Brand Update at WaFed

The Elko team installed new signage with an updated logo at Washington Federal bank in Winnemucca. The bank recently launched a new, simplified name and logo. They adopted their longtime nickname as their new trade name. It’s an abbreviation of Washington Federal Bank pronounced “Wah-Fed”. The new logo is eight interlocking Ws for their Washington roots and is symbolic of how they are linked together as a team across markets.