{"id":14612,"date":"2026-07-01T19:26:47","date_gmt":"2026-07-01T19:26:47","guid":{"rendered":"https:\/\/www.yesco.com\/lasvegas\/yesco-unveils-colossal-marquee-for-caesars-palace\/"},"modified":"2026-07-07T01:34:09","modified_gmt":"2026-07-07T01:34:09","slug":"yesco-unveils-colossal-marquee-for-caesars-palace","status":"publish","type":"post","link":"https:\/\/www.yesco.com\/lasvegas\/yesco-unveils-colossal-marquee-for-caesars-palace\/","title":{"rendered":"YESCO Unveils Colossal Marquee for Caesars Palace"},"content":{"rendered":"\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/flic.kr\/s\/aHBqjCXs6J\"><strong><em>Click Here for Downloadable, High-Res Photos<\/em><\/strong><\/a><strong><em><u><\/u><\/em><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/www.instagram.com\/reels\/DZxZI48Nj5C\/\"><strong><em>Click Here for Video<\/em><\/strong><\/a><strong><em><u><\/u><\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las Vegas (July 1, 2026)  &#8211; Building on a 106-year legacy of creating, repairing and maintaining internationally recognized signs, we have unveiled a colossal new marquee for Caesars Palace at the iconic intersection of Flamingo Road and Las Vegas Boulevard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Designed, engineered, fabricated, and installed by YESCO in partnership with out-of-home media company Branded Cities, this massive structure introduces a striking presence for a world-renowned resort destination. Situated directly on a heavily trafficked pedestrian and vehicle corridor in Las Vegas, the marquee is strategically engineered to command attention while seamlessly complementing the architectural identity of Caesars Palace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Project Details:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Scale: The structure stands an imposing 210 feet tall and 62 feet wide.<\/li>\n\n\n\n<li>Technology: Features a Mitsubishi Diamond Vision LED display system with a 16 mm pixel pitch, delivering clear, high-impact visuals visible from multiple vantage points.<\/li>\n\n\n\n<li>Custom Branding: Incorporates custom-fabricated, illuminated Caesars Palace channel letters, halo-lit dimensional logos, and architectural detailing inspired by the resort&#8217;s recognizable aesthetic.<\/li>\n\n\n\n<li>Functionality: Built with expansive digital display surfaces designed to support both Caesars Palace branding and premium out-of-home advertising opportunities.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;For four generations, we&#8217;ve designed and fabricated some of the most prominent marquees and icons that define the Strip&#8217;s visual identity,&#8221; said Jeff Young, Chief Revenue Officer of YESCO. &#8220;Signage is part of the city&#8217;s entertainment experience. It creates energy and a sense of spectacle people instantly associate with Las Vegas and other world-renowned properties like Caesars Palace.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This project marks another milestone in our history of bringing large-scale display concepts to life, combining historic craftsmanship with the industry&#8217;s latest technology.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Click Here for Downloadable, High-Res Photos Click Here for Video Las Vegas (July 1, 2026) &#8211; Building on a 106-year legacy of creating, repairing and maintaining internationally recognized signs, we have unveiled a colossal new marquee for Caesars Palace at the iconic intersection of Flamingo Road and Las Vegas Boulevard. Designed, engineered, fabricated, and installed [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":14613,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"categories":[1,10],"tags":[],"class_list":["post-14612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-news"],"acf":[],"featured_media_global":[],"featured_image_src":{"landsacpe":["https:\/\/www.yesco.com\/lasvegas\/files\/images\/Caesars-resized.jpg",900,600,false],"list":["https:\/\/www.yesco.com\/lasvegas\/files\/images\/Caesars-resized.jpg",900,600,false],"medium":["https:\/\/www.yesco.com\/lasvegas\/files\/images\/Caesars-resized.jpg",900,600,false],"full":["https:\/\/www.yesco.com\/lasvegas\/files\/images\/Caesars-resized.jpg",900,600,false]},"_links":{"self":[{"href":"https:\/\/www.yesco.com\/lasvegas\/wp-json\/wp\/v2\/posts\/14612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yesco.com\/lasvegas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yesco.com\/lasvegas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yesco.com\/lasvegas\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yesco.com\/lasvegas\/wp-json\/wp\/v2\/comments?post=14612"}],"version-history":[{"count":1,"href":"https:\/\/www.yesco.com\/lasvegas\/wp-json\/wp\/v2\/posts\/14612\/revisions"}],"predecessor-version":[{"id":14614,"href":"https:\/\/www.yesco.com\/lasvegas\/wp-json\/wp\/v2\/posts\/14612\/revisions\/14614"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yesco.com\/lasvegas\/wp-json\/wp\/v2\/media\/14613"}],"wp:attachment":[{"href":"https:\/\/www.yesco.com\/lasvegas\/wp-json\/wp\/v2\/media?parent=14612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yesco.com\/lasvegas\/wp-json\/wp\/v2\/categories?post=14612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yesco.com\/lasvegas\/wp-json\/wp\/v2\/tags?post=14612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}