Signs of Success®
Article written by North Coast CurrentOctober 12, 2025 A downtown Encinitas classic might soon be losing its neon. The gateway sign spanning Coast Highway 101, a fixture in town going back to 2001 and a reproduction of a 1920s-era version, would be updated with LED lighting if the City Council approves a contract...
Audiences today expect messages that are relevant, timely, and engaging. That’s exactly why digital outdoor advertising has become one of the most potent tools in marketing. It combines the massive reach of traditional billboards with the flexibility and responsiveness of digital technology. Once limited to static vinyl boards, outdoor media has evolved into one of the...
YESCO announces the fabrication and installation of signage for the University of Nevada, Reno’s new John Tulloch Business Building. The project was completed in partnership with Clark Construction, serving as the general contractor. The signage scope included the fabrication and installation of a dual-illuminated wolf head cabinet with a Panaflex face measuring 10 feet by 20...
The 1950s came alive with color-neon color. Las Vegas mushroomed into the most razzle-dazzle city in the world. The term “spectacular sign” took on new meaning. In 1959 a massive sign was designed, manufactured, and installed for The Mint Hotel and Casino. It was acknowledged as the electrical engineering classic sign of its time. This...
YESCO announces the completion of new signage for the University of Arizona’s football stadium in Tucson, Arizona. The project includes a fully refurbished and re-illuminated version of the university’s iconic “A,” which is prominently visible for fans attending football games. Arizona Stadium, home to Arizona Football since 1928, is a 50,782-seat facility that blends historic character...
8newsnow.com by: Denise Valdez LAS VEGAS (KLAS) — Neon signs are a significant part of Las Vegas’ history, culture, and symbolism, and have evolved considerably since the boom of the 1930s and 1940s. The Young Electric Sign Company (YESCO), a family-owned business in Las Vegas, has continued to shape the...
YESCO announces it has completed a series of exterior signs for the Showcase Mall on the Las Vegas Strip. The project features state-of-the-art LED displays, towering signs and custom blade signage designed to captivate millions of passersby in one of the world's most iconic tourism corridors. The primary highlight of the installation is a 171-foot-10-inch-tall...
YESCO announces it has completed new interior fine pixel pitch displays for Talking Stick Resort in Scottsdale, Arizona. The project included installing 54 brilliant individual displays across the property, totaling 335 million pixels. A centerpiece of the installation is the showroom’s 15-by-32-foot 1.5mm display, engineered to be lowered and raised with a hoist system to accommodate...
HENDERSON, Nev. (Sept. 6, 2025) — Ahead of the Las Vegas Raiders’ home opener, the City of Henderson has officially designated Raiders Way as the Champions District, marked by newly installed monument signs. “The Champions District celebrates the spirit that defines both teams and our community,” said Henderson Mayor Michelle Romero. “These monuments are a lasting...
Across the country, YESCO has become a trusted leader in revitalizing marquees and signage that only defines a theatre's architecture, but also serves as cherished community landmarks. By blending preservation principles with modern technology, YESCO ensures these character-defining features continue to shine for generations to come. Preservation Meets Modernization The guiding principle of any historic theatre...
Don’t let poor lighting put your business at risk. Well-maintained lighting is more than just a visual upgrade—it’s a vital part of building security. Bright, reliable lighting helps deter trespassers, improve visibility for security cameras, and create a safer environment for employees and customers. At YESCO, we offer comprehensive lighting maintenance services to ensure your...
YESCO announces it successfully completed the refurbishment of the iconic signage at the historic Rose Bowl Stadium in Pasadena, California. The project, part of the stadium’s Lasting Legacy Campaign, included restoring the signature building signage to its original brilliance while integrating modern programmable LED technology to ensure its legacy endures for future generations. As part of...
YESCO announces its role in supporting artist Adolfo R. Gonzalez with the fabrication and installation of “Striving Populace,” a striking new sculpture now standing at the College of Southern Nevada and City of Las Vegas Westside Education and Training Center. The center provides credentialed job training programs in advanced manufacturing, healthcare, technology and construction trades. Commissioned...
When travelers arrive at Salt Lake City International Airport (SLC), they are welcomed into an environment designed with efficiency, accessibility, and comfort in mind. Recently named the No. 1 airport in the United States by Travel + Leisure for its punctual flights, traveler experience, and design, SLC’s success is due in part...
Meet YESCO, the Company Behind Much of Vegas' Glow Read Full Article at neonmuseum.org When you think of Las Vegas, you think of light. Towering signs. Dazzling marquees. Neon bending around every corner like liquid fire. That glow? A lot of it can be credited to YESCO. WHO IS YESCO? YESCO, short for Young...
Best Signshop-Designed and Fabricated Sign, Internally Illuminated By Mildred Nguyen - Signs of the Times September 2025 Issue FIRST PLACE Project NameRoadside Pylon Replacement FabricatorsMedia Resources Inc.Oakville, ON, Canadamediaresources.com YESCO Phoenixyesco.com/phoenix InstallerYESCO Phoenix DesignerMark Ritenour ClientTalking Stick Resort & CasinoScottsdale, AZ Fabrication EquipmentWelders, saws,...
