A car drives past a billboard packed with three full sentences, a fancy script font, two website links, and a tiny logo hidden in the corner. How much of that message actually gets read? Almost none of it. Whether traffic is stopped at a red light or moving down the highway, outdoor ads operate on borrowed time....
Click Here For Downloadable, High-Res Photos At YESCO, every project is an opportunity to turn a client's vision into a high-visibility landmark. We recently wrapped up an exciting project in Commerce City, Colorado, working alongside local commercial real estate firm RE1313 to design, build, and install a custom exterior branding and lighting package...
Downloadable, High-Res Photos (Photos courtesy of Orange Barrel Media) Orange Barrel Media (OBM) and YESCO announce the completion of a new large-scale signage installation for The Comedy Store, located along the iconic Sunset Strip in West Hollywood, California. The project introduces a bold new visual landmark designed to enhance the venue’s visibility while...
You see them every day. Bold, eye-catching billboards that command attention. But have you ever wondered what it takes to take an idea from initial concept to a high-impact outdoor display? At YESCO, a successful campaign is much more than a printed sheet of vinyl. It's a carefully orchestrated blend of strategic...
For more than a century, the Fairfield Welcome Arch has greeted drivers entering downtown Fairfield, California. It is a massive point of civic pride and easily one of the city's most recognizable landmarks. When Fairfield looked to prepare the arch for its next hundred years, they reached out to YESCO. Because our own company history...
The HAPO "Flash Cube" at Clearwater Avenue and Columbia Center Boulevard is one of Kennewick's most recognizable sights. With its distinctive mirrored glass, it has served as a visual focal point in the Tri-Cities for years. We have completed an LED display retrofit on the building, upgrading its exterior display technology while preserving the signature...
Our team recently finished a signage transformation for The Vanderpump Hotel, Lisa Vanderpump and Caesars Entertainment's new boutique property at the corner of Las Vegas Boulevard and Flamingo Road. We collaborated with Caesars Entertainment to handle the fabrication and installation. The project replaced the legacy components across the entire property with a highly integrated, modern...
Click Here for Downloadable, High-Res Photos Click Here for Video Las Vegas (July 1, 2026) - Building on a 106-year legacy of creating, repairing and maintaining internationally recognized signs, we have unveiled a colossal new marquee for Caesars Palace at the iconic intersection of Flamingo Road and Las Vegas Boulevard. Designed, engineered, fabricated, and installed...
When Pro Lash approached us about their latest billboard campaign along I-15 near Lindon, Utah, we knew it wouldn't be your average installation. We just didn't expect them to have influencer Serena Neel pull up and immediately graffiti the fresh vinyl. Handing over a brand-new display to be spray-painted might sound a little crazy to some....
Click Here for Downloadable, High-Res Photos For 106 years, we've been the team behind some of the nation's most recognizable signs. Today, we’re proud to share one of our latest completed projects: a full marquee reface and LED retrofit for the historic Roxy Stadium 14 in Santa Rosa, California. The theater’s existing four-sided marquee needed an...
YESCO is pleased to announce the appointment of Joel Warden as Vice President and Northwest Regional Manager. Joel is a 15-year veteran of YESCO with over 30 years of industry experience in sign production, sales, and project management. He succeeds Robert L. Short, who is retiring from the role after a distinguished tenure. We extend our...
We’ve spent over a century helping iconic brands shine. Across 106 years, we’ve learned that true power doesn’t come from electricity. It comes from the people who design, build, and maintain this legacy. Our service award program reflects a belief that a career here should be a lifetime journey, not a temporary stop. Just as...
Click Here For Downloadable, High-Res Photos If you’ve driven past Exit 27 on I-15 lately, you’ve likely noticed a new landmark. We recently completed a full-scale signage package for the new Sapp Bros. Travel Center in Toquerville, Utah, headlined by a massive, custom-built "Coffee Pot" tower. This project was a unique engineering challenge. Unlike...
Creating the signs that define a city’s skyline is a daily task at YESCO, but a recent project allowed us to apply our industrial expertise to the world of fine art. We are proud to have fabricated and installed “Waiting On A Light On The Corner By Sound Exchange,” a new public sculpture by Las...
We’ve always known that billboards are a powerhouse for getting noticed. But every so often, a campaign comes along that reminds us exactly what happens when you pair a "larger-than-life" roadside presence with some digital savvy. Take SunPower’s recent hiring push in Utah County. This wasn't just another recruitment ad; it was a masterclass in being...
At first glance, it looks like a vintage piece of Arizona’s railroad history. Look closer, and you’ll see this 35-foot digital water tower in Peoria is anything but old school. We recently completed the design, fabrication, and installation of this custom replica, which mimics the historic infrastructure once common across the American West. While it stays...
