{"id":13175,"date":"2026-07-01T23:15:11","date_gmt":"2026-07-01T23:15:11","guid":{"rendered":"https:\/\/www.yesco.com\/reno\/?p=13175"},"modified":"2026-07-01T23:15:12","modified_gmt":"2026-07-01T23:15:12","slug":"pole-sign-modernization-electronic-message-center-installation-for-dayton-valley-fuel-liquor-in-dayton-nevada","status":"publish","type":"post","link":"https:\/\/www.yesco.com\/reno\/pole-sign-modernization-electronic-message-center-installation-for-dayton-valley-fuel-liquor-in-dayton-nevada\/","title":{"rendered":"Pole Sign Modernization &#038; Electronic Message Center Installation for Dayton Valley Fuel &#038; Liquor in Dayton, Nevada"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">YESCO Reno recently completed a major pole sign modernization project for Dayton Valley Fuel &amp; Liquor in Dayton, Nevada. Located at the corner of Dayton Valley Road and Lakes Boulevard, the project transformed the property&#8217;s roadside signage with a new Electronic Message Center (EMC), updated cabinet faces, and an energy-efficient LED retrofit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our team began by performing a detailed site survey to prepare for the removal of the existing sign cabinets and ensure the new components would integrate seamlessly with the existing structure. The completed project included installing a new Cirrus Electronic Message Center, fabricating and installing new sign faces, replacing the upper cabinet, and upgrading the sign&#8217;s illumination to LED technology.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Electronic Message Centers provide businesses with the flexibility to update pricing, promotions, and announcements in real time while maintaining exceptional visibility for passing motorists.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Project Spotlight<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Industry:<\/strong> Convenience Store &amp; Fuel Retail<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sign Type:<\/strong> Double-Faced Pole Sign with Electronic Message Center<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Primary Service:<\/strong> EMC Installation, Pole Sign Reface &amp; LED Retrofit<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Project Location<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dayton, Nevada<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Services Performed<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Electronic Message Center (EMC) installation<\/li>\n\n\n\n<li>Pole sign reface<\/li>\n\n\n\n<li>LED retrofit<\/li>\n\n\n\n<li>Pole sign survey<\/li>\n\n\n\n<li>Cabinet replacement<\/li>\n\n\n\n<li>Commercial sign installation<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Featured Service: Electronic Message Centers<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Digital message centers allow businesses to instantly update fuel prices, promotions, and important customer information. Combined with LED illumination, they create one of the most effective roadside advertising solutions available.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Related Services<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>EMC Programming<\/li>\n\n\n\n<li>Pole Sign Fabrication<\/li>\n\n\n\n<li>LED Retrofits<\/li>\n\n\n\n<li>Commercial Sign Maintenance<\/li>\n\n\n\n<li>Digital Displays<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why YESCO?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">From convenience stores and fuel stations to retail centers and hospitality properties, YESCO designs, manufactures, installs, and maintains commercial signage that helps businesses stay visible and competitive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Looking to modernize your roadside signage?<\/strong> Whether you&#8217;re considering an EMC upgrade, LED retrofit, or complete pole sign replacement, YESCO provides turnkey commercial sign solutions throughout Nevada.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>YESCO Reno recently completed a major pole sign modernization project for Dayton Valley Fuel &amp; Liquor in Dayton, Nevada. Located at the corner of Dayton Valley Road and Lakes Boulevard, the project transformed the property&#8217;s roadside signage with a new Electronic Message Center (EMC), updated cabinet faces, and an energy-efficient LED retrofit. Our team began [&hellip;]<\/p>\n","protected":false},"author":176,"featured_media":13194,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-13175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"featured_media_global":[],"featured_image_src":{"landsacpe":["https:\/\/www.yesco.com\/reno\/files\/images\/dayton-fuel-and-liquor-pole-sign-upgrade-reno-after.jpg",923,2000,false],"list":["https:\/\/www.yesco.com\/reno\/files\/images\/dayton-fuel-and-liquor-pole-sign-upgrade-reno-after.jpg",923,2000,false],"medium":["https:\/\/www.yesco.com\/reno\/files\/images\/dayton-fuel-and-liquor-pole-sign-upgrade-reno-after-138x300.jpg",138,300,true],"full":["https:\/\/www.yesco.com\/reno\/files\/images\/dayton-fuel-and-liquor-pole-sign-upgrade-reno-after.jpg",923,2000,false]},"_links":{"self":[{"href":"https:\/\/www.yesco.com\/reno\/wp-json\/wp\/v2\/posts\/13175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yesco.com\/reno\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yesco.com\/reno\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yesco.com\/reno\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yesco.com\/reno\/wp-json\/wp\/v2\/comments?post=13175"}],"version-history":[{"count":1,"href":"https:\/\/www.yesco.com\/reno\/wp-json\/wp\/v2\/posts\/13175\/revisions"}],"predecessor-version":[{"id":13195,"href":"https:\/\/www.yesco.com\/reno\/wp-json\/wp\/v2\/posts\/13175\/revisions\/13195"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yesco.com\/reno\/wp-json\/wp\/v2\/media\/13194"}],"wp:attachment":[{"href":"https:\/\/www.yesco.com\/reno\/wp-json\/wp\/v2\/media?parent=13175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yesco.com\/reno\/wp-json\/wp\/v2\/categories?post=13175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yesco.com\/reno\/wp-json\/wp\/v2\/tags?post=13175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}