Utah Health Caregivers Recognized With Billboard Campaign Along the Wasatch Front

Utahns traveling the Wasatch Front will see outdoor advertising messages honoring health caregivers from across the region beginning Monday, April 12. The “Healthcare Hero” campaign will engage 20 digital billboards across Weber, Davis, Salt Lake City and Utah counties spotlighting healthcare professionals from Intermountain Healthcare, University of Utah Health, Steward Health Care, Tanner Clinic, Granger Medical Clinic and Ogden Clinic

Sponsored by YESCO, the “Healthcare Hero” campaign was organized to call attention to real individuals who represent the tens of thousands of essential workers who have safeguarded the community’s health during the COVID-19 pandemic. The individuals spotlighted in the campaign were selected by their peers and management as having gone above and beyond in their duties. Workers featured in the campaign include respiratory therapists, emergency services, infection prevention managers, radiation therapists, operating room schedulers, registered nurses, certified nurse assistants, medical assistants, facilities managers, physicians and others.

“We are in awe of the thousands of essential healthcare professionals and their dedication during these extraordinary times,” said Jeff Young, senior vice president, YESCO. “They deserve our thanks and public recognition for the enormous contributions they make to the health of our community.”

In Honor of Student Athlete Day

In honor of student athlete day celebrated on April 6, the following is excerpted from the OAAA thought leadership newsletter published on April 6, 2021:

"April 6 is National Student Athlete Day, recognizing millions of competitors who will help lead America. In Senator Marco Rubio’s autobiography (“An American Son”), he focuses on the importance of football in his life, particularly youth football in Las Vegas. Rubio published a photo in that book showing young Marco in uniform. His team’s sponsor: Young Electric Sign Company (YESCO).

When YESCO celebrated its 100th year, Senator Rubio published this tribute in the Congressional Record (2020):“I love football. I played it, coached it, and now watch my sons learn the same valuable lessons I did many years ago. Youth sports teach important life lessons and help build pride and a sense of community within schools, neighborhoods, and even cities. I learned those lifelong lessons growing up in Las Vegas, where I played for a youth football team called the Cavaliers. My dad even volunteered as the team’s equipment manager. Congratulations, YESCO, on 100 years of growth and leadership. Thank you (YESCO) . . . for putting a football jersey on a skinny kid in Las Vegas who someday would be elected to the U.S. Senate.

Rubio is right. Athletics builds people and community. On this special day, we honor those on the field of play . . . and their great potential later in life."

Senator Marco Rubio