YESCO announces the completion of a major retrofit to the historic marquee at the Granada Theatre in The Dalles, Oregon. Originally built in 1929 as part of a national initiative by Universal Film Corporation to showcase “talkies,” early films offering synchronized sound, the Moorish revival theatre’s marquee now features cutting-edge technology while preserving its historic...
One of America's oldest family-owned companies has deep roots in Salt Lake City. Since moving to Utah in 1900, the Sweet Candy Company has been making iconic treats like saltwater taffy and Chocolate Orange Sticks, shipping them to from "Alaska to Australia" and to customers across the globe. Sweet's legacy was lit up by a massive...
A well-lit sign is a well-kept reputation. Your sign is more than a marker—it's a silent ambassador of your business. Whether you manage a retail storefront, franchise location, or multi-tenant property, the condition of your signage speaks volumes. Faded lighting, dirty surfaces, or broken components don’t just look bad—they send a message. And not the kind...
No two businesses are alike—neither are their signs.From guiding customers through a retail store to reinforcing a healthcare facility’s commitment to compliance and care, signs play a vital role in how industries communicate and operate. At YESCO, we understand that every sector has distinct signage requirements, regulations, and branding goals. That’s why our custom signage...
YESCO announced the retirement of Steve Jones who officially concludes his distinguished career of more than 32 years of service on July 31, 2025. Throughout his esteemed career, Steve held numerous leadership roles and left a lasting impact on YESCO’s legacy. From his early days in Ogden, Utah, as assistant manager and outdoor manager to his...
Celebrate the legacy of State Street through a public art project lighting the street with neon. State Street is undergoing a revitalization project, by transforming eight designs made by local artists into neon signs that will line Salt Lake City’s main corridor. Meet the artists who have a special connection to each piece and the...
Brighten your business—save money and the planet. In today’s energy-conscious economy, outdated lighting systems don’t just impact your bottom line—they affect your sustainability goals, your brand image, and even the safety of your facilities. Whether you're managing a portfolio of retail spaces, overseeing a commercial property, or responsible for operational efficiency, switching to energy-efficient lighting...
Your sign is your handshake—don’t let a dark letter go unnoticed. For businesses with multiple locations or high-visibility storefronts, a single burned-out light or flickering sign isn’t just a minor issue—it’s a missed opportunity to connect with customers and uphold your brand. That’s where YESCO’s Sign & Lighting Patrol Program steps in. Designed for busy...
Click Here for Downloadable, High-Res Photos YESCO announces it has fabricated and installed new signage for the iconic El Cortez Hotel & Casino in Downtown Las Vegas. The historic property, which first opened its doors in 1941, was purchased in 2008 by Kenny Epstein and underwent significant enhancements with new signage and...
For advertisers and marketing teams, few things are as critical to campaign success as timing. Consumers live their lives in seasons—planning trips, making purchases, and forming habits based on the time of year. When your message reflects what they’re already thinking about, your billboard becomes more relevant, more impactful, and ultimately, more effective. At YESCO, we...
When most organizations think about sustainability, signage rarely tops the list. It’s easy to focus on energy systems, packaging, or transportation—after all, those seem like the heavy hitters. But the truth is, your signage can play a surprisingly important role in helping your business meet its environmental goals. Whether it’s illuminating your brand, guiding visitors, or...
Announces it has acquired select assets of Dakota Outdoor Advertising. The acquisition includes 111 static billboard structures comprising 250 faces and 19 transit locations with 93 faces across Montana, Wyoming and Nevada. Dakota was represented in the transaction by Jim Matalone of Mad Dog Outdoor Consulting. The billboard assets span the entire state of Montana, with...
With travelers coming from every corner of the world, resorts are more than just vacation destinations, they are melting pots of cultures, languages, and experiences. For properties that attract international travelers, the guest experience begins not at check-in, but the moment they set foot on the property. One often overlooked yet crucial aspect of shaping...
This Earth Day, shine a little brighter and a little greener with YESCO! We help businesses reduce their energy usage and environmental impact through LED retrofits that cut power consumption and last longer and scheduled maintenance that keeps signs efficient and waste-free. Whether you're retrofitting your existing signs or installing something new, YESCO can help you light...
Pictured here is Georges Claude, the “Father of Neon.” in the early 1900s with one of his neon experiments—technology that would light up cities worldwide. The first neon sign in the U.S. was installed in 1923 for a Packard car dealership in LA, and people literally stopped traffic just to stare at it. That glowing red...
LED walls have become a game-changer for digital signage. Their ability to deliver dynamic, high-impact visuals is reshaping how businesses, venues, and advertisers connect with people to deliver messaging in real-time. Whether you’re walking through a mall, watching a live event, or driving past a billboard, chances are you’ve already been wowed by one. In a...
As the days grow longer, now is the perfect time to refresh your business with energy-efficient lighting and vibrant outdoor sign upgrades. Brighter, more efficient lighting not only enhances visibility but also reduces energy costs, helping you shine day and night. Whether it’s upgrading to LED lighting, repairing worn-out signs, or giving your storefront a...
