Holly (Battle Born Pins) Visits the Welcome to Las Vegas Sign with YESCO’s Kenny and Jeff!
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YESCO Completes Marquee Retrofit for Roxy Stadium 14 in Santa Rosa, CA
Click Here for Downloadable, High-Res Photos For 106 years, we've been the team behind some of the nation's most recognizable signs. Today, we’re proud to share one of our latest completed projects: a full marquee reface and LED retrofit for the historic Roxy Stadium 14 in Santa Rosa, California. The theater’s existing four-sided marquee needed an...
Joel Warden Appointed Vice President and Northwest Regional Manager
YESCO is pleased to announce the appointment of Joel Warden as Vice President and Northwest Regional Manager. Joel is a 15-year veteran of YESCO with over 30 years of industry experience in sign production, sales, and project management. He succeeds Robert L. Short, who is retiring from the role after a distinguished tenure. We extend our...
106 Years of Light: The YESCO Legacy of Appreciation
We’ve spent over a century helping iconic brands shine. Across 106 years, we’ve learned that true power doesn’t come from electricity. It comes from the people who design, build, and maintain this legacy. Our service award program reflects a belief that a career here should be a lifetime journey, not a temporary stop. Just as...
More Than Just a Sign: We Built a 27,000-Pound Coffee Pot in Toquerville
Click Here For Downloadable, High-Res Photos If you’ve driven past Exit 27 on I-15 lately, you’ve likely noticed a new landmark. We recently completed a full-scale signage package for the new Sapp Bros. Travel Center in Toquerville, Utah, headlined by a massive, custom-built "Coffee Pot" tower. This project was a unique engineering challenge. Unlike...
Art Meets Industry: Bringing David Ryan’s Vision to Life in Downtown Las Vegas
Creating the signs that define a city’s skyline is a daily task at YESCO, but a recent project allowed us to apply our industrial expertise to the world of fine art. We are proud to have fabricated and installed “Waiting On A Light On The Corner By Sound Exchange,” a new public sculpture by Las...
Beyond the Billboard: How SunPower Nailed the Mixed Media Game
We’ve always known that billboards are a powerhouse for getting noticed. But every so often, a campaign comes along that reminds us exactly what happens when you pair a "larger-than-life" roadside presence with some digital savvy. Take SunPower’s recent hiring push in Utah County. This wasn't just another recruitment ad; it was a masterclass in being...
Blending History With Innovation: New Digital Water Tower in Peoria
At first glance, it looks like a vintage piece of Arizona’s railroad history. Look closer, and you’ll see this 35-foot digital water tower in Peoria is anything but old school. We recently completed the design, fabrication, and installation of this custom replica, which mimics the historic infrastructure once common across the American West. While it stays...
YESCO Restores, Modernizes Iconic Gateway Sign in Encinitas
Click Here For Downloadable, High-Res Photos YESCO announces the restoration and modernization of the iconic Encinitas Gateway Sign spanning Coast Highway 101 in Encinitas, California. The project revitalized one of the city's most recognizable landmarks, preserving its historic character while introducing energy-efficient LED technology designed to ensure the sign's longevity for...
YESCO Complete Landmark Pylon Sign for Horseshoe & Equestrian Centre in Queen Creek
Click Here For Downloadable, High-Res Photos YESCO announces the fabrication and installation of brand-new pylon sign welcoming visitors to Horseshoe Park & Equestrian Centre in Queen Creek, Ariz. The 38-acre facility serving the Phoenix metropolitan area houses multiple arenas for equestrian competitions and demonstrations and hosts a variety of community fairs and events. The...
YESCO Elevates Fan Experience at Reno Aces Ballpark With New Signage and Experiential Graphics
Click Here For Downloadable, High-Res Photos YESCO has completed a comprehensive signage and experiential graphics enhancement project at Greater Nevada Field, home of the Pacific Coast League’s Reno Aces. The upgrades debut ahead of the Reno Aces’ 2026 home opener on Friday, March 27, when the team faces the Tacoma Rainiers, the Triple-A affiliate of the...
106 Years of Lighting the Way: A Legacy In Motion
On March 20, we celebrate 106 years of excellence. Since 1920, YESCO has grown from a humble $300 loan into an international leader in the sign industry. While our capabilities have transitioned from traditional gold leaf to the forefront of digital and lighting technology, our core values remain the same. Quality, Service, and Integrity are...
Innovation and Connection: YESCO Gathers in Las Vegas for the 2026 Sign and Lighting Service Convention
The 2026 YESCO Sign and Lighting Service Convention brought our entire network to the bright lights of Las Vegas. From February 18–20, more than 200 of our franchisees and corporate sign and lighting service professionals gathered at The Westin Las Vegas Resort & Spa. The event kicked off with an exclusive tour of our Las Vegas...
