricated, installed and donated by YESCO. 

Winnie & Ethel’s is slated to open to the public at the Huntridge Center in Downtown Las Vegas on Dec. 3.

ABOUT WINNIE & ETHEL'S
Experiential Designer Mallory Gott and Executive Chef Aaron Lee, winners of “The Great American Coffee Shop Giveaway”, curated Winnie & Ethel’s Downtown Diner to serve as an homage to the halcyon days of the roadside eatery, the classic café, and grandmas’ kitchens everywhere. The concept reflects the iconic, around-the-clock American eatery of the 1940s by serving breakfast and lunch classics, with the occasional delightful twist in a welcoming space where the Downtown Las Vegas family can gather, break bread and forge bonds that build community.

With the diner's location at the Huntridge Center, at 1120 E Charleston Blvd. Las Vegas, NV 89104, Winnie & Ethel’s draws upon the rich history and legacy of the Huntridge Theater, which first opened its doors on October 10, 1944. 

To learn more about Winnie & Ethel's Downtown Diner visit visit www.winnieandethels.com. Stay up to date by following them on Instagram or liking them on Facebook.

ABOUT DAPPER COMPANIES
Dapper Companies is a premier commercial real estate brokerage firm and development company. It builds top-quality retail, office and office/warehouse space throughout Southern Nevada. It also represents landlords, tenants, property owners and investors in buying, selling and leasing commercial property. For more information, visit www.DapperDevelopment.com.

Uncle Sharkii & YESCO = Win Win

Uncle Sharkii, a growing Poke Bar concept with locations in Hawaii, California, Texas, and Utah engaged YESCO account executive Tony Shreve to provide signage for its new location at Universal Studios CityWalk. 

In addition to YESCO’s design, fabrication and installation services, the customer was thrilled with our in-house finance option delivered by YESCO Financial Solutions.

The customer had some specific concerns and challenges that couldn’t be resolved through typical bank programs. After several conversations with Tony Hull, President of YESCO Financial Solutions, the customer and YESCO were able to reach a win-win solution enabling the project to move forward in time for their upcoming opening in early 2024.

No other sign company can offer in-house sales, design, engineering, production, installation, service, AND financing solutions.

YESCO Fabricates, Installs New Signage at Weber State University in Ogden, Utah

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YESCO recently completed the fabrication and installation of four new pylon signs and 33 light pillars on the main campus of Weber State University in Ogden, Utah.

The pylon signs bookend north and south entrances to campus along Harrison Boulevard. The light pillars line Harrison Boulevard between the two entrances.

All told, the project comprised more than 4,000 man-hours over a 28-week-long period and included the addition of 3,800 white LEDs.

Made from aluminum and steel, each of the pylons features white LED light with purple vinyl overlay that borders a giant Gothic-style “W.” Additional white LED light borders the top of each pylon, encased in vinyl that makes it appear purple at night. The light pillars have a white LED section that lights up purple at night as well, and they have a separate white LED section that illuminates the letters WSU.

The fabrication and installation of the pylon signs and pillars also followed the original design produced by VCBO, the Salt Lake City-and St. George-based architecture firm.

"This project will welcome students, families and visitors to Weber State University with subtle-yet-beautiful signage depicting school colors and the inimitable school font,” said Matt Wren, senior account executive, YESCO. “In doing so, we have provided another client with an opportunity to enhance the visibility of their brand with distinctive visual flair.”