YESCO News

Happy St. Patrick’s Day!

Decades before LED and digital displays, Dublin’s skyline radiated with advertisements for hundreds of old-school Irish brands. Neon quickly became a key part of Ireland’s urban identity, bringing character to storefronts, theaters, and nightlife.

Over the years, Dublin has seen neon signs fade, reappear, and even be fully restored—just like our YESCO team does today. Whether its bringing historic signs back to life, upgrading your lighting systems, or creating a bold new sign for your business, we continue the tradition of making businesses stand out.

This St. Patrick’s Day, we’re celebrating the rich history of signage and how it transforms our cities. From Dublin’s glowing past to YESCO’s bright future, we’re here to keep you signs shining bright.

Central Wyoming Fair and Rodeo Digital Billboard Campaign

YESCO was a proud partner with the Central Wyoming Fair and Rodeo for their 75th anniversary. Located in Casper, Wyoming, the fair draws crowds from all over the state including Rock Springs, Rawlins and Douglas. Working together, we put together an advertising campaign across four digital billboards in Casper which delivered a total of 1.4 million impressions during the 8-week campaign. Using our digital billboards, we deployed a dynamic countdown to build anticipation for their event. Once the event started, the billboards were updated daily with refreshed artwork to make sure everyone in town knew exactly what was happening each day. After a record year in 2021, the fair and rodeo saw an 11% increase in their gate and attendance in 2022.

Congrats to Angela Berry and the Central Wyoming Fair and Rodeo on an amazing event! We are grateful for the friendships we are making in Casper as well as all over Wyoming.

YESCO Sign Installation at the University of Utah Sugar House Health Center

YESCO manufactured new signage for the University of Utah Sugar House Health Center. The Center is a beautiful new facility located in a suburb of Salt Lake City. Thanks to our skilled technicians, the sign installation went perfectly!

Our skilled team members also crafted the 12′ tall ground level U Health sculpture. It is a piece of art with no sharp edges and a fantastic paint job. The U has a commanding presence on the site and provides a gathering place for passers-by.

Go Utes!