{"id":6811,"date":"2024-01-25T21:57:41","date_gmt":"2024-01-25T21:57:41","guid":{"rendered":"https:\/\/www.yesco.com\/idahofalls-testing\/?page_id=6811"},"modified":"2025-02-15T22:06:00","modified_gmt":"2025-02-15T22:06:00","slug":"design-tips","status":"publish","type":"page","link":"https:\/\/www.yesco.com\/idahofalls\/billboards\/design-tips\/","title":{"rendered":"Design Tips"},"content":{"rendered":"

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[vc_custom_heading text=”Design Tips” font_container=”tag:h1|font_size:50px|text_align:left|line_height:63px” google_fonts=”font_family:Univers57-condensed-webfont%3Aregular” css=”.vc_custom_1706229112950{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}” font_weight=”200″ animation_delay=”400″ floating_start_pos=”none” floating_speed=”1″ el_class=”mb-4 mb-md-0 mb-xl-3 h1-responsive”][vc_custom_heading text=”Designing out of home advertising is a special creative challenge. Out of home designs require a disciplined and succinct creative approach. If done well the advertisements should be a quick burst of essential information, and will make a big impact with a lasting impression. If you have placed your ad in a location specified by your geographic targets. Be sure to design with your target audience in mind to accurately impact your intended audience. Below are some quick tips to help create intriguing and effective designs.” font_container=”tag:p|text_align:left” google_fonts=”font_family:Univers57-condensed-webfont%3Aregular” css=”.vc_custom_1715108381325{padding-top: 30px !important;}”]<\/div>[\/vc_column_inner][vc_column_inner animation_delay=”550″ offset=”vc_col-md-6″ animation_type=”fadeInLeft” css=”.vc_custom_1701802664955{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}”][vc_single_image image=”6897″ img_size=”full” css=”.vc_custom_1706229067767{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}” floating_start_pos=”none” floating_speed=”8″ floating_horizontal=”yes” el_class=”mb-0″][\/vc_column_inner][\/vc_row_inner][vc_raw_html el_class=”shape shape-1 shape-to-right position-absolute w-100 z-index-1 mb-0 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css=”.vc_custom_1706242122758{padding-top: 90px !important;padding-bottom: 90px !important;background-color: #f7f7f7 !important;}” conditional_render=”%5B%7B%22value_role%22%3A%22administrator%22%7D%5D”][vc_column]
<\/div>[vc_row_inner wrap_container=”yes” css=”.vc_custom_1706222442176{padding-bottom: 90px !important;}”][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″ animation_type=”fadeInUp”][vc_custom_heading text=”Be clear, bold, and memorable.” font_container=”tag:h2|font_size:2.3em|text_align:center|color:%23514a42″ use_theme_fonts=”yes”][vc_custom_heading text=”The most effective designs focus on a single idea or concept. The advertiser should always consider the most important product or service benefit to communicate. Additional messages will dilute the message and reduce its impact.” font_container=”tag:p|font_size:22px|text_align:center|color:%23514a42|line_height:35px” google_fonts=”font_family:Univers57-condensed-webfont%3Aregular”][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_row_inner wrap_container=”yes”][vc_column_inner width=”1\/3″ animation_delay=”400″ css=”.vc_custom_1706241982803{padding-bottom: 40px !important;}” animation_type=”slideInUp”][vc_single_image image=”10609″ img_size=”full” alignment=”center” css=”.vc_custom_1719268693358{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 13px !important;}”][vc_custom_heading text=”Keep the design simple focusing on the core idea.” font_container=”tag:h4|font_size:22px|text_align:center|color:%23514a42|line_height:30px” google_fonts=”font_family:Univers57-condensed-webfont%3Aregular” css=”.vc_custom_1706225018944{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}” letter_spacing=”0″][\/vc_column_inner][vc_column_inner width=”1\/3″ animation_delay=”600″ css=”.vc_custom_1706241990161{padding-bottom: 40px !important;}” animation_type=”slideInUp”][vc_single_image image=”6884″ img_size=”full” alignment=”center” css=”.vc_custom_1706227450974{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 13px !important;}”][vc_custom_heading text=”Use fonts that are easy to