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YESCO recently completed a retrofit of Thanksgiving Point’s freeway display in Lehi, Utah. More than 75 feet tall and 46 feet wide, Thanksgiving Point’s freeway display has been updated with a new 19-foot-by-39-foot wide-screen, high-definition, 19-millimeter WatchFire XVS electronic message center. This technology was installed to increase the graphic capability of the EMC content. In addition, the signage also includes internally illuminated pan channel letters and logo cabinets with Thanksgiving Point’s brand colors as well as aluminum channels with white LED cove lighting. This update provides the sign with a much more vibrant look.

“We are elated to help Thanksgiving Point reach their desired target audience through this eye-catching display so they can continue to achieve their mission,” said Jeff Krantz, senior account executive, YESCO.

ABOUT THANKSGIVING POINT
Thanksgiving Point is a community-owned nonprofit with the mission to bring the joy of learning and the wonders of the natural world to life through world-class experiences that engage, delight and inspire. Created in 1995 by Alan and Karen Ashton, Thanksgiving Point is a center of community engagement and welcomes more than two million visitors to visit, dine, play and explore together. Thanksgiving Point is located at 3003 North Thanksgiving Way in Lehi, Utah. For more information, call 801.768.2300 or visit thanksgivingpoint.org.

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YESCO announces the passing of board chairman, Thomas Young Jr on June 30 , 2023.

“It is with a heavy heart we announce the passing of my father and YESCO board chairman Thomas Young Jr.,” said Michael T. Young, executive chairman, YESCO. “My father lived a full life dedicated to serving not only his family but also his community. The Young family is committed to upholding and honoring his extraordinary legacy of service at YESCO and beyond.”

Thomas Young Jr. was the son of Elmina and Thomas Young Sr. Following Thomas Young Sr. founding YESCO in 1920 in Ogden, Utah, Thomas Young Jr. joined the company in 1942 at the age of 14. He was a servant leader and guided YESCO through years of incredible technology and innovation. As a giant in the sign industry, Thomas Young Jr. was appointed president of the company in 1969 and became board chairman in 1988.

With 65 years of service in the Salt Lake City Rotary Club, Thomas Young Jr. was honored as a second-generation Rotarian following his father’s participation in the chapter throughout his career. With a passion for community service, he and his wife Dwan Young received the 2022 Summit Award from the club. The Summit Award was established in 2020 to recognize long-time members of the Salt Lake City Rotary Club 24 who demonstrated the Rotary motto of “service above self” and have made significant contributions to both the club and the community. 

“We salute Thomas Young Jr. for his unparalleled role in creating the culture of service and excellence YESCO maintains today,” said Jeff Young, executive vice president. “We will miss him dearly, but his extraordinary example of professional and personal achievement will inspire every team member for many years to come.”

When Netflix released its new logo, the new identification caused a sensation. Its vertical beams of light are meant to suggest “thumbnails” which represent the company’s house-made shows: “The spectrum of stories, languages, fans and creators that make Netflix beautiful.”

Taking “beautiful” as our mandate, YESCO Los Angeles worked with Netflix to create an iconic, two-sided rooftop display atop the Metropolitan in Hollywood. Each side of the sign is comprised of 990 linear feet of RGB LED tubing, mounted within open channels. The channels are painted an array of Netflix branded colors. The trademark initial “N” is also comprised of open-channel fabrication; it is painted in two differing hues of red and filled with ruby red and clear neon tubing.

We are proud of our role in making the Netflix skyline “Spectacular” come to life!

When it comes to getting attention, nothing beats a classic neon sign. Glowing with striking brightness, neon signs have been used for advertising in Napa Valley for decades. Yet with the advent of new kinds of lighting technology and signage, today traditional "exposed" neon signs in Napa are fewer and far between.

When you think Napa neon, the Uptown Theatre signs stand above all else. Literally. Six 3-foot-tall letters (U P T O W N) descend vertically along the second story of the venue. This downtown landmark dates back to the opening of the theater in 1937, said theater manager Erica Simpson.

"It's an honor" to be the caretaker of such a sign, said Simpson. She explained that various artists and electricians have worked on the Uptown sign located at 1350 Third Street, over the years. This past week Jeff Soares of YESCO tended to the Uptown sign. His task included replacing two new transformers, Soares explained, "One for the letter W and one for the letter N."

Soares said that neon is longer the first choice for signs. Today most people are replacing older neon with LED lights. Notably, LED lights are less expensive than neon, Soares explained. Yet northing looks quite like neon. "Neon has that bling look; that beautiful glassy look. They are not able to achieve that look with LED," Soares said.

In 2001, Jim Bertuzzi of Benn Signs in Napa completely refurbished about 1,000 feet of neon on the Uptown sign. "There's a tunnel inside, like a chimney, going all the way to the top," providing access to all the connections, wiring and transformers that are in the tower, explained Bertuzzi. "I made all the neon tubing from scratch," said Bertuzzi. "It looks really good when it's lit up," he said. "I'm proud of it."

Read full article at https://napavalleyregister.com/news/local/napa-valley-neon-lights-up-the-night/article_dd715c6c-d979-11ed-80cd-dbb0514586bf.html

Geopath, the not-for-profit organization that provides the industry-standard metrics for out-of-home (OOH) advertising, announced the appointment of Gina Stratford to its Board of Directors at its annual meeting during the OAAA/Geopath OOH Media Conference on Monday, March 27, 2023.

Throughout her tenure at YESCO, Gina has been actively involved in Geopath, having served on the Futures Council since its inception in 2019 as co-chair, as well as through her participation in the development of Geopath's strategic roadmap.

"Our industry's common goal is to increase the investment made in OOH, and I have long been a believer that Geopath's solid foundation of trusted audience insights is a critical component of how we do that," said Stratford. "I am honored to have the opportunity to support the organization in this new capacity on the Board and look forward to working together to bring more dollars to OOH."

Congratulations, Gina.

OAAA named five new members to its board of directors at the 2023 OAAA/Geopath OOH Media Conference held in Nashville, Tennessee. The full slate of the OAAA’s newly-elected board members is:

• Ari Buchalter, CEO, Place Exchange
• Bill Lodzinski, President & CEO, WV Outdoor
• Michael Provenzano, CEO & Co-Founder,Vistar Media
• Nathan Young, President, YESCO Outdoor Media
• Rod Rackley, President, OOH Division, Circle Graphics

OAAA’s Board of Directors is comprised of OOH media company executives representing all facets of the OOH industry, including billboard, street furniture, transit, and place-based companies. The Board is the governing body of OAAA which represents 800+ media companies, advertisers, agencies, ad-tech providers, and suppliers.