{"id":6413,"date":"2024-01-12T20:46:58","date_gmt":"2024-01-12T20:46:58","guid":{"rendered":"https:\/\/www.yesco.com\/boise-testing\/?page_id=6413"},"modified":"2026-01-13T19:26:22","modified_gmt":"2026-01-13T19:26:22","slug":"billboards","status":"publish","type":"page","link":"https:\/\/www.yesco.com\/boise\/billboards\/","title":{"rendered":"Billboards"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row wrap_container=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1724865747436{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 10px !important;padding-bottom: 75px !important;background: #efefef url(http:\/\/www.yesco.com\/boise\/files\/2023\/12\/custom-signs-back.jpg?id=4400) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;position-relative&#8221; conditional_render=&#8221;%5B%7B%22value_role%22%3A%22administrator%22%7D%5D&#8221;][vc_column el_class=&#8221;position-static&#8221; conditional_render=&#8221;%5B%7B%22value_role%22%3A%22administrator%22%7D%5D&#8221;][vc_row_inner el_class=&#8221;align-items-center&#8221;][vc_column_inner offset=&#8221;vc_col-md-6&#8243; css=&#8221;.vc_custom_1713220659967{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;padding-bottom: 40px !important;}&#8221;]<div class=\"porto-animation\"  data-appear-animation=\"fadeInUp\" data-appear-animation-delay=\"400\">[vc_custom_heading text=&#8221;Billboards&#8221; font_container=&#8221;tag:h1|font_size:50px|text_align:left|line_height:63px&#8221; google_fonts=&#8221;font_family:Univers57-condensed-webfont%3Aregular&#8221; font_weight=&#8221;200&#8243; animation_delay=&#8221;400&#8243; floating_start_pos=&#8221;none&#8221; floating_speed=&#8221;1&#8243; css=&#8221;.vc_custom_1713220624807{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}&#8221; el_class=&#8221;mb-4 mb-md-0 mb-xl-3 h1-responsive&#8221;][vc_custom_heading text=&#8221;People are spending more time on the road than ever, and billboard advertising is there to cut through the media clutter. Billboards are universally recognized as a great value whether used as stand-alone advertising or as part of a larger media plan. YESCO Outdoor Media provides the canvas for big, bold ads that reach consumers 24 hours a day, seven days a week.&#8221; font_container=&#8221;tag:p|text_align:left&#8221; google_fonts=&#8221;font_family:Univers57-condensed-webfont%3Aregular&#8221; css=&#8221;.vc_custom_1725596047083{padding-top: 30px !important;padding-bottom: 20px !important;}&#8221;][vc_btn title=&#8221;Request Proposal&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#d8151f&#8221; custom_text=&#8221;#ffffff&#8221; shape=&#8221;rounded&#8221; size=&#8221;xl&#8221; btn_fs=&#8221;20px&#8221; btn_fw=&#8221;500&#8243; hover_text_effect=&#8221;hover-text-switch-up&#8221; css=&#8221;.vc_custom_1719865085695{padding-right: 10px !important;}&#8221; link=&#8221;url:https%3A%2F%2Fwww.yesco.com%2Fboise%2Fadvertise-on-billboard%2F|title:Advertise%20On%20Billboard&#8221;]<\/div>[\/vc_column_inner][vc_column_inner animation_delay=&#8221;550&#8243; offset=&#8221;vc_col-md-6&#8243; animation_type=&#8221;fadeInLeft&#8221; 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font_container=&#8221;tag:h3|font_size:1.5em|text_align:left|color:%23ffffff|line_height:1&#8243; use_theme_fonts=&#8221;yes&#8221; font_weight=&#8221;500&#8243; letter_spacing=&#8221;-.035em&#8221; el_class=&#8221;mb-1&#8243; link=&#8221;url:https%3A%2F%2Fwww.yesco.com%2Fboise%2Fbillboards%2Fwhy-yesco%2F|title:Why%20YESCO&#8221;]<style>.banner-pos-74687b992837363fcec4731ac23d11bf {left:0%;right: unset;bottom:0%; top: unset;}<\/style><\/div><\/div><a aria-label=\"Banner & Featured Image\" class=\"porto-ibanner-link\" href=\"https:\/\/www.yesco.com\/boise\/billboards\/why-yesco\/\"  title='Why YESCO' ><\/a><\/div><\/div><div class=\"porto-grid-item grid-col-1-5 grid-col-md-1-2 grid-col-lg-1-3 grid-height-1-2\"><div class=\"porto-ibanner interactive-banner-wrap-1368ed295cfdbb6b88adaac7efb6cfe6 porto-ibe-zoom vc_custom_1768281578125\" style=\"background:#f4f4f4;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"750\" height=\"540\" class=\"porto-ibanner-img\" src=\"https:\/\/www.yesco.com\/wp-content\/uploads\/images\/billboard-home-online-buying-portal-YESCO.jpg\"><div class=\"porto-ibanner-desc no-padding d-flex\"><div class=\"porto-ibanner-layer vc_custom_1716485068675 text-end wpb_custom_2c5109c031829f9c54153ed0e6239ff6 banner-pos-74687b992837363fcec4731ac23d11bf\">[vc_custom_heading text=&#8221;Reserve Digital Space