How to Design an Effective Billboard Advertisement
At YESCO, we don't just provide space; we provide the platform for brands to dominate the visual landscape. When a client brings a bold vision to us, our role is to ensure that their creativity translates into a high-impact reality. In a recent campaign located just off I-15 in Utah County, Sunshine Buns launched a...
We Love Our Customers
At YESCO, seeing your brand glowing bright reminds us just how much we value our clients. We are grateful to be a part of your story. It’s a genuine pleasure to help your signs shine, your business stand out, and your message reach the world. Thank you for choosing us to keep your location looking its...
In Memoriam: Benjamin F Jones Jr.
1931 – 2026 It is with great respect that we share the passing of our former colleague and friend, Benjamin F Jones Jr. Ben passed away on January 30, 2026, at the age of 94. For those of us at YESCO who had the privilege of working with Ben, he was more than just an employee; he...
YESCO and Orange Barrel Media Complete Major Signage Projects for Roxy Theatre and Rainbow Bar and Grill in West Hollywood
YESCO and Orange Barrel Media (OBM) announce the completion of two large-scale signage projects for legendary Sunset Strip venues, The Roxy Theatre and The Rainbow Bar & Grill, located in West Hollywood, California. The new signage installations were designed and executed to enhance the visibility and presence of both venues along the world’s most recognizable entertainment...
YESCO Fabricates, Installs New Gateway Arch in Yuba City, California
YESCO is proud to announce the completion of the massive, illuminated gateway arch that spans the entrance to the city's historic heart. The project was completed alongside North Star Construction & Engineering, Inc. in cooperation with the City of Yuba City Public Works Department. The striking new sign was designed to celebrate the community’s identity...
Preserving Vintage Vegas: YESCO Helps Relight El Cortez’s Iconic “Prime Rib $19.95 Sign
When a piece of Las Vegas signage history comes back to life, it’s not only a restoration but also the continuation of a story. That spirit is at the heart of YESCO’s latest collaboration with The Neon Museum and El Cortez Hotel & Casino, bringing the vintage “Prime Rib $19.95” sign back to brilliant illumination....
Is That Billboard Falling in Lander, WY? Nope, It’s On Purpose!
If you're driving along Highway 789 just east of Lander, Wyoming, you might spot a billboard that looks a little… off-kilter. Don’t worry, it’s not a construction mistake; it’s a purposefully tilted board designed to catch your attention! This unique display was built to tilt in either direction, and our advertising partner, ARS, took full...
Lights, Crane, Action! Young Students Tour a Sign-Making Marvel
Every fall on Manufacturing Day, the National Association of Manufacturers celebrates the incredible world of factory production. This year, YESCO threw open its doors to give some lucky local Salt Lake City students an unforgettable behind-the-scenes look at how we light up the world. YESCO, a company whose legacy is embraced by the International...
Billboard Advertising Costs Explained
If you’ve ever wondered how much billboard advertising costs, the answer is: it depends! Billboard pricing it's not one-size-fits-all; it’s influenced by things like visibility, location, demand, and format. In other words, what you pay comes down to how many people see your message and how valuable that exposure is for your brand. Factors Influencing Cost: Number...
Connecting Brands and Audiences in Real Time
Audiences today expect messages that are relevant, timely, and engaging. That’s exactly why digital outdoor advertising has become one of the most potent tools in marketing. It combines the massive reach of traditional billboards with the flexibility and responsiveness of digital technology. Once limited to static vinyl boards, outdoor media has evolved into one of the...
YESCO Fabricates, Installs Signage for University of Nevada, Reno’s John Tulloch Business Building
YESCO announces the fabrication and installation of signage for the University of Nevada, Reno’s new John Tulloch Business Building. The project was completed in partnership with Clark Construction, serving as the general contractor. The signage scope included the fabrication and installation of a dual-illuminated wolf head cabinet with a Panaflex face measuring 10 feet by 20...
YESCO Completes New Signage for University of Arizona’s Football Stadium in Tucson, Arizona
YESCO announces the completion of new signage for the University of Arizona’s football stadium in Tucson, Arizona. The project includes a fully refurbished and re-illuminated version of the university’s iconic “A,” which is prominently visible for fans attending football games. Arizona Stadium, home to Arizona Football since 1928, is a 50,782-seat facility that blends historic character...
YESCO Completes Exterior Signage for Showcase Mall on Las Vegas Strip
YESCO announces it has completed a series of exterior signs for the Showcase Mall on the Las Vegas Strip. The project features state-of-the-art LED displays, towering signs and custom blade signage designed to captivate millions of passersby in one of the world's most iconic tourism corridors. The primary highlight of the installation is a 171-foot-10-inch-tall...
