Over 100 years ago, a 25-year-old English immigrant named Thomas Young borrowed $300 from his father and opened his small sign company in Ogden, Utah. Making YESCO signs affordable to every customer through innovative sales or leases was one of Tom’s successes. During the early days, Tom traveled extensively in the Western states to find clients for his new sign business. His easy, friendly manner, coupled with his ability to quickly sketch a sign design as the customer talked about his particular needs, made it possible for Tom to make sales on the spot. He brought his design specifications back to the YESCO plant in Ogden where employees began construction at once. Sheet metal craftsmen, neon glass blowers, painters, and electricians continued to improve their assembly line so that the signs Tom and others sold could be built and installed.
Today, the humble enterprise has evolved into an internationally recognized leader in the sign industry. Thanks to innovative products and services, and an emphasis on customer service, YESCO has developed a strong base of loyal clients than enable the company to push ahead. Through it all, Ogden, Utah remains the birthplace of YESCO,
Billboard Advertising
Out-of-home advertising is one of the most cost-efficient media formats. Its ability to deliver specific target audiences at low costs makes it a valuable addition to virtually any media mix – to amplify impressions and stretch media dollars. Although it is generally true that additions to a media mix will elevate reach and frequency, out-of-home is more effective due to its low CPM, bridging the gap between advertising messages delivered inside the home and purchases made outside the home.