YESCO Refurbishes Iconic “Wendover Will” Sign with LED Technology

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YESCO announces it has completely refurbished the iconic “Wendover Will” neon cowboy sign with LED technology.

Retained by the City of West Wendover – which is located on Nevada’s eastern border – YESCO was tasked with replacing 1,184 feet of neon tubing with Allanson flex and RGB flex LED lighting to mimic the sign’s original look and feel. The new LED lighting also requires less maintenance and is more energy efficient than the neon tubing.

The 71-year-old landmark was also refreshed with a bright new coat of paint to match the original color scheme. Additionally, YESCO removed the existing letters at the base of the sign and installed new letters with the inclusion of the illuminated “Downtown” pan channel letters.


  • At 63 feet tall, “Wendover Will” was named the “world’s tallest mechanical cowboy” by the Guinness Book of World Records.
  • Will is among many of the famous signs YESCO built in Nevada.
  • In 1952, YESCO commissioned designer Pat Denner to create “Wendover Will” for the Stateline Casino, just after he completed Las Vegas’ iconic “Vegas Vic” sign located on Downtown Las Vegas’ Fremont Street.
  • There are more than 1,184 feet of LED lighting on the sign.
  • It is named after the City of West Wendover and William Smith, who founded the Stateline Casino.

“From building the original ‘Wendover Will’ in 1952 to refurbishing it in 2023, YESCO is profoundly grateful to be tasked with the care and improvement of this legendary sign,” said Jeff Young, executive vice president, YESCO.