Not everyone is familiar with the YESCO name, but most are familiar with the company\u2019s work. For over a century now, YESCO has created and maintained some of the most iconic lighted signs in the country, including the famous \u201cWelcome to Las Vegas\u201d sign<\/p>\n\n\n\n
Last year, YESCO Sign & Lighting opened a service branch at 4780 Mission Gorge Place that is primarily dedicated to serving customers with repairs and maintenance to existing signs and lights.<\/p>\n\n\n\n
\u201cWe are pleased to offer YESCO\u2019s industry-leading sign and repair services here in San Diego and I\u2019m thrilled to be leading such a knowledgeable and talented team. This new location enables us to serve the businesses in the area much more efficiently,\u201d said general manager Mark Harmsen, adding that local customers in need of a custom sign can be serviced at the YESCO production facility in Jurupa Valley, California near Riverside.<\/p>\n\n\n\n
YESCO founder Thomas Young started the company in 1920 in Ogden, Utah. Today, the company is headquartered in Salt Lake City and is still owned by the Young family.<\/p>\n\n\n\n
\u201c[Young] founded it right when neon lighting was becoming a thing,\u201d Harmsen said. \u201cHe got into Las Vegas when the city was starting to boom and every casino seemed to want a bigger and better sign to out do the other casinos as they started to grow.\u201d<\/p>\n\n\n\n
The famous \u201cWelcome to Las Vegas\u201d sign entering the strip is owned by YESCO \u2014 the company\u2019s name and logo is even on the sign itself.<\/p>\n\n\n\n
\u201cWe just completed the new City of Las Vegas sign,\u201d Harmsen added. \u201cThat was a big project that spans the entire strip there down by the Stratosphere.\u201d<\/p>\n\n\n\n
Although the service side of YESCO is less glamorous, the San Diego office does work on some of our most-known local signs.<\/p>\n\n\n\n
\u201cWe\u2019re working with the Gaslamp Quarter and a lot of iconic signs in San Diego \u2014 the Boulevard in El Cajon and you got some other ones in Normal Heights, Hillcrest and we\u2019ve worked on those signs,\u201d Harmsen said. \u201cWe\u2019re focused on re-lighting San Diego, keeping San Diego lit amidst the pandemic.\u201d<\/p>\n\n\n\n
Most of the day-to-day operations at YESCO\u2019s San Diego office involves servicing everything from mom-and-pop restaurant signs to bank parking lot lights.<\/p>\n\n\n\n
\u201cA lot of people think about YESCO and think about signs, they don\u2019t realize that we do a lot of specialty projects on parking lot lights,\u201d Harmsen said, adding that some lighting or sign work is performed hundreds of feet in the air and requires a certain level of expertise.<\/p>\n\n\n\n
Another aspect of lighted signs that requires expertise are the adjustments for Daylight Savings changes, which happen twice a year.<\/p>\n\n\n\n
\u201cIt sounds in theory like it\u2019s \u2018Oh yeah you just go program it in,\u2019 but it takes a technician to make those adjustments for the signs and photocells. Oftentimes, the sign is just an afterthought for a business owner. They buy a sign and they don\u2019t realize that there is maintenance required and there are things that need to be adjusted,\u201d Harmsen said.<\/p>\n\n\n\n
Making local businesses more environmentally friendly is also a large part of the YESCO service.<\/p>\n\n\n\n
\u201cWe kinda live right now in an era of technology upgrades, so a lot of people are converting their signs from original lamped signs to more energy efficient or better products that last longer,\u201d Harmsen said.<\/p>\n\n\n\n
By Jeff Clemetson, Mission Times Courier<\/p>\n","protected":false},"excerpt":{"rendered":"
Not everyone is familiar with the YESCO name, but most are familiar with the company\u2019s work. For over a century now, YESCO has created and maintained some of the most iconic lighted signs in the country, including the famous \u201cWelcome to Las Vegas\u201d sign Last year, YESCO Sign & Lighting opened a service branch at […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11235","post","type-post","status-publish","format-standard","hentry","category-blog"],"acf":[],"featured_media_global":[],"featured_image_src":{"landsacpe":false,"list":false,"medium":false,"full":false},"_links":{"self":[{"href":"https:\/\/www.yesco.com\/sandiego\/wp-json\/wp\/v2\/posts\/11235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yesco.com\/sandiego\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yesco.com\/sandiego\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yesco.com\/sandiego\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yesco.com\/sandiego\/wp-json\/wp\/v2\/comments?post=11235"}],"version-history":[{"count":1,"href":"https:\/\/www.yesco.com\/sandiego\/wp-json\/wp\/v2\/posts\/11235\/revisions"}],"predecessor-version":[{"id":11536,"href":"https:\/\/www.yesco.com\/sandiego\/wp-json\/wp\/v2\/posts\/11235\/revisions\/11536"}],"wp:attachment":[{"href":"https:\/\/www.yesco.com\/sandiego\/wp-json\/wp\/v2\/media?parent=11235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yesco.com\/sandiego\/wp-json\/wp\/v2\/categories?post=11235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yesco.com\/sandiego\/wp-json\/wp\/v2\/tags?post=11235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}