News

Compelling content is vital to get the most out of your digital sign. Many consider it to be more important than the sign itself. After all, how many times have you gone to a great movie and thought, “Wow…what a great screen!” Sadly, many business owners don’t have the interest, desire, time or in-house skill to create compelling content. In reality, there is a particular skillset required to create great content for roadside digital signs, and it varies greatly from print design. To get it right, you need to properly consider contrast, layout, fonts, and size constraints along with viewing distances and city code restrictions. Another key to maximizing your ROI is frequency. You must change your messaging often to keep eyeballs glued to your sign. That said, you just may not have the desire or bandwidth to learn a new piece of software. Let YESCO Creative Services’ team of experienced designers make managing your sign easy. We know how to create compelling content and can program your display for you, all at an affordable cost. You’ll have new ads in a few days at most, and an ad playlist change is a quick call or email away. Call your representative to find out more.

Bally's Hotel & Casino recently installed LED lighting at its new, state-of-the-art facility, The Twilight Zone. The LED lamps installed by YESCO mimic the true color and look of the iconic incandescent lightbulbs . . .Bally's Installs LED Lighting

YESCO Custom Electric Signs will be featured on Smithsonian Channel's acclaimed series aerial CITIES. The episode, LAS VEGAS 24, will be broadcast on September 16 and September 24. Please check your local listings for the time and station. Here is a brief preview of the episode: aerial CITIES

YESCO designed pylon sign with 10mm LED digital display for the new state-of-the-art Banc of California Stadium/Los Angeles Football Club. The stadium will play host to both men's and women's soccer when Los Angeles hosts the 2028 Summer Olympics.

The Taubman Company engaged one of the world’s elite architectural firms, Fukas, to design the renovations for its elite retail center in the heart of Beverly Hills, California. The extensive $450 million exterior and interior project has transformed an aging shopping center into a modern and vibrant retail destination. YESCO’s scope of work was one of our most diverse. YESCO collaborated with the Italian custom metal company, Metaltech who produced the mesh curtain panel that softens the exterior façade. YESCO was responsible for the fabrication of the highly finished painted steel support structures and installation of the metal panel and integrated lighting systems. On the interior YESCO was tasked with the fabrication and installation of the primary design feature; a river and lantern perforated and illuminated metal panel system that weaves through the property and defines openings between floor levels. YESCO also fabricated and installed all of the new exterior and interior displays and graphic elements throughout the property.