Click Here For Downloadable, High-Res Photos YESCO announces the restoration and modernization of the iconic Encinitas Gateway Sign spanning Coast Highway 101 in Encinitas, California. The project revitalized one of the city's most recognizable landmarks, preserving its historic character while introducing energy-efficient LED technology designed to ensure the sign's longevity for...
Click Here For Downloadable, High-Res Photos YESCO announces the fabrication and installation of brand-new pylon sign welcoming visitors to Horseshoe Park & Equestrian Centre in Queen Creek, Ariz. The 38-acre facility serving the Phoenix metropolitan area houses multiple arenas for equestrian competitions and demonstrations and hosts a variety of community fairs and events. The...
Click Here For Downloadable, High-Res Photos YESCO has completed a comprehensive signage and experiential graphics enhancement project at Greater Nevada Field, home of the Pacific Coast League’s Reno Aces. The upgrades debut ahead of the Reno Aces’ 2026 home opener on Friday, March 27, when the team faces the Tacoma Rainiers, the Triple-A affiliate of the...
On March 20, we celebrate 106 years of excellence. Since 1920, YESCO has grown from a humble $300 loan into an international leader in the sign industry. While our capabilities have transitioned from traditional gold leaf to the forefront of digital and lighting technology, our core values remain the same. Quality, Service, and Integrity are...
The 2026 YESCO Sign and Lighting Service Convention brought our entire network to the bright lights of Las Vegas. From February 18–20, more than 200 of our franchisees and corporate sign and lighting service professionals gathered at The Westin Las Vegas Resort & Spa. The event kicked off with an exclusive tour of our Las Vegas...
At YESCO, we don't just provide space; we provide the platform for brands to dominate the visual landscape. When a client brings a bold vision to us, our role is to ensure that their creativity translates into a high-impact reality. In a recent campaign located just off I-15 in Utah County, Sunshine Buns launched a...
At YESCO, seeing your brand glowing bright reminds us just how much we value our clients. We are grateful to be a part of your story. It’s a genuine pleasure to help your signs shine, your business stand out, and your message reach the world. Thank you for choosing us to keep your location looking its...
1931 – 2026 It is with great respect that we share the passing of our former colleague and friend, Benjamin F Jones Jr. Ben passed away on January 30, 2026, at the age of 94. For those of us at YESCO who had the privilege of working with Ben, he was more than just an employee; he...
YESCO and Orange Barrel Media (OBM) announce the completion of two large-scale signage projects for legendary Sunset Strip venues, The Roxy Theatre and The Rainbow Bar & Grill, located in West Hollywood, California. The new signage installations were designed and executed to enhance the visibility and presence of both venues along the world’s most recognizable entertainment...
YESCO is proud to announce the completion of the massive, illuminated gateway arch that spans the entrance to the city's historic heart. The project was completed alongside North Star Construction & Engineering, Inc. in cooperation with the City of Yuba City Public Works Department. The striking new sign was designed to celebrate the community’s identity...
When a piece of Las Vegas signage history comes back to life, it’s not only a restoration but also the continuation of a story. That spirit is at the heart of YESCO’s latest collaboration with The Neon Museum and El Cortez Hotel & Casino, bringing the vintage “Prime Rib $19.95” sign back to brilliant illumination....
If you're driving along Highway 789 just east of Lander, Wyoming, you might spot a billboard that looks a little… off-kilter. Don’t worry, it’s not a construction mistake; it’s a purposefully tilted board designed to catch your attention! This unique display was built to tilt in either direction, and our advertising partner, ARS, took full...
Every fall on Manufacturing Day, the National Association of Manufacturers celebrates the incredible world of factory production. This year, YESCO threw open its doors to give some lucky local Salt Lake City students an unforgettable behind-the-scenes look at how we light up the world. YESCO, a company whose legacy is embraced by the International...
If you’ve ever wondered how much billboard advertising costs, the answer is: it depends! Billboard pricing it's not one-size-fits-all; it’s influenced by things like visibility, location, demand, and format. In other words, what you pay comes down to how many people see your message and how valuable that exposure is for your brand. Factors Influencing Cost: Number...
Audiences today expect messages that are relevant, timely, and engaging. That’s exactly why digital outdoor advertising has become one of the most potent tools in marketing. It combines the massive reach of traditional billboards with the flexibility and responsiveness of digital technology. Once limited to static vinyl boards, outdoor media has evolved into one of the...
YESCO announces the fabrication and installation of signage for the University of Nevada, Reno’s new John Tulloch Business Building. The project was completed in partnership with Clark Construction, serving as the general contractor. The signage scope included the fabrication and installation of a dual-illuminated wolf head cabinet with a Panaflex face measuring 10 feet by 20...
YESCO announces the completion of new signage for the University of Arizona’s football stadium in Tucson, Arizona. The project includes a fully refurbished and re-illuminated version of the university’s iconic “A,” which is prominently visible for fans attending football games. Arizona Stadium, home to Arizona Football since 1928, is a 50,782-seat facility that blends historic character...
