Young Electric Sign Company of Salt Lake City is the owner and caretaker of arguably the most famous ‘welcome to’ sign in the world It is 8:45 on a weekday morning in Las Vegas and vehicles, including two tour buses that just released their passengers, have filled most of the parking spots. Up ahead, there’s a...
When Netflix released its new logo, the new identification caused a sensation. Its vertical beams of light are meant to suggest “thumbnails” which represent the company’s house-made shows: “The spectrum of stories, languages, fans and creators that make Netflix beautiful.” Taking “beautiful” as our mandate, YESCO Los Angeles worked with Netflix to create an iconic, two-sided...
LAS VEGAS (KLAS) — In a modern world of blinding LED signs on casinos, hotels, and trucks, the city of Las Vegas has been working to celebrate the soft neon glow of days long gone in old Las Vegas. On Monday night the city of Las Vegas will officially light eight refurbished...
This is already our second Howard Hughes myth, and there are still a bunch left to bust. Supposedly, the world-famous aviator and movie tycoon began his famous buying spree of Las Vegas casino hotels — partially freeing the Strip from the shackles of mafia ownership and paving the way for the age of...
BELIEVE is a distinctive work of public sculpture installed in the City of Reno. The city is home to more than 170 pieces of public art, and the number is rising. BELIEVE was purchased from its creators, Jeff Schomberg and Laura Klimpton, who created the work in 2013 as a Burning Man installation. Measuring 4 feet thick by...
{Photo courtesy of Nick Otto, Napa Valley Register) When it comes to getting attention, nothing beats a classic neon sign. Glowing with striking brightness, neon signs have been used for advertising in Napa Valley for decades. Yet with the advent of new kinds of lighting technology and signage, today traditional "exposed" neon signs in...
Geopath, the not-for-profit organization that provides the industry-standard metrics for out-of-home (OOH) advertising, announced the appointment of Gina Stratford to its Board of Directors at its annual meeting during the OAAA/Geopath OOH Media Conference on Monday, March 27, 2023. Throughout her tenure at YESCO, Gina has been actively involved in Geopath, having served...
OAAA named five new members to its board of directors at the 2023 OAAA/Geopath OOH Media Conference held in Nashville, Tennessee. The full slate of the OAAA’s newly-elected board members is: Ari Buchalter, CEO, Place Exchange Bill Lodzinski, President & CEO, WV Outdoor Michael Provenzano, CEO & Co-Founder,Vistar Media Nathan Young, President, YESCO Outdoor Media Rod Rackley, President, OOH Division,...
Click Here For Downloadable Photos YESCO announces the YESCO Conservation Fund, which was established to maintain, repair and improve signs in The Neon Museum’s collection. Encompassing $50,000 worth of repair, maintenance and improvement services per year for five years (for a total of $250,000), the fund will help preserve the history and legacy of...
Installations Are Part Of The Las Vegas Boulevard Improvement Project The first of eight refurbished and historic neon signs has been installed as part of the continuing Las Vegas Boulevard Improvement Project. The signs are owned by the city of Las Vegas, The Neon Museum and Young Electric Sign Company (YESCO), and will be installed over...
