Monthly Archives - July 2024

YESCO Creative Director Mark Oatis Completes Notable Project at American Sign Museum’s Main Street Expansion

YESCO announces its distinguished creative director Mark Oatis recently participated in a significant project for the American Sign Museum's Main Street exhibit expansion. Together with his wife and creative partner, Rose, Oatis served on a team of artists tasked with making character signage to support the museum's collection. Located in Cincinnati, Ohio, the museum project holds...

From Roadside Attractions to Dynamic Displays 10 (plus one) Reasons Why Billboards Remain a Powerful Marketing Mainstay

In the 1920s, a family driving down the highway may well have been greeted by a series of roadside promotions for Burma-Shave, a popular brand of shaving cream. Featuring sequential lines from a clever rhyme, these signs captivated travelers and became a cultural phenomenon. Advertisements have certainly come a long way since those early days....

YESCO Launches Updated, Enhanced Online Store Offering Customized Printed Signs, Decals, More

YESCO announces the launch of its updated and enhanced online store offering customized printed signs, decals and more available to customers throughout the United States and Canada. "For more than 100 years, YESCO has designed and manufactured some of the world's most notable and award-winning electric signs," said Jeff Young, executive vice president, YESCO. "With this...

Sign of the Times Colorado’s Shift to LED Signs Paves the Path to a Brighter Future

Taking a bold step on the road to sustainability, Colorado has unveiled House Bill 23-1161, an initiative to phase out fluorescent lights and embrace a greener future. This bill, part of Colorado's broader commitment to environmental protection and energy efficiency, reflects a growing recognition of the ecological and health impacts of fluorescent lighting. In recent years,...