Online&#8221; font_container=&#8221;tag:h3|font_size:1.5em|text_align:left|color:%23ffffff|line_height:1&#8243; use_theme_fonts=&#8221;yes&#8221; font_weight=&#8221;500&#8243; letter_spacing=&#8221;-.035em&#8221; el_class=&#8221;mb-1&#8243; link=&#8221;url:https%3A%2F%2Fapps.yesco.com%2FBillboardReservations%2FMap|target:_blank&#8221; css_params=&#8221;&#8221;]<style>.banner-pos-74687b992837363fcec4731ac23d11bf {left:0%;right: unset;bottom:0%; top: unset;}<\/style><\/div><\/div><a aria-label=\"Banner & Featured Image\" class=\"porto-ibanner-link\" href=\"https:\/\/apps.yesco.com\/BillboardReservations\/Map\" target='_blank'  ><\/a><\/div><\/div><div class=\"porto-grid-item grid-col-1-5 grid-col-md-1-2 grid-col-lg-1-3 grid-height-1-2\"><div class=\"porto-ibanner interactive-banner-wrap-1368ed295cfdbb6b88adaac7efb6cfe6 porto-ibe-zoom vc_custom_1768281526205\" style=\"background:#f4f4f4;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"750\" height=\"540\" class=\"porto-ibanner-img\" src=\"https:\/\/www.yesco.com\/wp-content\/uploads\/images\/billboards-home-contacts-YESCO.jpg\"><div class=\"porto-ibanner-desc no-padding d-flex\"><div class=\"porto-ibanner-layer vc_custom_1716485068675 text-end wpb_custom_2c5109c031829f9c54153ed0e6239ff6 banner-pos-74687b992837363fcec4731ac23d11bf\">[vc_custom_heading text=&#8221;Contacts&#8221; 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width: 100%; }}<\/style><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; conditional_render=&#8221;%5B%7B%22value_role%22%3A%22administrator%22%7D%5D&#8221; css=&#8221;.vc_custom_1718905849402{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 40px !important;padding-bottom: 0px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1705120887288{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; conditional_render=&#8221;%5B%7B%22value_role%22%3A%22administrator%22%7D%5D&#8221;][vc_row_inner gap=&#8221;35&#8243; content_placement=&#8221;middle&#8221; animation_type=&#8221;fadeInRight&#8221; el_class=&#8221;swap-on-mobile&#8221;][vc_column_inner el_class=&#8221;swap-on-mobile&#8221; width=&#8221;1\/2&#8243; animation_delay=&#8221;200&#8243; 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It builds brand affinity at levels akin to TV and prompts more positive reactions than TV or radio. It also connects people, stimulating online activity with greater efficiency than any other offline medium. It influences active people when they\u2019re more likely to use their mobile devices, boosting viral sharing, and enables consumers to engage in two-way communications with brands.<\/div><style>.porto-u-ad87e2eaf3f9c495180fe0156ddf3eb0.porto-u-heading{text-align:left}<\/style><\/div>[vc_empty_space height=&#8221;25px&#8221;]<div class=\"porto-u-heading ml-lg-auto mr-lg-5 mb-0 w-max-493  wpb_custom_301c2561c56ccc77cd2a80064712bcef porto-u-ad87e2eaf3f9c495180fe0156ddf3eb0 \"><div class=\"porto-u-sub-heading\" style=\"color: #514a42;\">No other medium stretches the boundaries of creativity like out of home, which heightens ad awareness and grabs consumers\u2019 attention. 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css=&#8221;.vc_custom_1705122344471{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;padding-bottom: 50px !important;background-color: #ffffff !important;}&#8221; conditional_render=&#8221;%5B%7B%22value_role%22%3A%22administrator%22%7D%5D&#8221;][vc_column el_class=&#8221;pt-5 pb-3&#8243; css=&#8221;.vc_custom_1701889969986{background-color: #ffffff !important;}&#8221; conditional_render=&#8221;%5B%7B%22value_role%22%3A%22administrator%22%7D%5D&#8221;][vc_row_inner el_class=&#8221;process justify-content-center pt-4&#8243; css=&#8221;.vc_custom_1705122313724{padding-top: 50px !important;}&#8221;][vc_column_inner el_class=&#8221;mb-5 mb-lg-4&#8243; width=&#8221;3\/4&#8243; animation_delay=&#8221;200&#8243; offset=&#8221;vc_col-md-4&#8243; animation_type=&#8221;fadeInUp&#8221;][vc_single_image image=&#8221;6531&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1705122268746{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}&#8221;]<div class=\"porto-u-heading  wpb_custom_1e76cab63bf49df8433ccf664b6043bd porto-u-55ca8359258f9a412be7e73af65d2aac \"><div class=\"porto-u-sub-heading\" style=\"color: #514a42;margin-bottom:0px;\">Delivers a lower cost per thousand and a lower cost per rating point compared to other local media, providing more exposure for the ad dollars being invested.<\/div><style>.porto-u-55ca8359258f9a412be7e73af65d2aac.porto-u-heading{text-align:center}<\/style><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;mb-5 mb-lg-4&#8243; 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