YESCO Awarded First Place in 2018 Sign Design Competition by WSA
 
Ritz Classic Apartments
 
YESCO Custom Electric Signs received a 1st Place award in the design competition at the 2018 World Sign Associates (WSA) annual conference held in New York City. The award-winning design in the large free-standing category was produced for Ritz Classic Apartments in Salt Lake City, Utah.
 
Weidner Apartment Homes contracted with YESCO to refurbish the iconic Ritz Classic Bowling Pin sign that had stood in South Salt Lake since 1958. The challenge was to redesign the well-known landmark with the look of a classic 1950’s sign using modern technology. Due to its historical value, a variance was granted by the city to rebuild the sign to its original 90-foot height.
 
“The WSA Coolness competition is a great showcase of exceptional work from around North America. Voting is determined by peer ballot. YESCO receiving first place is an impressive feat since they are up against so many other premier sign companies,” said Grant Price, WSA executive vice president. The award was presented to Jeffrey S. Young, senior vice president of YESCO.
 
YESCO Outdoor Media Acquires Roadside Outdoor Advertising’s Billboard Assets
 
YESCO Outdoor Media LLC, Salt Lake City, Utah announced that it has acquired all of the billboard assets of Roadside Outdoor Advertising, LLC, Rapid City, South Dakota. The 87 bulletin faces are located in Eastern Wyoming, Western South Dakota, and Nebraska.
 
Patrick O’Donnell, president of YESCO Outdoor Media, said the acquisition is aligned with its goal to be one of the West’s premier out-of-home advertisers for the gateways to the West’s treasured vacation destinations. “Wyoming and the Black Hills of South Dakota attract more and more visitors every year. Our company has long been known for assisting small businesses who are dependent on travelers visiting America’s great parks and wildlands.”
 
YESCO Outdoor Media operates approximately 2,250 bulletin faces across 8 states in the Rocky Mountain West.