Shapeshift Oakland wall art project at the Marriott Moxy Hotel

YESCO, the one hundred-year-old company known for creating internationally recognizable signs, recently fabricated and installed the “Shapeshift Oakland” wall art project at the Marriott Moxy Hotel in Oakland, California.

Faulders Studio designed the large structure as a six-story outline.

Capturing the energy of the Uptown entertainment district, “Shapeshift Oakland” provides a highly visible and identifiable marker for the new experience hotel, creating an iconic gateway to the adjacent arts neighborhood in downtown Oakland.

With its use of vertical lines, a distinct reference to the shape of the border of the City of Oakland merges with the historic legacies the iconic Paramount and Fox Theater marquees nearby.

Read the full article at signshop.com

21 New Wayfinding Signs in Carson Valley

The way visitors, and residents, navigate around the communities of Minden, Gardnerville, Genoa and Topaz Lake just got a little easier thanks to the efforts of a collaborative project to provide directional signage to some of the area’s trails, parks, golf courses and landmarks.

Twenty-one wayfinding signs showcase the available services including picnic areas or whether the area provides access for museums or historic sites, hiking, biking, horseback riding, water sports, or other recreation opportunities.

“One of the primary messages we use when speaking to potential visitors is to encourage them to ‘drive to it, not through it,’ and having this vital component complete helps in further paying off that statement,” said Jan Vandermade, executive director for the Carson Valley Visitors Authority, Visit Carson Valley. “What makes our community so rich are the gems that are off the beaten path. Numerous groups came together and worked closely on this effort to ensure that the experience and offerings were being promoted responsibly. This is a huge win for our community, as well as anyone who visits.”

Read the full article at carsonnow.org

Utah Health Caregivers Recognized With Billboard Campaign Along the Wasatch Front
Billboard Campaign

Utahns traveling the Wasatch Front will see outdoor advertising messages honoring health caregivers from across the region beginning Monday, April 12. The “Healthcare Hero” billboard campaign will engage 20 digital signs across Weber, Davis, Salt Lake City, and Utah counties spotlighting healthcare professionals from Intermountain Healthcare, University of Utah Health, Steward Health Care, Tanner Clinic, Granger Medical Clinic, and Ogden Clinic.

Sponsored by YESCO, the “Healthcare Hero” campaign was organized to call attention to real individuals who represent the tens of thousands of essential workers who have safeguarded the community’s health during the COVID-19 pandemic. The individuals spotlighted in the campaign were selected by their peers and management as having gone above and beyond in their duties. Workers featured in the campaign include respiratory therapists, emergency services, infection prevention managers, radiation therapists, operating room schedulers, registered nurses, certified nurse assistants, medical assistants, facilities managers, physicians, and others.

“We are in awe of the thousands of essential healthcare professionals and their dedication during these extraordinary times,” said Jeff Young, senior vice president, YESCO. “They deserve our thanks and public recognition for the enormous contributions they make to the health of our community.”

New Signs for the Falcon District and Falcon Field Airport

YESCO designs, fabricates and installs new signs for the city of Mesa, Arizona, Falcon District and Falcon Field Airport

MESA, ARIZONA (March 2021) - YESCO, the 100-year-old company known for creating, repairing, and maintaining internationally recognizable signs, announces the design, fabrication, and installation of new signs for the City of Mesa, Arizona, Falcon District, and Falcon Field Airport. The Falcon Field District is anchored by the Falcon Field Airport and encompasses more than 35-square-miles of retail, commercial and industrial parks, as well as residential neighborhoods.

A three-year-long project from start to finish, YESCO completed signage for the City of Mesa‘s Falcon District, including three new 14-feet-by-6-inch center median pylon signage located on Recker, Greenfield, and Higley Roads, south of the 202, wrapped traffic signal boxes with vinyl graphics and light pole banners. Also completed were Falcon Field Airport directional signs, multi-dimensional curved spire display with the
airport name, pole-mounted directional signage, and an 18-feet-high electronic message center pylon sign with a high-contrast, superior-quality 8mm Daktronics EMC display.

The Falcon Field Airport monument sign was installed on the northwest corner of McKellips Road and Falcon Drive. The monument sign is a part of the planned Airport Historic Zone improvements that also include the historic photo wraps on some of the City-owned hangars and the air traffic control tower as well as the wayfinding signs. At night, the sign will be illuminated for easy visibility.

