Utah Health Caregivers Recognized With Billboard Campaign Along the Wasatch Front

Utahns traveling the Wasatch Front will see outdoor advertising messages honoring health caregivers from across the region beginning Monday, April 12. The “Healthcare Hero” campaign will engage 20 digital billboards across Weber, Davis, Salt Lake City and Utah counties spotlighting healthcare professionals from Intermountain Healthcare, University of Utah Health, Steward Health Care, Tanner Clinic, Granger Medical Clinic and Ogden Clinic

Sponsored by YESCO, the “Healthcare Hero” campaign was organized to call attention to real individuals who represent the tens of thousands of essential workers who have safeguarded the community’s health during the COVID-19 pandemic. The individuals spotlighted in the campaign were selected by their peers and management as having gone above and beyond in their duties. Workers featured in the campaign include respiratory therapists, emergency services, infection prevention managers, radiation therapists, operating room schedulers, registered nurses, certified nurse assistants, medical assistants, facilities managers, physicians and others.

“We are in awe of the thousands of essential healthcare professionals and their dedication during these extraordinary times,” said Jeff Young, senior vice president, YESCO. “They deserve our thanks and public recognition for the enormous contributions they make to the health of our community.”

New signs for the Falcon District and Falcon Field Airport

YESCO designs, fabricates and installs new signs for the city of Mesa, Arizona, Falcon District and Falcon Field Airport

MESA, ARIZONA (March 2021) - YESCO, the 100-year-old company known for creating, repairing and maintaining internationally recognizable signs, announces the design, fabrication and installation of new signs for the City of Mesa, Arizona, Falcon District and Falcon Field Airport. The Falcon Field District is anchored by the Falcon Field Airport and encompasses more than 35-square-miles of retail, commercial and industrial parks, as well as residential neighborhoods.

A three-year-long project from start to finish, YESCO completed signage for the City of Mesa ‘s Falcon District, including three new 14-feet-by-6-inch center median pylon signage located on Recker, Greenfield and Higley Roads, south of the 202, wrapped traffic signal boxes with vinyl graphics and light pole banners. Also completed were Falcon Field Airport directional signs, multi-dimensional curved spire display with the
airport name, pole-mounted directional signage and an 18-feet-high electronic message center pylon sign with a high-contrast, superior-quality 8mm Daktronics EMC display.

The Falcon Field Airport monument sign was installed on the northwest corner of McKellips Road and Falcon Drive. The monument sign is a part of the planned Airport Historic Zone improvements that also include the historic photo wraps on some of the City-owned hangars and the air traffic control tower as well as the wayfinding signs. At night, the sign will be illuminated for easy visibility.

• The Falcon District sign project began in 2018.
• The Falcon District boasts market leaders in aerospace, defense, and aviation including The Boeing Company, MD Helicopters, Mercury Mission Systems, Heliponents, Marsh Aviation, CAE Oxford, AQST Space Systems, Serastar Technologies Corporation, Valkyrie Aero, and Van Horn Aviation.
• In order for the candy blue finish of the three monolith signs to be vibrant for years under the Arizona sun, YESCO used the best, high end, automotive clear coat paint.
• Falcon District includes 3 new YESCO center median displays, 12 signal box wraps and 50 light pole banners.
• It took YESCO 1,024 man-hours to complete the Falcon District project.
• It took YESCO 2,177 man-hours for the Falcon Field directional, corner display and EMC sign project.

“YESCO was proud to design, fabricate and install these new signs in Mesa, Arizona,” said Kelly G. Chipman, Custom Account Executive, YESCO. “The city wanted to promote the area for its aerospace, defense, manufacturing and technology companies and to attract new companies to the area.”

New Signs at Rainbow and Peppermill Casinos

YESCO designs, fabricates and installs new signs at Rainbow and Peppermill Casinos in Wendover, Nevada

WENDOVER, NEVADA (March 2021) - YESCO, the 100-year-old company known for creating, repairing and maintaining internationally recognizable signs, announces the design, fabrication and installation of the Rainbow Casino and Peppermill Casino signs in Wendover, Nevada. Both casinos, owned by Peppermill Casinos, Inc., are located off Interstate 80 in the Wendover Resorts complex; a 14-minute walk separates the two properties. Rainbow Casino opened in 1996 and Peppermill Casino opened in 1995.

