YESCO Installs New Billboard at Laws Railroad Museum
New Billboard

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BISHOP, CALIFORNIA (February 2021) - YESCO, the 100-year-old company known for creating, repairing, and maintaining internationally recognizable signs, announces the installation of the historic Laws Railroad Museum and Historical Site billboard on Highway 395 in Bishop, California.

Donations of $13,000 to install a new billboard were made by the community, with matching donations provided by the Death Valley Conservancy.

Founded in 1964, Bishop Museum and Historical Society, known as Laws Railroad Museum and Historical Site, is proud of its partnership with the County of Inyo. As one of the oldest non-profit foundations in the Eastern Sierra, the Laws Railroad Museum and Historical Site is honored to preserve the history of the Owens Valley for generations to come.

“The old sign was about 20 years out of date,” said museum volunteer Jay Smart, referring to the fading and dilapidated old sign. Smart was the organizer of the new sign program. With the help of fellow board member and exhibits manager Katie Olson, they secured Maria Bucaro of Bucaro Design, Inc. in Pasadena, California, and Ray Spencer, a former Walt Disney Imagineer, to create the design.

Additionally, the Laws Railroad Museum and Historic Site billboard include historic design features. The steam engine with Mount Tom in the background is almost an exact perspective of what waiting passengers at the station would have seen as the train pulled in. Also, the 20-Mule Borax team is an homage to the Death Valley group that helped fund the project.

“What an amazing opportunity to be part of the refurbishment of this historic sign,” said Jeff Young, senior vice president and chief marketing officer, YESCO. “It’s gratifying to be part of a project that will be seen and appreciated by visitors for years to come.”