YESCO Reno recently completed a major pole sign modernization project for Dayton Valley Fuel & Liquor in Dayton, Nevada. Located at the corner of Dayton Valley Road and Lakes Boulevard, the project transformed the property’s roadside signage with a new Electronic Message Center (EMC), updated cabinet faces, and an energy-efficient LED retrofit.

Our team began by performing a detailed site survey to prepare for the removal of the existing sign cabinets and ensure the new components would integrate seamlessly with the existing structure. The completed project included installing a new Cirrus Electronic Message Center, fabricating and installing new sign faces, replacing the upper cabinet, and upgrading the sign’s illumination to LED technology.

Electronic Message Centers provide businesses with the flexibility to update pricing, promotions, and announcements in real time while maintaining exceptional visibility for passing motorists.

Project Spotlight

Industry: Convenience Store & Fuel Retail

Sign Type: Double-Faced Pole Sign with Electronic Message Center

Primary Service: EMC Installation, Pole Sign Reface & LED Retrofit

Project Location

Dayton, Nevada

Services Performed

• Electronic Message Center (EMC) installation
• Pole sign reface
• LED retrofit
• Pole sign survey
• Cabinet replacement
• Commercial sign installation

Featured Service: Electronic Message Centers

Digital message centers allow businesses to instantly update fuel prices, promotions, and important customer information. Combined with LED illumination, they create one of the most effective roadside advertising solutions available.

Related Services

• EMC Programming
• Pole Sign Fabrication
• LED Retrofits
• Commercial Sign Maintenance
• Digital Displays

Why YESCO?

From convenience stores and fuel stations to retail centers and hospitality properties, YESCO designs, manufactures, installs, and maintains commercial signage that helps businesses stay visible and competitive.

Looking to modernize your roadside signage? Whether you’re considering an EMC upgrade, LED retrofit, or complete pole sign replacement, YESCO provides turnkey commercial sign solutions throughout Nevada.