• Weight: 22,000 pounds.
• Amount of time to fabricate and install: 4,400 hours.
• The sign was shipped to Wendover from Salt Lake City by semi-truck in six different sections.
• The Rainbow letters are RGB LED and dynamically illuminated in the colors of the rainbow.

• Weight: 15,000 pounds.
• Amount of time to fabricate and install: 2,600 hours.
• YESCO installed the sign from the ground up. The footings are 12-feet by 15-feet deep and required 64 yards of concrete.
• The sign required clearance from the FAA as it is in the flight path of Wendover Airport.

“YESCO was proud to design, fabricate and install these news signs in Wendover,” said Ryan Young, vice president and region manager, YESCO. “These new signs required a high level of architectural detail and quality representative of these resorts.” “We have invested millions of dollars in this multi-year renovation project,” said Terrence Spampanato, Peppermill Casinos, Inc. “YESCO was a great partner and they did an outstanding job with the new signs.”

YESCO Installs New Sign at Laws Railroad Museum

Click Here for Video

BISHOP, CALIFORNIA (February 2021) - YESCO, the 100-year-old company known for creating, repairing and maintaining internationally recognizable signs, announces the installation of the historic Laws Railroad Museum and Historical Site billboard on Highway 395 in Bishop, California.

Donations of $13,000 to install a new billboard were made by the community, with matching donations provided by the Death Valley Conservancy.

Founded in 1964, Bishop Museum and Historical Society, known as Laws Railroad Museum and Historical Site, is proud of their partnership with the County of Inyo. As one of the oldest non-profit foundations in the Eastern Sierra, the Laws Railroad Museum and Historical Site is honored to preserve the history of the Owens Valley for generations to come.

“The old sign was about 20 years out of date,” said museum volunteer Jay Smart, referring to the fading and dilapidated old sign. Smart was the organizer of the new sign program. With the help from fellow board member and exhibits manager Katie Olson, they secured Maria Bucaro of Bucaro Design, Inc. in Pasadena, California and Ray Spencer, a former Walt Disney Imagineer, to create the design.

Additionally, the Laws Railroad Museum and Historic Site billboard includes historic design features. The steam engine with Mount Tom in the background is almost an exact perspective of what waiting passengers at the station would have seen as the train pulled in. Also, the 20-Mule Borax team is an homage to the Death Valley group that helped fund the project.

“What an amazing opportunity to be part of the refurbishment of this historic sign,” said Jeff Young, senior vice president and chief marketing officer, YESCO. “It’s gratifying to be part of a project that will be seen and appreciated by visitors for years to come.”

YESCO and Vegas Sports Fans Welcomed Allegiant Stadium in 2020

Las Vegas sports fans welcomed the Raiders with open arms and so did YESCO.  We are proud to have been a part of their inaugural season and the opening of Allegiant Stadium.  The Raiders officially ended their first year in Las Vegas with an 8-8 record, going out on a high with a win. 

We wish the team the best in the off season and look forward to their home opener next fall.  Hopefully, COVID 19 will be a thing of the past and Allegiant Stadium packed with fans. 

Nine Historic Signs for Reno’s Neon Line District
Signage on Reno's Nine Line Fabricated and Installed by YESCO

YESCO Completes Restoration, Fabrication, Installation of Nine Historic Signs for Reno's Neon Line District

Click Here for Downloadable Photos

RENO, NEVADA (December 2020) YESCO, the 100-year-old Salt Lake City-headquartered company known for creating internationally recognizable signs, recently designed, fabricated and installed nine historic neon signs in Reno’s Neon Line District. YESCO was retained by development company Jacobs Entertainment for the project to preserve and protect signage from Reno’s historic West Fourth Street corridor. YESCO’s installation marks the end of phase two of Reno’s Neon Line as planned by Jacobs Entertainment. The third and final phase will be completed mid-2021.

Reno’s Neon Line District is an urban, multi-year, mixed-use master-planning effort in downtown Reno, Nevada, encompassing 20 city blocks from West Street to Keystone Avenue, and from Interstate 80 to West Second Street consisting of apartments, condominiums, retail stores, restaurants, art and neon lighting. The centerpiece of the district is the half-mile-long installation of historic neon tribute signage combined with an LED-lit knee wall and monumental art sculptures.


1) Ramos Drugs Co. – William Ramos opened his first location on Virginia Street in 1928 and operated like any common drugstore. However, Mr. Ramos also offered a soda fountain diner that occupied one side of the store.

