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Las Vegas (July 1, 2026) – Building on a 106-year legacy of creating, repairing and maintaining internationally recognized signs, we have unveiled a colossal new marquee for Caesars Palace at the iconic intersection of Flamingo Road and Las Vegas Boulevard.

Designed, engineered, fabricated, and installed by YESCO in partnership with out-of-home media company Branded Cities, this massive structure introduces a striking presence for a world-renowned resort destination. Situated directly on a heavily trafficked pedestrian and vehicle corridor in Las Vegas, the marquee is strategically engineered to command attention while seamlessly complementing the architectural identity of Caesars Palace.

Project Details:

• Scale: The structure stands an imposing 210 feet tall and 62 feet wide.
• Technology: Features a Mitsubishi Diamond Vision LED display system with a 16 mm pixel pitch, delivering clear, high-impact visuals visible from multiple vantage points.
• Custom Branding: Incorporates custom-fabricated, illuminated Caesars Palace channel letters, halo-lit dimensional logos, and architectural detailing inspired by the resort’s recognizable aesthetic.
• Functionality: Built with expansive digital display surfaces designed to support both Caesars Palace branding and premium out-of-home advertising opportunities.

“For four generations, we’ve designed and fabricated some of the most prominent marquees and icons that define the Strip’s visual identity,” said Jeff Young, Chief Revenue Officer of YESCO. “Signage is part of the city’s entertainment experience. It creates energy and a sense of spectacle people instantly associate with Las Vegas and other world-renowned properties like Caesars Palace.”

This project marks another milestone in our history of bringing large-scale display concepts to life, combining historic craftsmanship with the industry’s latest technology.