YESCO Completes New Signage for Talking Stick Resort in Scottsdale, Arizona
YESCO announces it has completed new interior fine pixel pitch displays for Talking Stick Resort in Scottsdale, Arizona. The project included installing 54 brilliant individual displays across the property, totaling 335 million pixels. A centerpiece of the installation is the showroom’s 15-by-32-foot 1.5mm display, engineered to be lowered and raised with a hoist system to accommodate...
Preserving the Past: YESCO’s Expertise in Retrofitting Historic Theatre Signs
Across the country, YESCO has become a trusted leader in revitalizing marquees and signage that only defines a theatre's architecture, but also serves as cherished community landmarks. By blending preservation principles with modern technology, YESCO ensures these character-defining features continue to shine for generations to come. Preservation Meets Modernization The guiding principle of any historic theatre...
Better Lighting, Better Security!
Don’t let poor lighting put your business at risk. Well-maintained lighting is more than just a visual upgrade—it’s a vital part of building security. Bright, reliable lighting helps deter trespassers, improve visibility for security cameras, and create a safer environment for employees and customers. At YESCO, we offer comprehensive lighting maintenance services to ensure your...
YESCO Completes Refurbishment of Iconic Rose Bowl Stadium Signage in Pasadena, California
YESCO announces it successfully completed the refurbishment of the iconic signage at the historic Rose Bowl Stadium in Pasadena, California. The project, part of the stadium’s Lasting Legacy Campaign, included restoring the signature building signage to its original brilliance while integrating modern programmable LED technology to ensure its legacy endures for future generations. As part of...
YESCO Support Artist Adolfo R. Gonzalez in Fabricating, Installing “Striving Populace” Sculpture at College of Southern Nevada and City of Las Vegas Westside Education and Training Center
YESCO announces its role in supporting artist Adolfo R. Gonzalez with the fabrication and installation of “Striving Populace,” a striking new sculpture now standing at the College of Southern Nevada and City of Las Vegas Westside Education and Training Center. The center provides credentialed job training programs in advanced manufacturing, healthcare, technology and construction trades. Commissioned...
Guiding the Way: YESCO’s Role in Salt Lake City International Airport’s Award-Winning Traveler Experience
When travelers arrive at Salt Lake City International Airport (SLC), they are welcomed into an environment designed with efficiency, accessibility, and comfort in mind. Recently named the No. 1 airport in the United States by Travel + Leisure for its punctual flights, traveler experience, and design, SLC’s success is due in part...
YESCO and The Neon Museum Las Vegas
Meet YESCO, the Company Behind Much of Vegas' Glow Read Full Article at neonmuseum.org When you think of Las Vegas, you think of light. Towering signs. Dazzling marquees. Neon bending around every corner like liquid fire. That glow? A lot of it can be credited to YESCO. WHO IS YESCO? YESCO, short for Young...
YESCO Completes Marquee Retrofit at Historic Granada Theatre In The Dalles, Oregon
YESCO announces the completion of a major retrofit to the historic marquee at the Granada Theatre in The Dalles, Oregon. Originally built in 1929 as part of a national initiative by Universal Film Corporation to showcase “talkies,” early films offering synchronized sound, the Moorish revival theatre’s marquee now features cutting-edge technology while preserving its historic...
A Sweet Flashback: How Salt Lake City’s Historic Candy Company and YESCO Made History
One of America's oldest family-owned companies has deep roots in Salt Lake City. Since moving to Utah in 1900, the Sweet Candy Company has been making iconic treats like saltwater taffy and Chocolate Orange Sticks, shipping them to from "Alaska to Australia" and to customers across the globe. Sweet's legacy was lit up by a massive...
Maintaining Your Business Image: The Value of Regular Sign Maintenance
A well-lit sign is a well-kept reputation. Your sign is more than a marker—it's a silent ambassador of your business. Whether you manage a retail storefront, franchise location, or multi-tenant property, the condition of your signage speaks volumes. Faded lighting, dirty surfaces, or broken components don’t just look bad—they send a message. And not the kind...
Custom Signage Solutions for Every Industry: YESCO’s Approach
No two businesses are alike—neither are their signs.From guiding customers through a retail store to reinforcing a healthcare facility’s commitment to compliance and care, signs play a vital role in how industries communicate and operate. At YESCO, we understand that every sector has distinct signage requirements, regulations, and branding goals. That’s why our custom signage...
