YESCO Lights up Las Vegas at the Swarovski Las Vegas Grand Bazaar Shops
Swarovski is the centerpiece for the brand new Grand Bazaar Shops with its striking faceted exterior design and stunning crystal starburst. Las Vegas may be known for some of the world’s most dynamic venues; however, Swarovski’s newest boutique at the Grand Bazaar Shops is making quite an impact on the famous Strip. The Swarovski Midnight Celebration is a three-minute, fully immersive program designed to entertain shoppers and passers-by. The centerpiece of the production is the YESCO-designed crystal and LED starburst light fixture. With over 1,800 individually programmable points of lights, the starburst is perched 14-feet above the store. Hundreds of individually illuminated Swarovski crystal spheres; each positioned at the end of custom fabricated and highly-finished metal rods appear to burst from the center of the star during the nightly shows. Swarovski’s Head of Retail Architecture for North America, Morgan McSweeney, said, “Our new Las Vegas store is the first of many new flagship concepts that will synergize the Swarovski brand with dramatic architecture and experiential design features. We could not have found a more comprehensively capable partner than YESCO to help us realize such a complex exterior design and integrate the various programmable components to the level of fit and finish we demand. The crystal starburst represents the very highest level of craftsmanship and technical proficiency and delivers the ‘WOW’ we were seeking.” The store’s angular and perforated skin was fully fabricated in YESCO’s Las Vegas facility, utilizing a complex square tube metal structure that was designed and engineered in-house with precise attachment points to secure the skin to the base building. Seamlessly integrated into the store façade is a 6mm high-resolution LED display with an angular and faceted design. Hidden beneath the skin is a fully programmable LED lighting system that projects color coordinated and synchronized lighting sequences through the perforations during evening hours to further enhance the experience. YESCO also fabricated and integrated canopies, lighting, and storefronts for other tenants at the Grand Bazaar Shops. YESCO’s Director of Special Projects, Nick Priest said, “YESCO is known for designing and building Las Vegas’ most iconic signage features and LED displays. Our diverse range of capabilities enables us to take on complex and highly detailed projects. By engaging YESCO to build the entire exterior skin and starburst, Swarovski was able to eliminate much of the coordination difficulty they would have experienced by hiring multiple vendors for each specialized element.”
YESCO Helps Savi Ranch to Get Noticed With New Signs
New Sign Savi Ranch, a retail shopping center in Yorba Linda, California, has several new signs crafted and installed by YESCO. The signs are located along the 91 freeway at the Weir Canyon Road interchange. The center, which features more than a dozen nationally-known retail stores, asked YESCO to provide them with signage that would help Savi Ranch stand out along one of the busiest freeway retail corridors in Orange County. The Savi Ranch businesses we’ve talked with are thrilled with the new signs,” says Ken Person of YESCO. “They’re a big improvement, both esthetically and in terms of getting around.” The Yorba Linda City Council contributed to the purchase of Savi Ranch’s new signs. Pamela Stoker, Housing and Redevelopment Manager for the City of Yorba Linda says, “The Savi Ranch community has waited a number of years for this contemporary way-finding signage. The City of Yorba Linda is proud of its efforts to provide economic development assistance to the retailers in Savi Ranch.”