YESCO announces it has completed a series of exterior signs for the Showcase Mall on the Las Vegas Strip. The project features state-of-the-art LED displays, towering signs and custom blade signage designed to captivate millions of passersby in one of the world's most iconic tourism corridors. The primary highlight of the installation is a 171-foot-10-inch-tall...
YESCO announces it has completed new interior fine pixel pitch displays for Talking Stick Resort in Scottsdale, Arizona. The project included installing 54 brilliant individual displays across the property, totaling 335 million pixels. A centerpiece of the installation is the showroom’s 15-by-32-foot 1.5mm display, engineered to be lowered and raised with a hoist system to accommodate...
Across the country, YESCO has become a trusted leader in revitalizing marquees and signage that only defines a theatre's architecture, but also serves as cherished community landmarks. By blending preservation principles with modern technology, YESCO ensures these character-defining features continue to shine for generations to come. Preservation Meets Modernization The guiding principle of any historic theatre...
Don’t let poor lighting put your business at risk. Well-maintained lighting is more than just a visual upgrade—it’s a vital part of building security. Bright, reliable lighting helps deter trespassers, improve visibility for security cameras, and create a safer environment for employees and customers. At YESCO, we offer comprehensive lighting maintenance services to ensure your...
YESCO announces it successfully completed the refurbishment of the iconic signage at the historic Rose Bowl Stadium in Pasadena, California. The project, part of the stadium’s Lasting Legacy Campaign, included restoring the signature building signage to its original brilliance while integrating modern programmable LED technology to ensure its legacy endures for future generations. As part of...
YESCO announces its role in supporting artist Adolfo R. Gonzalez with the fabrication and installation of “Striving Populace,” a striking new sculpture now standing at the College of Southern Nevada and City of Las Vegas Westside Education and Training Center. The center provides credentialed job training programs in advanced manufacturing, healthcare, technology and construction trades. Commissioned...
When travelers arrive at Salt Lake City International Airport (SLC), they are welcomed into an environment designed with efficiency, accessibility, and comfort in mind. Recently named the No. 1 airport in the United States by Travel + Leisure for its punctual flights, traveler experience, and design, SLC’s success is due in part...
Meet YESCO, the Company Behind Much of Vegas' Glow Read Full Article at neonmuseum.org When you think of Las Vegas, you think of light. Towering signs. Dazzling marquees. Neon bending around every corner like liquid fire. That glow? A lot of it can be credited to YESCO. WHO IS YESCO? YESCO, short for Young...
YESCO announces the completion of a major retrofit to the historic marquee at the Granada Theatre in The Dalles, Oregon. Originally built in 1929 as part of a national initiative by Universal Film Corporation to showcase “talkies,” early films offering synchronized sound, the Moorish revival theatre’s marquee now features cutting-edge technology while preserving its historic...
One of America's oldest family-owned companies has deep roots in Salt Lake City. Since moving to Utah in 1900, the Sweet Candy Company has been making iconic treats like saltwater taffy and Chocolate Orange Sticks, shipping them to from "Alaska to Australia" and to customers across the globe. Sweet's legacy was lit up by a massive...
A well-lit sign is a well-kept reputation. Your sign is more than a marker—it's a silent ambassador of your business. Whether you manage a retail storefront, franchise location, or multi-tenant property, the condition of your signage speaks volumes. Faded lighting, dirty surfaces, or broken components don’t just look bad—they send a message. And not the kind...
No two businesses are alike—neither are their signs.From guiding customers through a retail store to reinforcing a healthcare facility’s commitment to compliance and care, signs play a vital role in how industries communicate and operate. At YESCO, we understand that every sector has distinct signage requirements, regulations, and branding goals. That’s why our custom signage...
YESCO announced the retirement of Steve Jones who officially concludes his distinguished career of more than 32 years of service on July 31, 2025. Throughout his esteemed career, Steve held numerous leadership roles and left a lasting impact on YESCO’s legacy. From his early days in Ogden, Utah, as assistant manager and outdoor manager to his...
Celebrate the legacy of State Street through a public art project lighting the street with neon. State Street is undergoing a revitalization project, by transforming eight designs made by local artists into neon signs that will line Salt Lake City’s main corridor. Meet the artists who have a special connection to each piece and the...
Brighten your business—save money and the planet. In today’s energy-conscious economy, outdated lighting systems don’t just impact your bottom line—they affect your sustainability goals, your brand image, and even the safety of your facilities. Whether you're managing a portfolio of retail spaces, overseeing a commercial property, or responsible for operational efficiency, switching to energy-efficient lighting...
Your sign is your handshake—don’t let a dark letter go unnoticed. For businesses with multiple locations or high-visibility storefronts, a single burned-out light or flickering sign isn’t just a minor issue—it’s a missed opportunity to connect with customers and uphold your brand. That’s where YESCO’s Sign & Lighting Patrol Program steps in. Designed for busy...
