{"id":12692,"date":"2026-06-16T18:30:17","date_gmt":"2026-06-16T18:30:17","guid":{"rendered":"https:\/\/www.yesco.com\/utahcounty\/?p=12692"},"modified":"2026-06-16T18:30:18","modified_gmt":"2026-06-16T18:30:18","slug":"why-we-let-an-influencer-graffiti-our-brand-new-billboard-in-utah-county","status":"publish","type":"post","link":"https:\/\/www.yesco.com\/utahcounty\/why-we-let-an-influencer-graffiti-our-brand-new-billboard-in-utah-county\/","title":{"rendered":"Why We Let an Influencer Graffiti Our Brand-New Billboard in Utah County"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"589\" src=\"https:\/\/www.yesco.com\/utahcounty\/files\/images\/Prolash-Resized-2.jpg\" alt=\"\" class=\"wp-image-12693\"\/><\/figure>\n\n\n\n<p>When Pro Lash approached us about their latest billboard campaign along I-15 near Lindon, Utah, we knew it wouldn&#8217;t be your average installation. We just didn&#8217;t expect them to have influencer Serena Neel pull up and immediately graffiti the fresh vinyl.<\/p>\n\n\n\n<p>Handing over a brand-new display to be spray-painted might sound a little crazy to some. But at YESCO, we love it when a client pushes the boundaries of traditional advertising. From the start, we saw the vision, leaned right in, and got to work.<\/p>\n\n\n\n<p>The buzz on-site was real the day Serena joined our crew. Not only did she get a firsthand look at the heavy lifting behind the installation, but she actually scaled our structure to put her own colorful, personal touch right onto the canvas.<\/p>\n\n\n\n<p>The result? A total showstopper. By transforming a standard billboard into a live, interactive event, the project caught eyes both on the highway and on social media. Serena shared the entire behind-the-scenes experience with her followers, and the campaign exploded on the internet, racking up over 60 million combined views across TikTok, Instagram, and YouTube.<\/p>\n\n\n\n<p>This project proves a billboard doesn\u2019t just have to be passive real estate. Launching the campaign with a live experience turned this spot into a conversation starter that commuters can\u2019t miss.<\/p>\n\n\n\n<p>We live for the challenge of bringing big, boundary-pushing ideas to life. Huge thanks to Pro Lash and Serena Neel for trusting us to make this unforgettable project happen!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@serenaneel\/video\/7648274957138447646\" data-video-id=\"7648274957138447646\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@serenaneel\" href=\"https:\/\/www.tiktok.com\/@serenaneel?refer=embed\">@serenaneel<\/a> <p>Look mom it\u2019s me !!! \ud83e\udd2a <a title=\"diy\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/diy?refer=embed\">#diy<\/a> Thanks @ProLash and @yescosigns for the billboard \ud83e\udef6<\/p> <a target=\"_blank\" title=\"\u266c original sound - Serena Neel\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7648274936515136286?refer=embed\">\u266c original sound &#8211; Serena Neel<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>When Pro Lash approached us about their latest billboard campaign along I-15 near Lindon, Utah, we knew it wouldn&#8217;t be your average installation. We just didn&#8217;t expect them to have influencer Serena Neel pull up and immediately graffiti the fresh vinyl. Handing over a brand-new display to be spray-painted might sound a little crazy to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12692","post","type-post","status-publish","format-standard","hentry","category-blog"],"acf":[],"featured_media_global":[],"featured_image_src":{"landsacpe":false,"list":false,"medium":false,"full":false},"_links":{"self":[{"href":"https:\/\/www.yesco.com\/utahcounty\/wp-json\/wp\/v2\/posts\/12692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yesco.com\/utahcounty\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yesco.com\/utahcounty\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yesco.com\/utahcounty\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yesco.com\/utahcounty\/wp-json\/wp\/v2\/comments?post=12692"}],"version-history":[{"count":1,"href":"https:\/\/www.yesco.com\/utahcounty\/wp-json\/wp\/v2\/posts\/12692\/revisions"}],"predecessor-version":[{"id":12694,"href":"https:\/\/www.yesco.com\/utahcounty\/wp-json\/wp\/v2\/posts\/12692\/revisions\/12694"}],"wp:attachment":[{"href":"https:\/\/www.yesco.com\/utahcounty\/wp-json\/wp\/v2\/media?parent=12692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yesco.com\/utahcounty\/wp-json\/wp\/v2\/categories?post=12692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yesco.com\/utahcounty\/wp-json\/wp\/v2\/tags?post=12692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}