Rock Springs, Wyoming, is a vibrant community where high local commerce intersects with steady highway traffic and regional tourism, creating a prime location for billboard advertising that reaches both residents and visitors. Whether you’re promoting a local business or building regional brand recognition, YESCO Outdoor Media offers billboard placements that deliver unmatched visibility and reach.

Located along Elk Street (US 191), one of Rock Springs’ busiest north/south corridors, this high-visibility billboard offers direct exposure to both daily commuters and travelers passing through western Wyoming. With both north and south faces, it captures traffic flowing into downtown Rock Springs and nearby retail areas, making it perfect for promoting local businesses, dining, events, or reaching travelers entering from I-80.

In addition to our Elk Street location, consider our high-impact Dewar Drive billboard, which sits just west of Smith Street along a major commercial route, with east and west facing visibility. Connecting shopping, dining, and lodging areas, it targets drivers heading toward I-80 and central Rock Springs. Surrounded by high local and visitor traffic near national retailers, it provides excellent exposure for both local and regional campaigns.

In today’s online-focused world, billboards still make a significant, undeniable impact. According to the OAAA, 79% of U.S. adults noticed a billboard ad in the past 30 days, and billboards accounted for 72% of Out of Home (OOH) revenue in 2024, proving that this traditional medium remains vital for successful brand campaigns.

Rock Springs’ unique blend of tourism, highway traffic, and community engagement makes it one of Wyoming’s most valuable markets for outdoor media. YESCO Outdoor Media offers a range of digital and static outdoor advertising options across the state. If you’re searching for billboards near Rock Springs, WY, our local team can help.

Ready to elevate your brand’s visibility? Contact YESCO Outdoor Media today to let our local team guide you to the best billboard locations, formats, and campaign strategies to fit your goals and budget.