FUN FACTS:
• The Falcon District sign project began in 2018.
• The Falcon District boasts market leaders in aerospace, defense, and aviation including The Boeing Company, MD Helicopters, Mercury Mission Systems, Heliponents, Marsh Aviation, CAE Oxford, AQST Space Systems, Serastar Technologies Corporation, Valkyrie Aero, and Van Horn Aviation.
• In order for the candy blue finish of the three monolith signs to be vibrant for years under the Arizona sun, YESCO used the best, high-end, automotive clear coat paint.
• Falcon District includes 3 new YESCO center median displays, 12 signal box wraps, and 50 light pole banners.
• It took YESCO 1,024 man-hours to complete the Falcon District project.
• It took YESCO 2,177 man-hours for the Falcon Field directional, corner display, and EMC sign project.

“YESCO was proud to design, fabricate and install these new signs in Mesa, Arizona,” said Kelly G. Chipman, Custom Account Executive, YESCO. “The city wanted to promote the area for its aerospace, defense, manufacturing and technology companies and to attract new companies to the area.”

New Signs at Rainbow and Peppermill Casinos

YESCO designs, fabricates, and installs new signs at Rainbow and Peppermill Casinos in Wendover, Nevada

WENDOVER, NEVADA (March 2021) - YESCO, the 100-year-old company known for creating, repairing, and maintaining internationally recognizable signs, announces the design, fabrication, and installation of the Rainbow Casino and Peppermill Casino signs in Wendover, Nevada. Both casinos, owned by Peppermill Casinos, Inc., are located off Interstate 80 in the Wendover Resorts complex; a 14-minute walk separates the two properties. Rainbow Casino opened in 1996 and Peppermill Casino opened in 1995.

FUN FACTS/RAINBOW CASINO:
• Weight: 22,000 pounds.
• Amount of time to fabricate and install: 4,400 hours.
• The sign was shipped to Wendover from Salt Lake City by semi-truck in six different sections.
• The Rainbow letters are RGB LED and dynamically illuminated in the colors of the rainbow.

FUN FACTS/PEPPERMILL CASINO:
• Weight: 15,000 pounds.
• Amount of time to fabricate and install: 2,600 hours.
• YESCO installed the sign from the ground up. The footings are 12-feet by 15-feet deep and required 64 yards of concrete.
• The sign required clearance from the FAA as it is in the flight path of Wendover Airport.

“YESCO was proud to design, fabricate and install these news signs in Wendover,” said Ryan Young, vice president and region manager, YESCO. “These new signs required a high level of architectural detail and quality representative of these resorts.” “We have invested millions of dollars in this multi-year renovation project,” said Terrence Spampanato, Peppermill Casinos, Inc. “YESCO was a great partner and they did an outstanding job with the new signs.”

YESCO Installs New Billboard at Laws Railroad Museum
New Billboard

Click Here for Video

BISHOP, CALIFORNIA (February 2021) - YESCO, the 100-year-old company known for creating, repairing, and maintaining internationally recognizable signs, announces the installation of the historic Laws Railroad Museum and Historical Site billboard on Highway 395 in Bishop, California.

Donations of $13,000 to install a new billboard were made by the community, with matching donations provided by the Death Valley Conservancy.

Founded in 1964, Bishop Museum and Historical Society, known as Laws Railroad Museum and Historical Site, is proud of its partnership with the County of Inyo. As one of the oldest non-profit foundations in the Eastern Sierra, the Laws Railroad Museum and Historical Site is honored to preserve the history of the Owens Valley for generations to come.

“The old sign was about 20 years out of date,” said museum volunteer Jay Smart, referring to the fading and dilapidated old sign. Smart was the organizer of the new sign program. With the help of fellow board member and exhibits manager Katie Olson, they secured Maria Bucaro of Bucaro Design, Inc. in Pasadena, California, and Ray Spencer, a former Walt Disney Imagineer, to create the design.

Additionally, the Laws Railroad Museum and Historic Site billboard include historic design features. The steam engine with Mount Tom in the background is almost an exact perspective of what waiting passengers at the station would have seen as the train pulled in. Also, the 20-Mule Borax team is an homage to the Death Valley group that helped fund the project.

“What an amazing opportunity to be part of the refurbishment of this historic sign,” said Jeff Young, senior vice president and chief marketing officer, YESCO. “It’s gratifying to be part of a project that will be seen and appreciated by visitors for years to come.”

YESCO and Vegas Sports Fans Welcomed Allegiant Stadium in 2020

Las Vegas sports fans welcomed the Raiders with open arms and so did YESCO.  We are proud to have been a part of their inaugural season and the opening of Allegiant Stadium.  The Raiders officially ended their first year in Las Vegas with an 8-8 record, going out on a high with a win. 

We wish the team the best in the off season and look forward to their home opener next fall.  Hopefully, COVID 19 will be a thing of the past and Allegiant Stadium packed with fans.