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At YESCO, we’ve spent 106 years building, repairing, and maintaining some of the world’s most recognizable signs. We are pleased to announce the completion of a high-impact digital display installation at the Colorado Convention Center, creating a dynamic new advertising platform in the heart of downtown Denver.

Working alongside Branded Cities and Media Resources Inc., YESCO manufactured the substructure and led the installation of two large-scale electronic message centers (EMCs). These displays are engineered to deliver high-visibility content to both pedestrian and vehicular audiences, wrapping the building’s architecture to create a seamless visual experience.

Engineering at a Glance:

• Dimensions: Each display measures approximately 26 feet tall by 56 feet wide.
• Weight: Massive construction totaling approximately 20,650 pounds per display.
• Clarity: A 16mm pixel pitch ensures bold, sharp imagery.
• Strategic Placement: Located at the intersections of 14th and Champa Street and 14th and Welton Street.

By integrating digital media directly into the architectural design, YESCO has created a striking feature that allows the building to engage more effectively with the surrounding urban environment.

“This project illustrates the impact made possible by integrating eye-catching digital media with architectural design,” said Jeff Young, Executive Vice President of YESCO. “By combining precision engineering with advanced LED technology, we’ve introduced a feature that enables the building to engage compellingly with the city.”

The project supports the mission to deliver impactful out-of-home media in high-profile locations. Since 1920, YESCO has continued to provide innovative signage solutions across North America—from complex digital installations to the preservation of iconic landmarks.