YESCO Sacramento recently completed a billboard reface for Harkey Media along northbound I-680 near Marina Vista in Martinez, California.

The project involved installing customer-supplied vinyl on the south-facing static display of the CA-27 billboard. At 14 feet high by 48 feet wide, the finished advertising face provides more than 670 square feet of display area for a single message.

Billboard creative changes may look straightforward from the highway, but installing a graphic at this scale requires careful positioning, tensioning, and installation to create a smooth, readable display designed to be viewed at roadway speeds.

Project Spotlight

Industry: Outdoor Advertising
Sign Type: Static Billboard
Primary Service: Billboard Vinyl Reface
Display Size: 14′ x 48′
Project Location: Martinez, California

Services Performed

• Static billboard refacing
• Large-format vinyl installation
• Customer-supplied advertising creative installation
• Outdoor advertising display service

Featured Service: Billboard Vinyl Installation

Traditional static billboards remain a powerful form of large-format advertising. Unlike digital displays, changing the message requires physically installing new creative across the display face.

YESCO provides billboard posting and outdoor advertising services that help keep large-format displays properly installed and ready to capture attention from passing traffic.

Have new creative ready to go up? YESCO provides professional billboard and large-format graphic installation throughout Northern California.