YESCO employees participate in Las Vegas Days Parade

The Las Vegas Days Parade, formerly known as Helldorado Parade, is held in mid-May each year and celebrates the city’s western roots. The parade includes floats, high school marching bands, cowboys and cowgirls on horseback, car clubs, nonprofits and more. An independent panel of judges reviews the parade entrants, and awards winners in several categories. The parade was first held in 1935, and is sponsored by the Commission for the Las Vegas Centennial.

This year's parade was held on May 15th, and YESCO showed up in style. Dozens of YESCO employees participated; many brought members of their families. Our parade entry included signs (of course!) and a sparkling fleet of decorated company vehicles, headed by our 1924 Model T truck.

We were were excited to be a part of the celebration, and proud that our entry was given top honors. We were awarded Best of Las Vegas Days by the judging committee.

View YESCO Las Vegas Parade Gallery

Winners of ‘coffee shop giveaway’ receive signage provided by the YESCO

Life changes are brewing for couple named winners of ‘coffee shop giveaway’

Just days after they decided to get married in December, Aaron Lee and Mallory Gott decided to take another plunge together.

The newly engaged couple, who were already toying with the idea of opening a restaurant, entered a contest to win a startup coffee shop.

As fate would have it, their 1940s diner concept, Winnie & Ethel’s, took the top spot in The Great Las Vegas Coffee Shop Giveaway.

The competition, similar to the TV show “Shark Tank,” was organized by J Dapper, a Las Vegas real estate developer and owner of the downtown Huntridge Shopping Center.

The diner will be where the old Huntridge Pharmacy and adjacent lunch counter were once located, near Maryland Parkway and Charleston Boulevard. It is scheduled to open sometime late this year or early next year.

“I feel really honored,” Gott said. “We had so many people help us with this. Aaron had a fantastic group of chefs who worked with us on the concept.”

The name for the restaurant comes from the first names of the grandmothers of Gott and Lee.

Estimated to be worth about $950,000, the prize package includes a furnished and equipped 3,000-square-foot space, three months of free rent and signage provided by the YESCO company...

Read the full article written by Bryan Horwath at

YESCO Restores Iconic Hard Rock Hotel & Casino Guitar Sign in Biloxi, Mississippi

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YESCO announces the refurbishment of the iconic guitar sign at the Hard Rock Hotel & Casino in Biloxi, Mississippi, a Bally's Corporation property, which was originally constructed in 2005.

At the time of construction, it was the tallest Hard Rock guitar sign in the world. It survived the wrath of Hurricane Katrina largely intact. The Hard Rock Hotel & Casino was originally scheduled to open in 2005 however, days before the grand opening, Hurricane Katrina destroyed the casino and damaged the resort. The property eventually opened in 2007.

YESCO’s involvement with Hard Rock guitar signs spans more than 30 years with the design, fabrication and installation of the first Hard Rock Café guitar sign in Las Vegas, Nevada, in 1990. The guitar stood in front of the café until it was removed in 2016, after which it was restored and installed in The Neon Museum Boneyard in 2019.


  • The guitar is a replica of a Peavey HP Signature.
  • Height: 112-feet tall
  • Approximately 6,000 linear feet of Dynamic RGB programmable LED lights to create various colors and light shows to coincide with special events and holidays.
  • The guitar received a complete overhaul with replacement of all lighting components, wiring, power supplies and transformers. The display was also completely sanded down, body work was completed to repair aging seams and panels. The guitar was custom painted in the field to restore it to better than original condition.
  • The guitar has survived several major hurricanes since it was installed in 2005.
  • It took approximately 4,800 man-hours to renovate and restore the guitar.

“It is a thrill to work on such an iconic monument with such a rich history,” said Jeff Young, senior vice president of YESCO. “I remember building the first guitar for the Hard Rock Café in Las Vegas, which has since been retired from its original purpose, yet remains on view to thousands of visitors to The Neon Museum annually. It’s gratifying to see the new version come to life in such spectacular fashion in Biloxi, where it can be enjoyed by its visitors for years to come.”


Bally's Corporation is a global casino-entertainment company with a growing omni-channel presence of Online Sports Betting and iGaming offerings. It currently owns and manages 14 casinos across 10 states, a horse racetrack in Colorado and has access to OSB licenses in 16 states. It also owns Gamesys Group, a leading, global, online gaming operator, Bally's Interactive, a first-in-class sports betting platform, Monkey Knife Fight, the fastest growing daily fantasy sports site in North America, SportCaller, a leading, global B2B free-to-play game provider, and Telescope Inc., a leading provider of real-time fan engagement solutions.

With approximately 10,000 employees, Bally's casino operations include more than 15,800 slot machines, 500 table games and 5,300 hotel rooms. Upon closing the previously announced Tropicana Las Vegas (NV) transaction, as well as completing the construction of a land-based casino near the Nittany Mall in State College, PA, Bally's will own and manage 16 casinos across 11 states. Its shares trade on the New York Stock Exchange under the ticker symbol "BALY".

Adolfo Gonzalez Paints Thomas Young Jr.

Many of YESCO's designers bring a fine art background to the discipline of sign design. Adolfo Gonzalez is a senior designer in our Las Vegas office. His training and explorations in art give impact and depth to his sign presentations.

In Adolfo's words, 'I created this portrait of Thomas Young Jr. on 140lb. paper in graphite and watercolor. The steps reveal the process I use in my work. I am honoring Mr. Young and also his father, Thomas Young."

From the days of its founding, the artist's vision and enthusiasm have informed YESCO's work. This tradition continues today.