Wisconsin Winters Are Tough on Signs
Anyone who lives and works in Wisconsin knows how brutal the winter months can be. While snow and ice create challenges for travel and daily life, they also take a significant toll on business signage. From December through March, signs are exposed to constant freezing temperatures, heavy snow loads, and layers of ice that cause physical and electrical damage. Faces can crack under pressure, mounting hardware can loosen, and electrical systems often short out when moisture seeps in. Road salt only adds to the problem, accelerating rust and corrosion that shortens the lifespan of even the highest-quality signs.
The visibility of your sign is crucial during this time of year. With daylight hours cut short and evenings arriving earlier, businesses rely on illuminated signs and lighting systems to stand out in the dark. A burned-out bulb, flickering letters, or partial outages can make your business nearly invisible to passing customers, especially during a snowstorm. Poorly maintained signs don’t just make it difficult for customers to find you, they send a negative message about your brand, suggesting a lack of care or attention that can push potential customers toward competitors.
Preventive maintenance is the key to combating the harsh effects of Wisconsin winters. Regular inspections can catch problems early, such as cracked sign faces, frayed wiring, or water damage before they lead to costly repairs or total outages. By addressing issues in advance, you protect your investment, reduce downtime, and ensure your business continues to shine when visibility is at its lowest. Investing in winter maintenance keeps your signage safe, functional, and professional throughout the season.
At YESCO, we specialize in helping Wisconsin businesses stay visible during the toughest months of the year. Our team of experienced technicians provides both preventive maintenance and responsive repair services to handle any winter-related damage. Whether it’s replacing damaged components, restoring full lighting output, or repairing storm damage, we make sure your signs continue to work as hard as your business does. Don’t let the snow and ice hide your brand. Keep your business visible, safe, and professional all winter long with YESCO sign and lighting services.