If you’re driving along Highway 789 just east of Lander, Wyoming, you might spot a billboard that looks a little… off-kilter. Don’t worry, it’s not a construction mistake; it’s a purposefully tilted board designed to catch your attention!

This unique display was built to tilt in either direction, and our advertising partner, ARS, took full advantage of that flexibility. Their creative “little monster” concept for their disaster restoration company transformed the board into something truly unforgettable.

Extensions (the 3-D elements that extend beyond a billboard’s frame) are one of the most effective ways to make your outdoor advertising stand out. You’ve probably noticed them before, such as the Chick-fil-A cows painting messages or the In-N-Out Burger that leaps off the sign. These dimensional designs draw the eye, create buzz, and give your brand a sense of fun and creativity.

We love seeing our clients think outside the frame. If you’ve got a bold, creative idea for your next billboard campaign, we’d love to help you make it happen. Ready to talk?