YESCO Las Vegas recently completed a retail sign update for Columbia Sportswear at Las Vegas South Premium Outlets. The project included applying Process Blue satin-finish vinyl to the faces of the store’s reverse channel letters, refreshing the sign while maintaining the clean, recognizable look of the Columbia brand.

For retail stores, signage plays a major role in brand consistency and customer recognition. Even small updates like new vinyl faces help keep storefront signage polished, professional, and aligned with national brand standards.

Project Spotlight
Industry: Retail
Sign Type: Reverse Channel Letters
Primary Service: Vinyl Face Update

Project Location
Las Vegas, Nevada

Services Performed

• Vinyl graphics installation
• Reverse channel letter update
• Retail sign maintenance
• Brand refresh