Dominating the Salt Lake and Utah County markets requires bridging the gap between the phone screen and the freeway. SunPower provided the perfect blueprint for doing exactly that.

By pairing a viral TikTok parody of Secret Lives of Mormon Wives with high-impact YESCO Outdoor Media billboards, the brand created a masterclass in saturation.

In a world of “swipe-to-skip,” the freeway billboard is the ultimate anchor. Here’s why this strategy won:

• Real-World Scale: A YESCO billboard on I-15 gives your brand a “larger-than-life” presence that a 6-inch phone screen simply cannot replicate.
• The Frequency Loop: When a commuter sees a massive YESCO display after scrolling past the same content that morning, the brand shifts from a “digital ad” to a local household name.
• Local Context: Placing these ads in the heart of Utah County—the epicenter of the trend they parodied—turned a digital moment into a physical local event.

The best campaigns don’t choose between digital and traditional. YESCO Outdoor Media provides the physical stage for your brand’s story, ensuring that while people might scroll past your content, they can’t drive past your message.

Ready to get noticed on I-15? Let’s get your brand on the map. https://www.yesco.com/billboards/