YESCO Announces Retirement of Steve Jones Following Three Decades of Service
YESCO announced the retirement of Steve Jones who officially concludes his distinguished career of more than 32 years of service on July 31, 2025. Throughout his esteemed career, Steve held numerous leadership roles and left a lasting impact on YESCO’s legacy. From his early days in Ogden, Utah, as assistant manager and outdoor manager to his...
The Neon Comeback: Local Artists Transform Salt Lake’s State Street
Celebrate the legacy of State Street through a public art project lighting the street with neon. State Street is undergoing a revitalization project, by transforming eight designs made by local artists into neon signs that will line Salt Lake City’s main corridor. Meet the artists who have a special connection to each piece and the...
The Importance of Energy-Efficient Lighting Retrofits for Modern Businesses
Brighten your business—save money and the planet. In today’s energy-conscious economy, outdated lighting systems don’t just impact your bottom line—they affect your sustainability goals, your brand image, and even the safety of your facilities. Whether you're managing a portfolio of retail spaces, overseeing a commercial property, or responsible for operational efficiency, switching to energy-efficient lighting...
The Benefits of YESCO’s Sign & Lighting Patrol Program
Your sign is your handshake—don’t let a dark letter go unnoticed. For businesses with multiple locations or high-visibility storefronts, a single burned-out light or flickering sign isn’t just a minor issue—it’s a missed opportunity to connect with customers and uphold your brand. That’s where YESCO’s Sign & Lighting Patrol Program steps in. Designed for busy...
YESCO Fabricates, Installs New Signage for Historic El Cortez Hotel & Casino In Las Vegas
Click Here for Downloadable, High-Res Photos YESCO announces it has fabricated and installed new signage for the iconic El Cortez Hotel & Casino in Downtown Las Vegas. The historic property, which first opened its doors in 1941, was purchased in 2008 by Kenny Epstein and underwent significant enhancements with new signage and...
Seasonal Billboard Strategy: How to Plan Campaigns to Capitalize on Seasonal Trends
For advertisers and marketing teams, few things are as critical to campaign success as timing. Consumers live their lives in seasons—planning trips, making purchases, and forming habits based on the time of year. When your message reflects what they’re already thinking about, your billboard becomes more relevant, more impactful, and ultimately, more effective. At YESCO, we...
Signage Innovations from Sustainable Materials and Eco-Friendly Designs
When most organizations think about sustainability, signage rarely tops the list. It’s easy to focus on energy systems, packaging, or transportation—after all, those seem like the heavy hitters. But the truth is, your signage can play a surprisingly important role in helping your business meet its environmental goals. Whether it’s illuminating your brand, guiding visitors, or...
Multilingual & Inclusive Signage for International Guests: Ensuring Accessibility for a Diverse Audience
With travelers coming from every corner of the world, resorts are more than just vacation destinations, they are melting pots of cultures, languages, and experiences. For properties that attract international travelers, the guest experience begins not at check-in, but the moment they set foot on the property. One often overlooked yet crucial aspect of shaping...
Celebrate Earth Day with Energy-Efficient Signage!
This Earth Day, shine a little brighter and a little greener with YESCO! We help businesses reduce their energy usage and environmental impact through LED retrofits that cut power consumption and last longer and scheduled maintenance that keeps signs efficient and waste-free. Whether you're retrofitting your existing signs or installing something new, YESCO can help you light...
Did you know neon signs once stopped traffic?
Pictured here is Georges Claude, the “Father of Neon.” in the early 1900s with one of his neon experiments—technology that would light up cities worldwide. The first neon sign in the U.S. was installed in 1923 for a Packard car dealership in LA, and people literally stopped traffic just to stare at it. That glowing red...
Why LED Walls Are Revolutionizing Digital Signage
LED walls have become a game-changer for digital signage. Their ability to deliver dynamic, high-impact visuals is reshaping how businesses, venues, and advertisers connect with people to deliver messaging in real-time. Whether you’re walking through a mall, watching a live event, or driving past a billboard, chances are you’ve already been wowed by one. In a...
Celebrate the arrival of spring with updated lighting solutions.
As the days grow longer, now is the perfect time to refresh your business with energy-efficient lighting and vibrant outdoor sign upgrades. Brighter, more efficient lighting not only enhances visibility but also reduces energy costs, helping you shine day and night. Whether it’s upgrading to LED lighting, repairing worn-out signs, or giving your storefront a...
How to Make Your Digital Sign Stand Out in a Crowded Cityscape
Amid the hustle and bustle of city life, digital signage competes with other screens and a sea of lights, towering billboards, and countless urban distractions. To grab the attention of busy passersby, your digital sign must do more than just glow—it needs to captivate and connect using a clever design. Key strategies include using contrast...