2) Nevada U.S. 40 - The Nevada U.S. 40 sign was inspired by the location of the district. Reno’s Neon Line District is located on Fourth Street which, in the past, was the historic Nevada Highway 40.

3) Donner Inn – The Donner Inn, located on U.S. Highway 40, was a 34-unit motel built in 1950 in downtown Reno. The hotel was L-shaped and wrapped around the famous Chapel of the Bells wedding chapel. These attractions enabled the business to prosper for 67 years. The neon sign and crown on top are iconic to Reno’s hotel past.

4) Harold’s Club – Established in 1935, the Harold’s Club was a prestigious casino along Virginia Street in downtown Reno. The owners’ father, Pappy, was the face of the casino. They advertised on over 2,000 billboards across U.S. highways with the slogan “Harold’s Club or Bust!” which helped bring in customers. The casino closed in 1995 and the building was demolished in 1999.

5) Stag Inn – Originally located on North Virginia Street in downtown Reno, the Stag Inn opened in 1933 adjacent to the famous arch that reads “The Biggest Little City in the World.” Primarily a bar, at various times the Stag offered slots, blackjack, craps, roulette, poker and faro. The Stag Inn closed in 1960 and Lincoln Fitzgerald purchased the property.

6) The Downtown Bowl – Located on North Center Street, The Downtown Bowl opened in 1948 and was one of the first of its bowling alley kind, with 12 lanes and an automatic pinsetter in Reno. The lanes opened nightly for a multitude of bowling leagues and was best known for their annual Downtown Bowl Memorial Classic. In 1950, the Truckee River flooded the streets of downtown Reno and The Downtown Bowl was not spared. The Downtown Bowl was able to reopen after shoveling out thick mud and making repairs to the building. The Downtown Bowl stayed open until 1958 when it was purchased by a different company and relocated.

7) El Ray Motel – The El Ray Motel was built in 1964 and was located on Arlington Ave., just two blocks from the heart of downtown Reno and the flashy casino lights and neon along Virginia Street. The motel closed its doors in 2018. The eclectic neon sign is remembered as one of many famous signs that adds to the unique and nostalgic culture of Reno’s past.

8) The Gold Room – Located inside the Golden Bank Casino along famed Virginia Street in downtown Reno, The Gold Room was a successful burlesque club during the 1950s and 1960s. In 1962, an acetylene tank exploded in the basement of the property, completely destroying the hotel and damaging the casino. A year later, the casino and The Gold Room reopened under new ownership. In 1966, the property was sold to William F. Harrah and rebranded as Harrah’s Casino.

9) City Center Motel – The City Center Motel sign on Reno’s Neon Line is the only original sign and was restored by YESCO. The City Center Motel was built in 1957 and located on West Street in Reno, just a couple of blocks away from Reno’s vibrant Virginia Street. The City Center Motel was demolished in 2018.

“We are excited to be part of the revitalization of downtown Reno,” said Jeff Young, senior vice president and chief marketing officer, YESCO. “It’s gratifying to know our work will be viewed by visitors for years to come.”


  • Eight of the nine signs on Reno’s Neon Line are tribute signs and were designed and fabricated to look like the originals in a tribute to Reno’s history.
  • The Nevada U.S. 40 sign was inspired by the location of the Neon Line district on Fourth Street, just past historic Nevada Highway 40.
  • Reno’s Neon Line District neon sign project took YESCO more than 2071 man-hours to complete.
  • YESCO worked over 208 hours to install the tape lighting portion of the project.
Ballad of the Neon Cowgirl

How Vegas Vickie got her groove back (and the dents out) for a return Downtown.

By Ryan Slattery

A LAS VEGAS ICON is back. No, it’s not Cher or Celine Dion running out a new production show. This famous female is the old-school type, so she’s kicking it in Downtown Las Vegas at the recently opened Circa Resort & Casino. We’re talking about Vegas Vickie, one of the most recognizable neon signs in Las Vegas. Designed by electric artist Charles Barnard and first installed in 1980 above the Glitter Gulch façade on Fremont Street, the sign depicts a cowgirl in a form-fitting fringed outfit kicking a leg skyward.

Vegas Vickie immediately became a beloved cheerleader for Downtown’s Fremont Street and achieved global fame in 1994 when she married her neon “pardner,” Vegas Vic. In 2017, Vegas Vickie was plucked from her perch, packed in a crate and put in storage when casino owner Derek Stevens began demolition of the surrounding properties in preparation for a new resort. But Stevens didn’t want to let one of the city’s most famous neon works of art become a museum piece in the city’s Neon Boneyard.

