The 2026 YESCO Sign and Lighting Service Convention brought our entire network to the bright lights of Las Vegas. From February 18–20, more than 200 of our franchisees and corporate sign and lighting service professionals gathered at The Westin Las Vegas Resort & Spa. The event kicked off with an exclusive tour of our Las Vegas...
At YESCO, we don't just provide space; we provide the platform for brands to dominate the visual landscape. When a client brings a bold vision to us, our role is to ensure that their creativity translates into a high-impact reality. In a recent campaign located just off I-15 in Utah County, Sunshine Buns launched a...
At YESCO, seeing your brand glowing bright reminds us just how much we value our clients. We are grateful to be a part of your story. It’s a genuine pleasure to help your signs shine, your business stand out, and your message reach the world. Thank you for choosing us to keep your location looking its...
1931 – 2026 It is with great respect that we share the passing of our former colleague and friend, Benjamin F Jones Jr. Ben passed away on January 30, 2026, at the age of 94. For those of us at YESCO who had the privilege of working with Ben, he was more than just an employee; he...
YESCO and Orange Barrel Media (OBM) announce the completion of two large-scale signage projects for legendary Sunset Strip venues, The Roxy Theatre and The Rainbow Bar & Grill, located in West Hollywood, California. The new signage installations were designed and executed to enhance the visibility and presence of both venues along the world’s most recognizable entertainment...
Downtown Yuba City has a bold new landmark. YESCO is proud to announce the completion of the massive, illuminated gateway arch that spans the entrance to the city's historic heart. The project was completed alongside North Star Construction & Engineering, Inc. in cooperation with the City of Yuba City Public Works Department. The striking new...
When a piece of Las Vegas signage history comes back to life, it’s not only a restoration but also the continuation of a story. That spirit is at the heart of YESCO’s latest collaboration with The Neon Museum and El Cortez Hotel & Casino, bringing the vintage “Prime Rib $19.95” sign back to brilliant illumination....
If you're driving along Highway 789 just east of Lander, Wyoming, you might spot a billboard that looks a little… off-kilter. Don’t worry, it’s not a construction mistake; it’s a purposefully tilted board designed to catch your attention! This unique display was built to tilt in either direction, and our advertising partner, ARS, took full...
Every fall on Manufacturing Day, the National Association of Manufacturers celebrates the incredible world of factory production. This year, YESCO threw open its doors to give some lucky local Salt Lake City students an unforgettable behind-the-scenes look at how we light up the world. YESCO, a company whose legacy is embraced by the International...
If you’ve ever wondered how much billboard advertising costs, the answer is: it depends! Billboard pricing it's not one-size-fits-all; it’s influenced by things like visibility, location, demand, and format. In other words, what you pay comes down to how many people see your message and how valuable that exposure is for your brand. Factors Influencing Cost: Number...
Audiences today expect messages that are relevant, timely, and engaging. That’s exactly why digital outdoor advertising has become one of the most potent tools in marketing. It combines the massive reach of traditional billboards with the flexibility and responsiveness of digital technology. Once limited to static vinyl boards, outdoor media has evolved into one of the...
YESCO announces the fabrication and installation of signage for the University of Nevada, Reno’s new John Tulloch Business Building. The project was completed in partnership with Clark Construction, serving as the general contractor. The signage scope included the fabrication and installation of a dual-illuminated wolf head cabinet with a Panaflex face measuring 10 feet by 20...
YESCO announces the completion of new signage for the University of Arizona’s football stadium in Tucson, Arizona. The project includes a fully refurbished and re-illuminated version of the university’s iconic “A,” which is prominently visible for fans attending football games. Arizona Stadium, home to Arizona Football since 1928, is a 50,782-seat facility that blends historic character...
YESCO announces it has completed a series of exterior signs for the Showcase Mall on the Las Vegas Strip. The project features state-of-the-art LED displays, towering signs and custom blade signage designed to captivate millions of passersby in one of the world's most iconic tourism corridors. The primary highlight of the installation is a 171-foot-10-inch-tall...
YESCO announces it has completed new interior fine pixel pitch displays for Talking Stick Resort in Scottsdale, Arizona. The project included installing 54 brilliant individual displays across the property, totaling 335 million pixels. A centerpiece of the installation is the showroom’s 15-by-32-foot 1.5mm display, engineered to be lowered and raised with a hoist system to accommodate...
Across the country, YESCO has become a trusted leader in revitalizing marquees and signage that only defines a theatre's architecture, but also serves as cherished community landmarks. By blending preservation principles with modern technology, YESCO ensures these character-defining features continue to shine for generations to come. Preservation Meets Modernization The guiding principle of any historic theatre...
Don’t let poor lighting put your business at risk. Well-maintained lighting is more than just a visual upgrade—it’s a vital part of building security. Bright, reliable lighting helps deter trespassers, improve visibility for security cameras, and create a safer environment for employees and customers. At YESCO, we offer comprehensive lighting maintenance services to ensure your...
