The Power of Outdoor: Winning the I-15 Commute
Dominating the Salt Lake and Utah County markets requires bridging the gap between the phone screen and the freeway. SunPower provided the perfect blueprint for doing exactly that. By pairing a viral TikTok parody of Secret Lives of Mormon Wives with high-impact YESCO Outdoor Media billboards, the brand created a masterclass in saturation. In a world of...
