Monthly Archives - October 2025

Lights, Crane, Action! Young Students Tour a Sign-Making Marvel

Every fall on Manufacturing Day, the National Association of Manufacturers celebrates the incredible world of factory production. This year, YESCO threw open its doors to give some lucky local Salt Lake City students an unforgettable behind-the-scenes look at how we light up the world. YESCO, a company whose legacy is embraced by the International...

Billboard Advertising Costs Explained

If you’ve ever wondered how much billboard advertising costs, the answer is: it depends! Billboard pricing it's not one-size-fits-all; it’s influenced by things like visibility, location, demand, and format. In other words, what you pay comes down to how many people see your message and how valuable that exposure is for your brand. Factors Influencing Cost: Number...

Encinitas Sign Over 101 Could Get Upgrade

Article written by North Coast CurrentOctober 12, 2025 A downtown Encinitas classic might soon be losing its neon. The gateway sign spanning Coast Highway 101, a fixture in town going back to 2001 and a reproduction of a 1920s-era version, would be updated with LED lighting if the City Council approves a contract...

Connecting Brands and Audiences in Real Time

Audiences today expect messages that are relevant, timely, and engaging. That’s exactly why digital outdoor advertising has become one of the most potent tools in marketing. It combines the massive reach of traditional billboards with the flexibility and responsiveness of digital technology. Once limited to static vinyl boards, outdoor media has evolved into one of the...

YESCO Fabricates, Installs Signage for University of Nevada, Reno’s John Tulloch Business Building

YESCO announces the fabrication and installation of signage for the University of Nevada, Reno’s new John Tulloch Business Building. The project was completed in partnership with Clark Construction, serving as the general contractor.  The signage scope included the fabrication and installation of a dual-illuminated wolf head cabinet with a Panaflex face measuring 10 feet by 20...

The Mint – The Birth of a Giant

 The 1950s came alive with color-neon color. Las Vegas mushroomed into the most razzle-dazzle city in the world. The term “spectacular sign” took on new meaning. In 1959 a massive sign was designed, manufactured, and installed for The Mint Hotel and Casino. It was acknowledged as the electrical engineering classic sign of its time. This...

YESCO Completes New Signage for University of Arizona’s Football Stadium in Tucson, Arizona

YESCO announces the completion of new signage for the University of Arizona’s football stadium in Tucson, Arizona. The project includes a fully refurbished and re-illuminated version of the university’s iconic “A,” which is prominently visible for fans attending football games. Arizona Stadium, home to Arizona Football since 1928, is a 50,782-seat facility that blends historic character...