YESCO Outdoor Media LLC, Salt Lake City, Utah announced that it has acquired all of the billboard assets of Roadside Outdoor Advertising, LLC, Rapid City, South Dakota. The 87 bulletin faces are located in Eastern Wyoming, Western South Dakota, and Nebraska.
Patrick O’Donnell, president of YESCO Outdoor Media, said the acquisition is aligned with its goal to be one of the West’s premier out-of-home advertisers for the gateways to the West’s treasured vacation destinations. “Wyoming and the Black Hills of South Dakota attract more and more visitors every year. Our company has long been known for assisting small businesses who are dependent on travelers visiting America’s great parks and wildlands.”
YESCO Outdoor Media operates approximately 2,250 bulletin faces across 8 states in the Rocky Mountain West.