Amid the hustle and bustle of city life, digital signage competes with other screens and a sea of lights, towering billboards, and countless urban distractions. To grab the attention of busy passersby, your digital sign must do more than just glow—it needs to captivate and connect using a clever design. Key strategies include using contrast...
In 1920, Thomas Young Sr. started a small sign shop with a $300 loan from his father. Fast forward 105 years, and that vision has grown into a thriving business known for crafting industry-leading signs and delivering top-notch service. As we celebrate this milestone, we’re reminded that YESCO’s greatest asset isn’t just our iconic signs—it’s the...
Decades before LED and digital displays, Dublin’s skyline radiated with advertisements for hundreds of old-school Irish brands. Neon quickly became a key part of Ireland’s urban identity, bringing character to storefronts, theaters, and nightlife. Over the years, Dublin has seen neon signs fade, reappear, and even be fully restored—just like our YESCO team does today. Whether...
From Wednesday, Feb. 19 through Friday, Feb. 21, YESCO hosted a service convention at AT&T Stadium in Arlington, Texas, for more than 200 sign professionals from the United States and Canada. During the three-day convention, the 105-year-old company led educational seminars and networking events, providing employees with opportunities to stay up to date on the latest...
YESCO announces it has completed the design, fabrication and installation of more than 1,200 interior and exterior signs for Chicken Ranch Casino Resort in Jamestown, California. This ambitious project featured a variety of signage solutions, including marquee signs, operational and wayfinding displays, venue identifiers and ADA-compliant code signage. Requiring more than 12,000 man-hours of labor over...
YESCO announces it has completed a series of exterior signage enhancements for the Hale Centre Theatre in Gilbert, Arizona. The updates include innovative displays and design features seamlessly blending the theatre's historic charm with modern technology. A highlight of the project was YESCO’s collaboration with the Hale Centre Theatre team to elevate...
In the fast-paced world of business, first impressions matter. Your signage is often the initial point of contact between your brand and potential customers. It serves as a silent yet powerful marketing tool, communicating your brand identity, promotions, and professionalism at a glance. Effective signs drive foot traffic, reinforce brand recognition, and influence purchasing decisions. Yet,...
Electronic displays have revolutionized traditional signage in the modern architecture and design landscape. These digital elements are no longer just functional; they are dynamic, interactive, and capable of transforming environments across various industries. From retail and hospitality to healthcare and transportation, electronic displays enhance aesthetics and communication, offering businesses unparalleled advantages. The Benefits of Electronic Displays...
When stepping into a large-scale property like a hotel or casino, guests expect a seamless, immersive experience. From the moment they arrive, every interaction with the space contributes to their overall impression. One of the most impactful yet often overlooked elements in shaping that experience is signage. Well-designed signage goes beyond aesthetics—it plays a crucial...
In today’s competitive marketplace, businesses are constantly searching for innovative ways to stand out. Multichannel marketing—the integration of various platforms and media to create a unified customer experience—has emerged as a powerful strategy for connecting with target audiences. While many companies focus heavily on digital marketing, social media, and email campaigns, one essential element often...
Making a Lasting Impact with Temporary Billboard Campaigns Temporary billboard campaigns offer a powerful solution for delivering high-impact advertising within a limited time frame. These campaigns demonstrate that creating a lasting impression is all about having the right strategy, selecting the perfect location, and leveraging the appropriate tools. Whether promoting a one-time event, introducing a new product,...
YESCO has successfully completed the retrofit of the Harmon Corner building's LED Wall, an iconic digital display at one of the busiest intersections on the Las Vegas Strip. The new LED Wall is part of a renovation of the Harmon Corner building and is undergoing a major building renovation that will include new retail suites...
5 Ways Long-Lasting LED Lighting Lowers Maintenance Expenses Lighting is a core aspect of any business’s brand identity, safety, and customer experience. But traditional lighting systems come with hidden costs, including frequent bulb replacements, ongoing maintenance, and higher energy bills. At YESCO, we know that reducing maintenance costs while enhancing the durability and efficiency of signage...
YESCO announces it has successfully completed the top of building lighting installation at the Opus Apartment Tower located at 3545 Wilshire Boulevard in Los Angeles’ Korea Town. This project, which enhances the 22-story apartment tower within the iconic skyline, features color-changing LED lighting bringing dynamic, programmable visual displays to the building’s facade. The project included the...
Read article written in Las Vegas Weekly by Amber Sampson Oscar Gonzalez looks very com-fortable over an open flame. When we meet the neon bender of 30 years in his YESCO workshop, he seems wholly within his element. He rotates a piece of glass tubing between his fingers,...
See How Custom Signage Can Transform Your Campus Students, staff, and visitors are immediately greeted by their surroundings when stepping onto school grounds. Whether it's a large university or a local elementary school, the environment significantly fosters a sense of community and pride. One often overlooked element that substantially contributes to this is custom signage. At...
At YESCO, we’re dedicated to delivering excellence at every stage—from order to installation. Thank you, Melissa, for trusting us with your lighting needs! Customer satisfaction is our top priority, and we're so grateful for the opportunity to bring visions to life! If you’re looking for reliable, high-quality lighting solutions, contact YESCO today and let us light...
