YESCO Announces the Retirement of Patrick O’Donnell, President, YESCO Outdoor Media, Names Nathan Young as Successor
L: Patrick O’Donnell, retiring president, YESCO Outdoor Media; R: Nathan Young, president, YESCO Outdoor Media

YESCO announces the retirement of Patrick O’Donnell, president, YESCO Outdoor Media. A 40-year veteran of out-of-home advertising who earned top industry accolades during his tenure, O’Donnell will continue to serve as a consultant for YESCO throughout 2023. Nathan Young, a fourth-generation descendant of YESCO’s founder Thomas Young, Sr., will succeed O’Donnell as YESCO Outdoor Media president.

O’Donnell’s career in out-of-home advertising earned him induction into the Outdoor Advertising Association of America’s (OAAA) Hall of Fame in 2017. He began working in the advertising industry in Reno, Nevada, in the 1980s, joining YESCO in 1985, where played an instrumental role in growing and providing structure for the company’s outdoor media business. Under his direction, YESCO Outdoor Media developed a culture that took time to analyze every client’s marketing needs to determine the right campaign components and locations to speak most effectively to the desired audiences. Today, YESCO Outdoor Media operates more than 3,000 traditional and digital outdoor advertising display faces along major routes across eight states in the Rocky Mountain West. O’Donnell served on the OAAA Board of Directors as both chairman of the legislative committee and as a member of the executive committee. He currently serves on the governing boards of Geopath—an organization dedicated to market research and measurement related to the outdoor advertising industry—and was a longtime board member of the Foundation for Outdoor Advertising, Research and Education (FOARE).

Nathan Young began his career at YESCO in 2004 as a building maintenance manager, before becoming director of training and development for YESCO Franchising LLC—the company that oversees sign maintenance and repair franchisees in 215 territories throughout North America. Prior to being named president at YESCO Outdoor Media, Young served as general manager of YESCO National Service. He earned a bachelor’s degree in business management from Westminster College and a Master of Business Administration degree from the University of Utah.

“We congratulate Pat O’Donnell on an outstanding career with YESCO, and we look forward to continuing to benefit from his monumental experience and insights as a consultant over the next year,” said Jeff Young, executive vice president, YESCO. “Meanwhile, we welcome Nathan Young and his nearly two decades of experience with the company into this new role and look forward to his leadership.”

YESCO Honors Son of Employee Featured in “Undercover Boss”

YESCO is honoring the life of Riley Scott Byington, the son of YESCO Las Vegas’ paint foreman Eric Byington, on Wednesday, January 18.

As a part of a commitment made to Eric by YESCO Executive Vice President Jeff Young on the CBS series “Undercover Boss,” which aired on January 15, 2016, it is the company’s great honor to remember Riley every year on his birthday, Jan. 18. This year marks the eighth year in a row the company has shared his picture on digital billboards located in Utah and Nevada.

“Eric Byington has been an indispensable member of the YESCO Las Vegas team since 1991,” said Jeff Young, executive vice president, YESCO. “It is our company’s privilege to recognize his son each year on his birthday to honor his extraordinary life.”

Young went undercover as the YESCO “boss” on Season 7, Episode 5 of the popular series, which is available for download on YouTube, Hulu, Amazon Prime and Paramount+.