YESCO announces it successfully completed the refurbishment of the iconic signage at the historic Rose Bowl Stadium in Pasadena, California. The project, part of the stadium’s Lasting Legacy Campaign, included restoring the signature building signage to its original brilliance while integrating modern programmable LED technology to ensure its legacy endures for future generations. As part of...
YESCO announces its role in supporting artist Adolfo R. Gonzalez with the fabrication and installation of “Striving Populace,” a striking new sculpture now standing at the College of Southern Nevada and City of Las Vegas Westside Education and Training Center. The center provides credentialed job training programs in advanced manufacturing, healthcare, technology and construction trades. Commissioned...
When travelers arrive at Salt Lake City International Airport (SLC), they are welcomed into an environment designed with efficiency, accessibility, and comfort in mind. Recently named the No. 1 airport in the United States by Travel + Leisure for its punctual flights, traveler experience, and design, SLC’s success is due in part...
Meet YESCO, the Company Behind Much of Vegas' Glow Read Full Article at neonmuseum.org When you think of Las Vegas, you think of light. Towering signs. Dazzling marquees. Neon bending around every corner like liquid fire. That glow? A lot of it can be credited to YESCO. WHO IS YESCO? YESCO, short for Young...
YESCO announces the completion of a major retrofit to the historic marquee at the Granada Theatre in The Dalles, Oregon. Originally built in 1929 as part of a national initiative by Universal Film Corporation to showcase “talkies,” early films offering synchronized sound, the Moorish revival theatre’s marquee now features cutting-edge technology while preserving its historic...
One of America's oldest family-owned companies has deep roots in Salt Lake City. Since moving to Utah in 1900, the Sweet Candy Company has been making iconic treats like saltwater taffy and Chocolate Orange Sticks, shipping them to from "Alaska to Australia" and to customers across the globe. Sweet's legacy was lit up by a massive...
A well-lit sign is a well-kept reputation. Your sign is more than a marker—it's a silent ambassador of your business. Whether you manage a retail storefront, franchise location, or multi-tenant property, the condition of your signage speaks volumes. Faded lighting, dirty surfaces, or broken components don’t just look bad—they send a message. And not the kind...
No two businesses are alike—neither are their signs.From guiding customers through a retail store to reinforcing a healthcare facility’s commitment to compliance and care, signs play a vital role in how industries communicate and operate. At YESCO, we understand that every sector has distinct signage requirements, regulations, and branding goals. That’s why our custom signage...
YESCO announced the retirement of Steve Jones who officially concludes his distinguished career of more than 32 years of service on July 31, 2025. Throughout his esteemed career, Steve held numerous leadership roles and left a lasting impact on YESCO’s legacy. From his early days in Ogden, Utah, as assistant manager and outdoor manager to his...
Celebrate the legacy of State Street through a public art project lighting the street with neon. State Street is undergoing a revitalization project, by transforming eight designs made by local artists into neon signs that will line Salt Lake City’s main corridor. Meet the artists who have a special connection to each piece and the...
Brighten your business—save money and the planet. In today’s energy-conscious economy, outdated lighting systems don’t just impact your bottom line—they affect your sustainability goals, your brand image, and even the safety of your facilities. Whether you're managing a portfolio of retail spaces, overseeing a commercial property, or responsible for operational efficiency, switching to energy-efficient lighting...
Your sign is your handshake—don’t let a dark letter go unnoticed. For businesses with multiple locations or high-visibility storefronts, a single burned-out light or flickering sign isn’t just a minor issue—it’s a missed opportunity to connect with customers and uphold your brand. That’s where YESCO’s Sign & Lighting Patrol Program steps in. Designed for busy...
Click Here for Downloadable, High-Res Photos YESCO announces it has fabricated and installed new signage for the iconic El Cortez Hotel & Casino in Downtown Las Vegas. The historic property, which first opened its doors in 1941, was purchased in 2008 by Kenny Epstein and underwent significant enhancements with new signage and...
For advertisers and marketing teams, few things are as critical to campaign success as timing. Consumers live their lives in seasons—planning trips, making purchases, and forming habits based on the time of year. When your message reflects what they’re already thinking about, your billboard becomes more relevant, more impactful, and ultimately, more effective. At YESCO, we...
When most organizations think about sustainability, signage rarely tops the list. It’s easy to focus on energy systems, packaging, or transportation—after all, those seem like the heavy hitters. But the truth is, your signage can play a surprisingly important role in helping your business meet its environmental goals. Whether it’s illuminating your brand, guiding visitors, or...
With travelers coming from every corner of the world, resorts are more than just vacation destinations, they are melting pots of cultures, languages, and experiences. For properties that attract international travelers, the guest experience begins not at check-in, but the moment they set foot on the property. One often overlooked yet crucial aspect of shaping...
This Earth Day, shine a little brighter and a little greener with YESCO! We help businesses reduce their energy usage and environmental impact through LED retrofits that cut power consumption and last longer and scheduled maintenance that keeps signs efficient and waste-free. Whether you're retrofitting your existing signs or installing something new, YESCO can help you light...
