YESCO Illuminates Historic Hillcrest Sign in Purple, Yellow, Green for Mardi Gras
02.27.23
The Hillcrest Sign Illuminated in Purple, Yellow and Green for Mardi Gras.
(Photo courtesy of YESCO)

Iconic Landmark Recently Refurbished with Color-Changing Flex Neon by YESCO

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On Tuesday, February 21, YESCO illuminated the historic Hillcrest sign in purple, yellow and green in celebration of the start of Mardi Gras. The iconic sign owned by the Hillcrest Business Improvement Association located in San Diego, California, tasked YESCO with upgrading the landmark with color-changing flex neon.

The project included 106 man-hours of work over a 2.5 week period. Now, the sign is outfitted with 16 million color hues, including pre-programed light shows for various holidays and events.

“As a beloved icon of the Hillcrest neighborhood in San Diego, YESCO was thrilled to restore the sign back to its former glory,” said Andrew Russell, sales service manager, YESCO. “Many residents expressed how fond they are of the sign’s historic charm, so we kept the retro look and simply restored the lighting with color-changing flex neon.”

YESCO Refurbishes Vintage Park Theater Marquee in Historic Walden, Colorado
02.07.23

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YESCO announces the rehabilitation of the Park Theater's vintage marquee located in the historic town of Walden, Colorado. Now fully adorned in neon and resplendent in rich new colors, the Park Theater sign adorns Walden's Main Street, which is the site of highly visible improvements taking place throughout the region.

Originally opened in 1946, the Park Theater ran two shows per night during its prime. For decades, the centrally located movie house was a gathering place for residents throughout Jackson County, Colorado.  In 1982, the theater ceased operation and its original sign fell into an advanced state of disrepair.

To document and examine the sign’s former condition, YESCO’s service team completed a thorough site survey. YESCO then removed and replaced transformers and wiring, re-skinned the dented and damaged face of the sign with new metal cladding, updated the flanking on informational reader boards and created horizontal wings to extend the sign's reach across the facade for a more dramatic impact.

An important feat of “re-imagination” took place during the design phase as YESCO’s Denver creative director Herm Medina used a serifed Tuscan typeface for the new lettering, lending a fresh, yet period-themed, Western character to the project.

“The newly refurbished sign will deliver significant economic benefits to our customer,” said Stephen E. Young, senior vice president of YESCO Sign & Lighting. “With the improved aesthetic, the Park Theater marquee is now certain to catch the eyes of visitors walking along Walden’s Main Street.”