A well maintained sign shows more than a lively business. It is the first impression that businesses have to communicate the brand and offering. In today’s business climate that first impression is vital in creating a quality customer experience. Businesses compete head-to-head to attract consumers and a sign is one of the best ways to accomplish this task. Yet, many neglect sign repair and maintenance. A poorly lit sign can damage the brand and reputation of the business.
According to the International Sign Association, the main body dedicated to promoting and supporting sign companies around the world report that well maintained signs are more than just advertisement for a business, they increase revenue and brand reputation. In a study done in Los Angeles, California of a car dealership they found:
- Investment in signage has a better return on investment than property renovations.
- Signage is a key investment in advertising. Advertising budgets have been reduced based on signage and the number of exposures.
- New and well maintained signage was responsible for ten new walk-ins a week and of those ten walk-ins six converted to sales.
Overall, quality and well maintained signage can have a large impact on the overall business. How do your signs look? What message is being sent to your customers? YESCO North Atlanta is your local sign and lighting repair company servicing Atlanta, Athens, Alpharetta, Conyers, and Gainesville. Allow our friendly staff and trained technicians to maintain your signs and lightning. Contact us today!