read.” font_container=”tag:h4|font_size:22px|text_align:center|color:%23514a42|line_height:30px” google_fonts=”font_family:Univers57-condensed-webfont%3Aregular” css=”.vc_custom_1706225027707{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}” letter_spacing=”0″][\/vc_column_inner][vc_column_inner width=”1\/3″ animation_delay=”800″ css=”.vc_custom_1706241998277{padding-bottom: 40px !important;}” animation_type=”slideInUp”][vc_single_image image=”6885″ img_size=”full” alignment=”center” css=”.vc_custom_1706227462350{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 13px !important;}”][vc_custom_heading text=”Use 7 words or less to communicate your message.” font_container=”tag:h4|font_size:22px|text_align:center|color:%23514a42|line_height:30px” google_fonts=”font_family:Univers57-condensed-webfont%3Aregular” css=”.vc_custom_1706225035910{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}” letter_spacing=”0″][\/vc_column_inner][\/vc_row_inner][vc_row_inner wrap_container=”yes”][vc_column_inner width=”1\/3″ animation_delay=”400″ css=”.vc_custom_1706242039032{padding-bottom: 40px !important;}” animation_type=”slideInUp”][vc_single_image image=”6886″ img_size=”full” alignment=”center” css=”.vc_custom_1706227468706{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 13px !important;}”][vc_custom_heading text=”If possible rely on imagery over words.” font_container=”tag:h4|font_size:22px|text_align:center|color:%23514a42|line_height:30px” google_fonts=”font_family:Univers57-condensed-webfont%3Aregular” css=”.vc_custom_1706227134039{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}” letter_spacing=”0″][\/vc_column_inner][vc_column_inner width=”1\/3″ animation_delay=”600″ css=”.vc_custom_1706242052491{padding-bottom: 40px !important;}” animation_type=”slideInUp”][vc_single_image image=”6887″ img_size=”full” alignment=”center” css=”.vc_custom_1706227474876{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 13px !important;}”][vc_custom_heading text=”Draw on universal elements of life, and easily understood concepts.” font_container=”tag:h4|font_size:22px|text_align:center|color:%23514a42|line_height:30px” google_fonts=”font_family:Univers57-condensed-webfont%3Aregular” css=”.vc_custom_1706227147033{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}” letter_spacing=”0″][\/vc_column_inner][vc_column_inner width=”1\/3″ animation_delay=”800″ css=”.vc_custom_1706242063098{padding-bottom: 40px !important;}” animation_type=”slideInUp”][vc_single_image image=”6888″ img_size=”full” alignment=”center” css=”.vc_custom_1706227480764{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 13px !important;}”][vc_custom_heading text=”Include only one point of contact method (phone numbers are the least effective point of contact).” font_container=”tag:h4|font_size:22px|text_align:center|color:%23514a42|line_height:30px” google_fonts=”font_family:Univers57-condensed-webfont%3Aregular” css=”.vc_custom_1706227163680{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}” letter_spacing=”0″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row no_padding=”yes” text_align=”center” conditional_render=”%5B%7B%22value_role%22%3A%22administrator%22%7D%5D” animation_type=”maskUp” el_id=”sign-patrol”][vc_column]
[vc_custom_heading text=”Solicit a Response” font_container=”tag:h2|font_size:38px|text_align:center|color:%23ffffff|line_height:48px” google_fonts=”font_family:Univers67-condensedbold-webfont%3Aregular” css=”.vc_custom_1706242449666{padding-top: 20px !important;}”][vc_custom_heading text=”There are several ways to involve viewers by stimulating their emotions and intelligence. Good advertising is storytelling. Viewers interest can also be gained by appealing to aesthetic qualities as well. Just as framed artwork will enhance homes and offices, pleasing artwork in outdoor advertising can make a positive impact on your advertisement.” font_container=”tag:p|font_size:22px|text_align:center|color:%23ffffff|line_height:32px” google_fonts=”font_family:Univers57-condensed-webfont%3Aregular” css=”.vc_custom_1706242417632{padding-top: 10px !important;}”][vc_btn title=”Request Proposal” style=”custom” custom_background=”#ffffff” custom_text=”#d8151f” shape=”rounded” size=”xl” align=”center” css=”.vc_custom_1719865276148{padding-top: 60px !important;}” btn_fs=”20px” btn_fw=”500″ hover_text_effect=”hover-text-switch-up” link=”url:https%3A%2F%2Fwww.yesco.com%2Fidahofalls%2Fadvertise-on-billboard%2F|title:Advertise%20On%20Billboard”]