Our team recently finished a signage transformation for The Vanderpump Hotel, Lisa Vanderpump and Caesars Entertainment’s new boutique property at the corner of Las Vegas Boulevard and Flamingo Road.

We collaborated with Caesars Entertainment to handle the fabrication and installation. The project replaced the legacy components across the entire property with a highly integrated, modern look.

• The Main Building Signage: Large illuminated signs were installed on both the east and west sides of the resort. Featuring internally illuminated channel letters and a custom crest, each building sign measures over 47 feet wide and covers roughly 593 square feet.
• The Digital Displays: Two massive LED dynamic displays now run along the exterior. Combined, they stretch over 210 feet long right at the intersection, delivering a powerful, high-impact visual presence.
• Property-Wide Architectural Signage: Precision directional and architectural elements were integrated throughout the property, including illuminated blade signs, reverse pan-channel letters, parking garage wayfinding upgrades, and new interior signs.

Managing high-visibility projects on the Strip requires an understanding of the unique demands of this corridor. As our account executive Taylor Lamb put it, the challenge was striking the right balance for signage that feels elegant and high-end, but still commands attention from thousands of people moving through the area every hour.

A huge thank you to our design, fabrication, and installation experts for executing this high-profile project. Next time you’re passing through the intersection, be sure to check out the final result.