Pictured here is Georges Claude, the “Father of Neon.” in the early 1900s with one of his neon experiments—technology that would light up cities worldwide. The first neon sign in the U.S. was installed in 1923 for a Packard car dealership in LA, and people literally stopped traffic just to stare at it. That glowing red...
LED walls have become a game-changer for digital signage. Their ability to deliver dynamic, high-impact visuals is reshaping how businesses, venues, and advertisers connect with people to deliver messaging in real-time. Whether you’re walking through a mall, watching a live event, or driving past a billboard, chances are you’ve already been wowed by one. In a...
As the days grow longer, now is the perfect time to refresh your business with energy-efficient lighting and vibrant outdoor sign upgrades. Brighter, more efficient lighting not only enhances visibility but also reduces energy costs, helping you shine day and night. Whether it’s upgrading to LED lighting, repairing worn-out signs, or giving your storefront a...
Amid the hustle and bustle of city life, digital signage competes with other screens and a sea of lights, towering billboards, and countless urban distractions. To grab the attention of busy passersby, your digital sign must do more than just glow—it needs to captivate and connect using a clever design. Key strategies include using contrast...
In 1920, Thomas Young Sr. started a small sign shop with a $300 loan from his father. Fast forward 105 years, and that vision has grown into a thriving business known for crafting industry-leading signs and delivering top-notch service. As we celebrate this milestone, we’re reminded that YESCO’s greatest asset isn’t just our iconic signs—it’s the...
Decades before LED and digital displays, Dublin’s skyline radiated with advertisements for hundreds of old-school Irish brands. Neon quickly became a key part of Ireland’s urban identity, bringing character to storefronts, theaters, and nightlife. Over the years, Dublin has seen neon signs fade, reappear, and even be fully restored—just like our YESCO team does today. Whether...
From Wednesday, Feb. 19 through Friday, Feb. 21, YESCO hosted a service convention at AT&T Stadium in Arlington, Texas, for more than 200 sign professionals from the United States and Canada. During the three-day convention, the 105-year-old company led educational seminars and networking events, providing employees with opportunities to stay up to date on the latest...
YESCO announces it has completed the design, fabrication and installation of more than 1,200 interior and exterior signs for Chicken Ranch Casino Resort in Jamestown, California. This ambitious project featured a variety of signage solutions, including marquee signs, operational and wayfinding displays, venue identifiers and ADA-compliant code signage. Requiring more than 12,000 man-hours of labor over...
YESCO announces it has completed a series of exterior signage enhancements for the Hale Centre Theatre in Gilbert, Arizona. The updates include innovative displays and design features seamlessly blending the theatre's historic charm with modern technology. A highlight of the project was YESCO’s collaboration with the Hale Centre Theatre team to elevate...
In the fast-paced world of business, first impressions matter. Your signage is often the initial point of contact between your brand and potential customers. It serves as a silent yet powerful marketing tool, communicating your brand identity, promotions, and professionalism at a glance. Effective signs drive foot traffic, reinforce brand recognition, and influence purchasing decisions. Yet,...
Electronic displays have revolutionized traditional signage in the modern architecture and design landscape. These digital elements are no longer just functional; they are dynamic, interactive, and capable of transforming environments across various industries. From retail and hospitality to healthcare and transportation, electronic displays enhance aesthetics and communication, offering businesses unparalleled advantages. The Benefits of Electronic Displays...
When stepping into a large-scale property like a hotel or casino, guests expect a seamless, immersive experience. From the moment they arrive, every interaction with the space contributes to their overall impression. One of the most impactful yet often overlooked elements in shaping that experience is signage. Well-designed signage goes beyond aesthetics—it plays a crucial...
In today’s competitive marketplace, businesses are constantly searching for innovative ways to stand out. Multichannel marketing—the integration of various platforms and media to create a unified customer experience—has emerged as a powerful strategy for connecting with target audiences. While many companies focus heavily on digital marketing, social media, and email campaigns, one essential element often...
Making a Lasting Impact with Temporary Billboard Campaigns Temporary billboard campaigns offer a powerful solution for delivering high-impact advertising within a limited time frame. These campaigns demonstrate that creating a lasting impression is all about having the right strategy, selecting the perfect location, and leveraging the appropriate tools. Whether promoting a one-time event, introducing a new product,...
YESCO has successfully completed the retrofit of the Harmon Corner building's LED Wall, an iconic digital display at one of the busiest intersections on the Las Vegas Strip. The new LED Wall is part of a renovation of the Harmon Corner building and is undergoing a major building renovation that will include new retail suites...
5 Ways Long-Lasting LED Lighting Lowers Maintenance Expenses Lighting is a core aspect of any business’s brand identity, safety, and customer experience. But traditional lighting systems come with hidden costs, including frequent bulb replacements, ongoing maintenance, and higher energy bills. At YESCO, we know that reducing maintenance costs while enhancing the durability and efficiency of signage...
