Neon Artwork at the Bill Graham Civic Auditorium
The San Francisco Arts Commission will host a lighting and dedication ceremony to commemorate a new sight-specific neon artwork on the western facade of the historic Bill Graham Civic Auditorium. Through the use of language acclaimed conceptual artist Joseph Kosuth, W.F.T (San Francisco) presents the etymology of "Civic" and "Auditorium" in white neon.
The neon was made and shipped from Neonlauro in San Vendemiano, Italy. YESCO coordinated and installed the artwork.
This is Kosuth's first permanent public artwork on an historic building in the United States.
Monashee Lodge
The Monashee Lodge is a magnificent facility owned and operated by Canadian Mountain Holidays (CMH) in Mica Creek, British Colombia, Canada. The lodge hosts helicopter skiers for some of the best tree skiing in the world.
YESCO was asked to build a very unique sign that blended with the environment and also gave drivers at night the ability to identify the lodge. The cabinet is fabricated with Corten weathering steel and internally illuminated with LED lighting.
YESCO Outdoor Media Opens in Casper
YESCO Outdoor Media is opening its newest office in Casper, Wyoming. "The company has recently made a significant investment in Natrona County and surrounding areas with the acquisition of four billboard companies," said Patrick O'Donnell, president of YESCO Outdoor Media. The acquisitions include digital billboards in Casper and traditional bulletin displays throughout Eastern Wyoming. "We are proud to have the opportunity to become part of the Casper community," said Neil Johnson, regional account manager.
YESCO Outdoor Media is among the oldest out of home advertising companies in the Rocky Mountain West, operating both digital and traditional billboards across eight states. YESCO Outdoor Media's sister company, YESCO, operates one of largest on-premise sign businesses in the United States and is known worldwide for creating some of the most iconic signs in America. YESCO is a family-owned business based in Salt Lake City, Utah.
YESCO Awarded First Place in 2018 Sign Design Competition by WSA
Ritz Classic Apartments
YESCO Custom Electric Signs received a 1st Place award in the design competition at the 2018 World Sign Associates (WSA) annual conference held in New York City. The award-winning design in the large free-standing category was produced for Ritz Classic Apartments in Salt Lake City, Utah.
Weidner Apartment Homes contracted with YESCO to refurbish the iconic Ritz Classic Bowling Pin sign that had stood in South Salt Lake since 1958. The challenge was to redesign the well-known landmark with the look of a classic 1950’s sign using modern technology. Due to its historical value, a variance was granted by the city to rebuild the sign to its original 90-foot height.
“The WSA Coolness competition is a great showcase of exceptional work from around North America. Voting is determined by peer ballot. YESCO receiving first place is an impressive feat since they are up against so many other premier sign companies,” said Grant Price, WSA executive vice president. The award was presented to Jeffrey S. Young, senior vice president of YESCO.
YESCO Outdoor Media Acquires Roadside Outdoor Advertising’s Billboard Assets
YESCO Outdoor Media LLC, Salt Lake City, Utah announced that it has acquired all of the billboard assets of Roadside Outdoor Advertising, LLC, Rapid City, South Dakota. The 87 bulletin faces are located in Eastern Wyoming, Western South Dakota, and Nebraska.
Patrick O’Donnell, president of YESCO Outdoor Media, said the acquisition is aligned with its goal to be one of the West’s premier out-of-home advertisers for the gateways to the West’s treasured vacation destinations. “Wyoming and the Black Hills of South Dakota attract more and more visitors every year. Our company has long been known for assisting small businesses who are dependent on travelers visiting America’s great parks and wildlands.”
YESCO Outdoor Media operates approximately 2,250 bulletin faces across 8 states in the Rocky Mountain West.
Announcing YESCO Creative Services
Compelling content is vital to get the most out of your digital sign. Many consider it to be more important than the sign itself. After all, how many times have you gone to a great movie and thought, “Wow…what a great screen!”
Sadly, many business owners don’t have the interest, desire, time or in-house skill to create compelling content. In reality, there is a particular skillset required to create great content for roadside digital signs, and it varies greatly from print design. To get it right, you need to properly consider contrast, layout, fonts, and size constraints along with viewing distances and city code restrictions.
Another key to maximizing your ROI is frequency. You must change your messaging often to keep eyeballs glued to your sign. That said, you just may not have the desire or bandwidth to learn a new piece of software.
Let YESCO Creative Services’ team of experienced designers make managing your sign easy. We know how to create compelling content and can program your display for you, all at an affordable cost. You’ll have new ads in a few days at most, and an ad playlist change is a quick call or email away. Call your representative to find out more.
State of the Art Stadium
Los Angeles Football Club Custom Sign
YESCO designed pylon sign with 10mm LED digital display for the new state-of-the-art Banc of California Stadium/Los Angeles Football Club. The stadium will play host to both men's and women's soccer when Los Angeles hosts the 2028 Summer Olympics.
The Beverly Center Renovation
Beverly Center Custom Sign
The Taubman Company engaged one of the world’s elite architectural firms, Fukas, to design the renovations for its elite retail center in the heart of Beverly Hills, California. The extensive $450 million exterior and interior project has transformed an aging shopping center into a modern and vibrant retail destination.
YESCO’s scope of work was one of our most diverse. YESCO collaborated with the Italian custom metal company, Metaltech who produced the mesh curtain panel that softens the exterior façade. YESCO was responsible for the fabrication of the highly finished painted steel support structures and installation of the metal panel and integrated lighting systems. On the interior YESCO was tasked with the fabrication and installation of the primary design feature; a river and lantern perforated and illuminated metal panel system that weaves through the property and defines openings between floor levels. YESCO also fabricated and installed all of the new exterior and interior displays and graphic elements throughout the property.
Beverly Center Custom Sign
Welcome Las Vegas Aces
Cool lighting retrofit of the Mandalay Bay Arena in advance of the Las Vegas Aces opening season. The Aces is Las Vegas' new WNBA team.
Great job, YESCO Las Vegas!