Compelling content is vital to get the most out of your digital sign. Many consider it to be more important than the sign itself. After all, how many times have you gone to a great movie and thought, “Wow…what a great screen!”
Sadly, many business owners don’t have the interest, desire, time, or in-house skill to create compelling content. In reality, there is a particular skill set required to create great content for roadside digital signs, and it varies greatly from print design. To get it right, you need to properly consider contrast, layout, fonts, and size constraints along with viewing distances and city code restrictions.
Another key to maximizing your ROI is frequency. You must change your messaging often to keep eyeballs glued to your sign. That said, you just may not have the desire or bandwidth to learn a new piece of software.
Let YESCO Creative Services’ digital design team of experienced designers make managing your sign easy. We know how to create compelling content and can program your display for you, all at an affordable cost. You’ll have new ads in a few days at most, and an ad playlist change is a quick call or email away. Call your representative to find out more.