What is digital signage?

Digital signage is making huge inroads into advertising, communications, and education. These signs are so integrated into the digital landscape of everyday life that consumers might not even think twice about digital signage, but exactly what is digital signage? 

Sometimes called electronic signage, digital signage refers to display technologies, such as LED walls, or video walls, projection, and LCD monitors that are used to display:

  • Web pages
  • Videos
  • Products
  • Wayfinding information
  • Restaurant menus
  • Advertisements
  • Digital images
  • Streaming content

Digital signage might feature:

  • Product information that flashes
  • Sales messages that scroll
  • Videos
  • Brightly moving images
  • Interactive screens for a more immersive experience

The whole idea behind your signage is to attract attention to your business, and the human eye is attracted to motion and bright objects. The benefits of digital signage are many:

  • Research has shown that 47% of consumers remember seeing a specific ad or message of a digital sign. That number jumps to 55% if the ad was presented on an outdoor digital billboard, according to a RiseVision blog.
  • The numbers show that 4 out of 5 brands who adopt digital signage experience a 33% increase in sales.
  • 90% of the information the human brain receives is visual, according to research. Human brains are able to process visual information 60,000 times faster than text.
  • Digital display messaging can be updated from a software program, remotely and changed whenever necessary to reflect current promotions, emergency information, or to alert people to hazards and road conditions
  • Digital signage is faster to implement than traditional signage with no printing process delays to contend with
  • Digital signage metrics can be tracked for better management and increased ROI

While the initial setup for digital signage can be pricey, the increased engagement metrics and the flexibility of changing digital signage messages can add up to more ROI with your digital signage versus your traditional signage.