Read full article at knpr.org

YESCO Completes City of Las Vegas Gateway Arches

LAS VEGAS (November 18, 2020) – The City of Las Vegas will illuminated its new, 80-foot-tall Gateway Arches spanning Las Vegas Boulevard between St. Louis and Bob Stupak avenues at the base of The STRAT Hotel, Casino & SkyPod. Conceived and designed by Selbert Perkins Design and fabricated and installed by YESCO, the 100-year-old company synonymous with Las Vegas’ most iconic signs, the archway marks travelers’ official arrival into the City of Las Vegas.

“Las Vegas is known worldwide as the getaway for the best in entertainment, fun, dining and convention business,” Mayor Carolyn G. Goodman said. “What better way to invite everyone into historic downtown than by this passing through this massive, new archway into the heart of a revitalized Las Vegas.”

“Ward 3 is a dynamic part of the city of Las Vegas and I am so excited to represent the home of this beautiful new gateway,” Ward 3 Councilwoman Olivia Diaz said. “I am sure these iconic arches will become synonymous with the fun and excitement of our city, as well as being a point of community pride for years to come.”

The blue illuminated arches form a towering gateway to the city’s burgeoning Downtown and feature a pink, retro-inspired Las Vegas emblem suspended above the boulevard. While the Welcome to Fabulous Las Vegas sign at the south end of the Strip enjoys world renown, many people do not realize it lies outside the City of Las Vegas’ boundaries in unincorporated Clark County, Nevada. The new, brightly lit, Gateway Arches will welcome visitors to the city of Las Vegas as they travel north on Las Vegas Boulevard.

“YESCO has a long history of fabricating, installing and maintaining Las Vegas’ most internationally recognizable signs, and the Gateway Arches represent the newest monumental addition to that portfolio,” said Jeff Young, senior vice president and chief marketing officer of YESCO. “This project is history in the making, and we’re proud to have partnered with the City of Las Vegas and Selbert Perkins Design to bring it to life.”

Added Stephen Thayer, vice president and general manager at The STRAT, “The Gateway Arches are a striking landmark to designate what has long been the gateway from the Las Vegas Strip to the City of Las Vegas. We are thrilled that this beautiful monument has been erected just steps away from our iconic tower.”

“Selbert Perkins Design has been designing city gateways, public art and landmarks for over 30 years. We are honored to have worked with the City of Las Vegas to design its newest gateway which welcomes all to historic downtown,” said Robin Perkins, partner of Selbert Perkins Design. “Our thanks to YESCO for fabricating and installing this complex work. It’s been a fantastic collaboration all around!”


  • One leg of the Gateway Arches weighs 18,400 pounds
  • Number of lights on the arches: 13,016
  • City Of Las Vegas emblem measures 20-feet x 40-feet and weighs 7,300 pounds
  • The entire arch draws over 61,000 watts of power
  • The arches are comprised of over 13,000 + RGB light-emitting diode (LED) pucks that are individually programmable
  • Over 700 feet of fully programmable RGBW LED Flex Neon, each pixel is 4.92 inches
  • Fully programmable, the color-changing sign contains more than 170 IP addresses
  • Each arch leg spans 140 feet across Las Vegas Boulevard
  • 900-plus LED lamps in the southern face of the hanging “Las Vegas” cabinet
  • Four footings were drilled with a drill rig and are 20-feet in depth x 4-feet wide with a steel reinforced cage

Other high-profile Las Vegas projects YESCO has fabricated and installed during its centennial year include the sign package for Allegiant Stadium, as well as interior and exterior signage for Downtown’s new Circa Resort & Casino.

YESCO − Helping Brand Las Vegas for Decades

Whenever Jeff Young drives past Allegiant Stadium, he can’t help smiling about his company’s contributions to the new venue.

YESCO Custom Electric Signs built the freestanding sign at the east end of the stadium site, which stands more than 120 feet off the ground and features full-color video on both sides of a massive LED screen. It’s visible to those driving on Interstate 15 past the stadium.

“It was night, and the sign was lit with black-and white content,” Young, YESCO’s senior vice president and chief marketing officer, said. “It just knocks my socks off. That is a beautiful facility.”